Showing posts with label sambalpur University. Show all posts
Showing posts with label sambalpur University. Show all posts

Thursday, 2 May 2013

MBA Syllabus Sambalpur University - Detailed Semester IV Syllabus


Sambalpur University MBA Syllabus

MBA SEMESTER – IV

DEM: 432: CORPORATE GOVERNANCE

Objectives
To create appreciation among the students for the different facets of corporate governance.

Course contents
Unit – I: Corporate governance and performance, an overview of corporate governance, corporate governance system in India, internal control mechanisms ownership concentration, outside control mechanism, alternative governance systems.
Unit – II: Takeovers and mergers in practice, the pace of merger activity, legal and regulatory framework, regulation of takeover activity, antitrust policies, regulatory bodies, regulation by publicity.
Unit – III: Mergers and acquisitions in theory and practice strategic process, theories of mergers and tender offers, empirical tests of mergers and acquisitions performance.
Unit – IV: Valuation and restructuring, alternative approaches to valuation, restructuring organizations, choice of restructuring methods, financial restructuring..
Unit – V: Strategies for creating value, share repurchase, takeover defenses, use of and major types of share repurchase, strategic perspectives financial defensive measures, methods of resistance.

Suggested Readings
1. Weston, J. Fred, Siu, Juan A, Johnson, Brian A. (2002), Takeovers Restructuring and Corporate Governance, Pearson Education, Asia, Delhi. 


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 433: ENTREPRENEURSHIP DEVELOPMENT

Objectives:
The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with special reference to India.

Course contents:
Unit – I: Entrepreneurial traits, types and significance; definitions, characteristics of entrepreneurial types, qualities and functions of entrepreneurs, role and importance of entrepreneur in economic growth.

Unit – II: Competing theories of entrepreneurship; entrepreneurial development programme in India: history, support, objectives, stages of performances; planning and EDP – objectives, target group, selection of center, pre-training work.

Unit – III: Govt. policy towards SSI’s; entrepreneurial input; entrepreneurial behaviours and entrepreneurial motivation, N-Achievement and management success.

Unit – IV: Entrepreneurial success in rural area, innovation and entrepreneur; establishing entrepreneurs system, search for business idea, sources of ideas, idea processing, input requirements: sources and criteria of financing, fixed and working capital assessment; technical assistance, marketing assistance.

Unit – V: Sickness of units and remedial assistance; preparation of feasibility reports and legal formalities and documentation.

Suggested readings:
1.    Cliffton, Davis S and Fyfie, David E. “Project Feasibility Analysis”, 1977, John Wiley, New York.
  1. Desai, AN. “Entrepreneur and Environment”, 1990, Ashish, New Delhi.
  2. Drucker, Peter, “Innovation and Entrepreneurship”, 1985, Heinemann, London.
  3. Jain Rajiv, “Planning a Small Scale Industry: A Guide to Entrepreneurs”, 1984, S.S. Books, Delhi.
  4. Kumar, S.A. “entrepreneurship in Small Industry”, 1990, Discovery, New Delhi.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 434: ENTERPRISE RESOURCE PLANNING
                                     
Unit-I           Introduction
                             ERP Overview
                             Benefit of ERP
                             Related Technology
                             BPR
                             OLAP

Unit-II          ERP Implementation
                             ERP implementation life cycle
                             Methodology
                             Implementation – Hidden cost
                             Organizing the implement
                             Project Management & Monitoring
                             Maintenance
                             Contracts with vendor, consultants and Employee
                            
Unit-III          The Business Modules
                             Business Modules in and ERP Package
                             Finance
                             Production
                             HR
                             Plant Maintenance
                             Material Management
                             Quality Management
                             Sales and Distribution

Unit-IV         The ERP Market
                             ERP Market Plan
                             SAP AG
                             People Soft
                             Baan Company
                             JD Edwards World
                             Oracle Corporation
                             QAD
                             System Software Association (SSA)

Unit-V          ERP Present and Future
                             Turbo Charge
                             EIA
                             ERP and E-Commerce
                             Future Direction in ERP

Unit-VI                   Case Studies ERP










 

DEM: 435       DISSERTATION AND VIVA VOCE


        At the end of Third semester, all students have to undergo 200 marks of Dissertation and Viva Voce with in 08-10 weeks with an Industrial, Business, or Service Organization by taking up a project study.
        A candidate has to select a supervisor who shall be an officer in the rank of manager and above of Public and Private Sector Organization or a Teacher with PG Teaching Experience in Management/Economics/Commerce/Engineering/Sociology/Psychology and Law.
        The student has to submit the title of the Project Report and the name and designation of the Supervisor along with His/Her consent for approval of DDCE.
        Each student will be required to submit a project report to the DDCE/Faculty for the work under taken during this period within three weeks of the commencement of the third semester for the purpose of evaluation in the third semester.

DEM: 436(FINANCE): INTERNATIONAL FINANCE

Objectives
To acquaint the students with the concept of international finance and financing system.

Course Contents
Unit – I: International finance – concepts and importance, international flow of fund – balance of payments (BOP), accounting principles in BOP, components of BOP, deficit and surplus in BOP, the international monetary system, exchange rate regimes, the international monetary fund, the European monetary system, economic and monetary union.
Unit – II: Foreign exchange exposure and risk, transaction exposure, translation exposure and operating exposure, exchange rates, interest rates, inflation rates and exposure, hedging of transaction and operating exposure, managing translation exposure.
Unit – III: Markets for foreign exchange and derivatives, spot market and forward market of foreign exchange, currency futures and currency forward contracts, hedging in currency futures markets, currency options and hedging with it.
Unit – IV: Exchange rate determination and forecasting, purchasing power parity and real exchange rates, interest rate parity and exchange rates, theories of exchange rate determination.
Suggested Readings
  1. Abdullah, F.A. Financial Management for the Multinational Firm, Englewood Cliffs, new Jersey, Prentice hall Inc., 1987.
  2. Bhalla, V.K. International Financial Management, 2nd ed., New Delhi, Anmol, 2001.
  3. Buckley, Adrian, Multinational Finance, New York, Prentice Hall Inc., 1996.
  4. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and cases, 2nd ed. Miami Florida, Kolb, 1993.
  5. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of India, 1995.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 437(FINANCE): INTERNATIONAL ACCOUNTING
Objectives
The objective of this course is to acquaint the students with the accounting needs of international financial markets and to analyze the accounting measurement and reporting issues unique to multinational business transactions.

Course Contents
Unit – I: International dimensions of accounting – conceptual development and comparative development patterns.
Unit – II: Currency transactions; managing international information systems.
Unit – III: International perspective on inflation accounting; financial reporting and disclosure.
Unit – IV: Analyzing foreign financial statement; financial management of multinational entities.
Unit – V: Transfer pricing and international accounting – international standards and multinational corporations.

Suggested Readings
  1. Arpon, Jeffrey S and Radebaugh, Lee H. International Accounting and Multinational Enterprises, New York, John Wiley, 1985.
  2.  Choi, Frederick DS and Mueller Gerhard G. International Accounting, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1984.
  3. Evans, Thomas G. International Accounting & Reporting, London, MacMillian, 1985.
  4. Gray, SJ. International Accounting and Transnational Decisions, London, Butterworth, 1983.
  5. Holzer, H Peter, International Accounting, New York, Harper & Row, 1984.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 436(MARKETING): INTERNATIONAL MARKETING

Objectives
The basic objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing.

Course contents
Unit – I: Introduction to international marketing, international marketing and its growing importance, MNC’s entry strategies.
Unit – II: Environmental factors, economic, social and cultural, political, legal and regulatory environment.
Unit – III: Identification of markets, global customer, global marketing information and international market research, global segmentation, targeting and positioning.
Unit – IV: Production decision, pricing decision, international channel of distribution, international advertising, international promotion: public relation, personal selling, sales promotion, direct marketing, trade share, global E-marketing.

Suggested Readings
  1. Bhattacharya, B. Export Marketing: Strategies for Success, New Delhi, Global Business Press, 1991.
  2. Johri, Lalit M. International Marketing: Strategies for Success, University of Delhi, Faculty of Management Studies, 1980.
  3. Keegan, Warren, Global Marketing Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1995.
  4. Onkvisit, Sak and Shaw, JJ, International Marketing: Analysis and Strategy, New Delhi, Prentice Hall of India, 1995.
  5. Pripalomi, V.H.: International Marketing, Prentice Hall.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

DEM: 437(MARKETING): STRATEGIC MARKETING

Objectives
The basic objective of this course is to develop skills for analyzing market competition and design appropriate competitive marketing strategies for higher market share.

Course Contents
Unit – I: Market situation analysis; analysis of competitor’s strategies and estimating their reaction pattern and competitive position.
Unit – II: Market leader strategies – expanding the total market, protecting market share, expanding market share; market challenger strategies – choosing and attack strategy market follower strategies; market Nicher strategies.
Unit – III: Competitive market customer and competitor orientations, industry segmentation and competitive advantage.
Unit – IV: Product differentiation and brand positioning, competitive pricing.
Unit – V: Competitive advertising, role of sales promotion in competitive marketing.

Suggested Readings
  1. Cravens, D.W. Strategic Marketing, Homewood Illinois, Richard D. Irwin, 1987.
  2. Kaynak, E and Savitt, R. Comparative Marketing Systems, New York, Praegar, 1984.
  3. Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control, New Delhi, Prentice Hall of India, 1997.
  4. Porter, M.E. Competitive Advantage: Creating, Sustaining Superior Performance, New York, Free Press, 1985.
  5. Porter, M.E. Competitive Strategy: Techniques for Analyzing Industries Competitors, New York, Free Press, 1980.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 436(HRM): LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS

Objectives
Understanding of the legal framework is important for the efficient decision making relation to man management and industrial relations.  The course aims to provide an understanding, application and interpretation of the various labour laws and their implications for industrial relations and labour issues.

Course Contents
Unit – I: Emergence and objectives of labour laws and their socio-economic environment; industrial relations laws – laws relating to industrial disputes, trade unions, and standing orders.
Unit – II: Laws relating to discharge, misconduct, domestic enquiry, disciplinary action.
Unit – III: Social security laws – laws relating to workmen’s compensation, employees’ state insurance, provident fund, gratuity and maternity relief.
Unit – IV: Wages and bonus laws – the law of minimum wages, payment of wages, payment of bonus.
Unit – V: Law relating to working conditions – the laws relating to factories, establishment, and contract labour; interpretations of labour laws, their working, and implications for management, union, workmen; the economy and the industry.

Suggested Readings
  1. Ghaiye, BR. Law and Procedure of Departmental Enquiry in Private and Public Sector, Lucknow, Eastern Law Company, 1994.
  2. Malhotra, O.P. The law of Industrial Disputes, Vol. I and II, Bombay, N.M. Tripathi, 1985.
  3. Malik, PL. Handbook of Industrial Law, Lucknow, Eastern Book, 1995.
  4. Saini, Debi S. Labour judiciary, Adjudication and Industrial Justice, New Delhi, Oxford, 1995.
  5. Saini, Debi S. Redressal of Labour Grievances, Claims and Disputes, New Delhi, Oxford & IBH, 1994.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


DEM: 437(HRM): HUMAN RESOURCE PLANNING AND DEVELOPMENT


Course contents:
Unit – I: Macro level scenario of human resource planning, concepts and process of human resource planning, methods and techniques – demand forecasting, methods and techniques – supply forecasting.
Unit – II: Job evaluation: concepts, scope and limitations, job analysis and job descriptions, job evaluation methods
Unit – III: Selection and recruitment, induction and placement, performance and potential appraisal, transfer, promotion and Reward policies, training and retraining.
Unit – IV: Human resource information system, human resource audit, human resource accounting.


DEM: 436(PRODUCTION): SUPPLY CHAIN MANAGEMENT

Course contents:
Unit – I: Introduction to SCM, Supply Chain Component, Bullwhip effect, Relationship in SCM, Performance Management.

Unit – II: Logistics Management – Introduction, 3rd Party Logistics, 4th Party Logistics, IT in Logistics, Components, Functions.

Unit – III: Elements of SCM: ITin CM, Customer Service, Warehousing, Vendor Management.

Unit – IV: Purchasing and Sourcing Management: Inventory, Transportation, Packaging, Order Processing, Material Handling, Cross Docking

Unit – V: Case discussion on ITeSCM, Logistics Management, Inventory Management, e-procurement.

Suggested readings:
1.    Textbook of Logistics and SCM, DK Agrawal, McMillion.
  1. Supply Chain Management, by Peter Chopra and Mendil.
  2. Supply Chain Management by SG Deskok, R P Mohanty.

The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.



DEM: 437(PRODUCTION): GOAL PROGRAMMING IN MANAGEMENT

Objectives
The objective of this course is to acquaint the students with the concepts, solution methods and applications of goal programming to real-world problems.

Course Contents
Unit – I: Goal programming – basic concept model formulation, graphical and simplex method.
Unit – II: Integer goal programming, Post-optimal sensitivity analysis.
Unit – III: Parametric goal programming; goal programming under uncertainty.
Unit – IV: Application of goal programming in functional areas of management; implementation of goal programming.
Unit – V: Introduction to some application software such as – QSB, micro manager and LIGO.

Suggested Readings
  1. Cook, Thomas M and Russell, Robert A. Introduction to Management Science, 3rd ed. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1985.
  2. Eppen, GD. Etc. Quantitative Concepts for Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1994
  3. Ignizio, JP. Goal Programming and Extensions, Lexington, Lexington Books, 1976.
  4. Ijier Y. Management Goals and Accounting for Control, Amsterdam, North Holland, 1965.
  5. Lee SM. Goal Programming for Decision Analysis, Philadelphia, Auerbach, 1971.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.




DEM: 436(IT): E-Business
Objectives
The objective of the course is to acquaint the students with the use of E-Commerce in competing markets.
Course Contents
Unit-I: Introduction: internet enable business, E-commerce, B 2 C, B 2 B, C 2 C, e-Business.
Unit-II: E-business: structural transformation, business design, challenges, community.
Unit-III: E-business trend, speed of service, empowerment of custom, integrated solution, easy of WE, outsourcing, process visibility, employee return.
Unit-IV: E-business designing of construction: E-business design, constructing an e-business design, case study, challenges of e-business strategy, road map to move
Unit-V: E-business sub-system: E-CRM, E-SCM, ERP, E-procurement, knowledge, MIS, DSS.

Suggested Readings
  1. Cady, G.H. and Part McGregar, “The Internet”, BPB Pub., Delhi, 1999.
  2. Carpenter, Phil e Brands, HBS Press, Boston, 2000.
  3. Keen, Peter and Mark McDonald the e-Process Edge, Delhi, Tata McGraw Hill, 2000.
  4. Mann, Catherine, L. Global Electronic Commerce, Institute for International Economics, Washington, DC, 2000.
  5. Oberoi, Sundeep e-Security and You, Delhi, Tata McGraw Hill, 2001.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.



DEM: 437(IT): BUSINESS PROCESS RE-ENGINEERING
Objectives
This course has been designed to develop an appreciation of process view of business and redesign thereof.  The participants would be able to develop an understanding of the use of information technology for process redesign.

Course Contents
Unit – I: Reengineering: introduction, process, implication, need for BPR, restructuring Vs reengineering, bench marking.
Unit – II: Implementing change: implementation, research on implementation, implementation strategy, implementing IT-based transformation.
Unit – III: Supporting knowledge worker, range of user activities, policy issues for management, benefit.
Unit – IV: Case studies related to BPR and restructuring, BPR in Indian industries.
Unit – V: Role of IT in BPR

Suggested Readings
  1. Carr, DK and Johansson, HJ. Best Practices in Re-engineering, New York, McGraw Hill, 1995.
  2. Champy, James, Re-engineering Management: The Mandate for New Leadership, London, Harper Collins, 1995.
  3. Coulson-Thomas, C. Business Process Re-engineering: Myth & Reality, London, Kogan Page, 1994.
  4. Davenport, T.H. Process Innovation: Re-engineering Work through Information Technology, Boston, Harvard Business School Press, 1993.
  5. Hammer, Michael, Re-engineering the Corporation: a Manifesto for Business Revolution, London, Nicholas, Brealey, 1993.
The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


MBA Distance Education Syllabus Sambalpur University - MBA Semester I Detailed Syllabus

MBA Distance Education Sambalpur University Syllabus

MBA SEMESTER – I Detailed Syllabus  

PAPER-I: PRINCIPLES AND PRACTICE OF MANAGEMENT (DEM-411)
UNIT-1: CONCEPT AND NATURE OF MANAGEMENT
1.1     Significance and Meaning of management, Management defined, changes in management concept, nature of management, scope of management, need for management, management and administration, management: A science, an Art or a profession.
1.2     Function of Management, Managerial Functions, Managerial Hierarchy, Management Skill, managerial responsibilities, social responsibilities of business, principle of business ethics.
1.3     Approaches to Management, Max Weber’s Classical Organization Theory, Bureaucratic Model, F.W. Taylor’s Scientific management, Henri fayols process and operation management
1.4     Human Relations Approach, behaviourial Approach, System Approach and Contingency Approach, Decision Theory and 7-S Theory, Decision making and process of Rational Decision Making.
UNIT-2:  PLANNING, ORGANIZING AND STAFFING
2.1   Concept, nature and elements of planning, planning: An overview, advantages and potential disadvantages of planning, principles of effective planning, kinds of plans, levels of planning, various steps in planning, management by objectives (MBO).
2.2   Concept of organizational structure, Formal and informal organizations, determinants of organizational structure, types of organsational structures bases of organizing importance of organizing guidelines for effective organisation, bureaucracy. 
2.3   Steps in Organizational structure, benefits of a good organization, mechanistic and organic structures, centralization and decentralization,, scan of management, Henry Mintzberg’s design configurations, delegation and decentralisation of authority. 
2.4   Staffing functions, manpower planning recruitment and selection, training and development.
UNIT-3: LEADING AND DIRECTING
3.1   Leadership: Meaning and Significance, Leadership: An overview, formal and informal leadership, functions of leadership, leadership styles, essentials of successful leadership.
3.2   Directing function, concept, Nature, feature, importance, elements and techniques, principles.
3.3   Communications: Importance and process of communication, interpersonal communication, intrapersonal communication, process of communication, communication in organization.
3.4   Barriers to communication and overcoming these barriers, overcoming communication barriers, principles of effective communication.
UNIT-4: MOTIVATION AND MORALE
4.1   Definition, Motives and motivation, understanding behaviour, causes of human behaviour, Environmental effect on Behaviour, Changing Behaviour, Understanding motivation.
4.2   Historical development, Types of Motivation, Models of motivation
4.3   McGregor’s Participation model, Herzberg’s Model, Vroom’s Model, Alderfers and MClellands Models, porter lawlers expectancy theory, equity theory, Re-inforcement theory.
4.4   Employee Morale, Quality of work life, morale and productivity, measuring employee morale.
UNIT-5: CONTROLLING AND COORDINATION
5.1   Definition and elements of control process, Control: Definition and elements, The controlling process, kinds of control system, pre requisites of effective control system, pre requisites of effective control system. Essential of effective control systems behavioural implication of control, behavioural guidelines for effective control, challenges created by control. 
5.2   Principles of coordination types, techniques, coordination Vrs. Cooperation.
5.3   Overview of budgetary and non-budgetary control devices, budgetary control, benefits of budgetary control, characteristics of effective budgetary control system.
5.4   Quality control, objectives of quality control, benefits of quality control, strategic implications of quality, quality assurance, statistical quality control, control charts, inventory control, MIS.  

SUGGESTED READINGS:
1.       Hannagan, TIM. Management: concepts and practices, Pearson (Financial Times Press).
2.       Certo, Samuel C., and J. paul Peter. Strategic Management: concepts and applications. McGraw Hill
3.       Chandan, J.S. Management Concepts and Strategies. New Delhi: Vikas Publishing House.
4.       Lewis Pamela, Stephen Goodman and Patricia Fandt. Management. Thomson publishing, 2004. 
5.      Chandan, J.S., Management Theory and practice. New Delhi: Vikas Publishing House.


PAPER-II: MARKETING MANAGEMENT (DEM-412)
UNIT-1: MARKETING MANAGEMENT
1.1  Introduction, concept, Nature and scope of marketing,
1.2   Macro and Micro environment
1.3   Consumer buying behaviour and decision making process
1.4   Understanding industrial marketing and business buyers.
UNIT-2: MARKETING FUNCTIONS
2.1     Marketing information system
2.2     Marketing Research: Scope, Types, process, Research methods
2.3     Demand Measurement and forecasting
2.4    Market Segmentation, targeting and positioning
UNIT-3: STRATEGIC MARKETING
3.1  Dealing with competition
3.2   Identifying and analyzing competitors
3.3   Competitive strategies
3.4   Marketing ethics and Counter Relationship Management
UNIT-4: MARKETING MIX DECISION
4.1 Product Decisions: concepts, classification, product life cycle, new product development, Branding, Packaging and labeling decision.
4.2   Pricing Decisions: Objectives, policies, Methods and strategies.
4.3   Place decision: Channel Management, channel intermediaries: Wholesales, Retailers, physical Distribution system.
4.4   Promotion Decision: Advertising, Sales promotion, personal selling, Direct Marketing, Public Relations.
UNIT-5: ISSUES IN MARKETING
5.1  Consumerism and its application in India.
5.2   Green Marketing and its impact on society.
5.3   Social and cause related marketing.
5.4   E-marketing and its legal dimensions. 
SUGGESTED READINGS:
1.       Meenakshi, N and Arun Kumar. Marketing Management. New Delhi, Vikas Publishing House.
2.       Kotler, Philip, marketing management, New Delhi: Pearson Custom Publishing. 
3.       Saxena, Rajan, marketing management, 3e, McGraw Hill Education.
4.       Namakumari, S and V.S. Ramaswamy. Marketing Management: Global Perspective Indian context. Macmillan Publishers.

PAPER-III: MANAGERIAL ECONOMICS  (DEM-413)
UNIT-1: NATURE AND CONCEPT OF MANAGERIAL ECONOMICS
1.1    Nature of managerial economics, what is economics? The scope of economics.
1.2    The basic problems of an economy, Meaning and nature of managerial economics, the scope of managerial economics, Significance of managerial decision making.
1.3    Nature of Business Decision making, managerial economics-techniques and business decisions.
1.4    Time perspective in Business Decisions, role and responsibility of a managerial economist, objectives of a firm.
UNIT-2: FUNDAMENTAL LAWS OF MARKET: THE LAWS OF DEMAND AND SUPPLY
2.1   Nature and Types of Demands, Types of Demand, law of Demand.
2.2   Law of supply, Good and Services as tangible and Non Tangible, Demand Elasticity.
2.3   Pont and Arc elasticity of Demand, Determinants of Price elasticity of demand, Price elasticity and marginal revenue, cross elasticity of demand, income elasticity of demand, elasticity of substitution, consumers equilibrium.
2.4   Utility and indifference curve approaches, Properties of indifference curves, comparison of cardinal and ordinal utility approaches, techniques of demand estimation, survey methods, statistical methods, elasticity for managerial decision making.
UNIT-3: COST CURVES, MONOPOLY AND PRICING
3.1     Short run and long run production functions, laws of production, the laws of returns to scale through production function, cost functions and cost curves.
3.2     Line cost function, quadratic cost function.
3.3     Short run and long run cost curves and their interrelationship, cost curves and the law of diminishing returns, long run cost output relations, engineering cost curves, the modern approach to the theory of cost, economics of scale.
3.4    Monopoly, monopoly: Definition and sources, demand and revenue curves under monopoly, cost and supply curves under monopoly, profit maximization under monopoly, why the absence of supply curve under a monopoly? Monopoly vs. perfect competition: comparison of long run price and output, price discrimination by monopoly, measures of monopoly power.
UNIT-4: REVENUE MAXIMIZATION AND PRICING
4.1   Strategies and practices, Baumol’s Theory of sales revenue maximization.
4.2   Basic techniques of average cost pricing, peak load pricing, limit pricing.
4.3   Multi product pricing, pricing strategies and tactics, pricing in life cycle of a product.
4.4   Pricing in relation to established products, competitive bidding of price, Transfer pricing.
SUGGESTED READINGS
1.    Mote, V. Samuel paul and G. Gupta. Managerial economics,: concepts and cases. McGraw Hill Education.
2.    Dwivedi, D.N. managerial Economics. New Delhi: Vikas Publishing House
3.    Keat, Paul G and Philip K. Y. Young, managerial Economics. Economic tools for Todays decision makers, Pearson.
4.    Dwivedi, D.N. principles of Economics, New Delhi:P Vikas Publishing House.
5.    Malhotra, Santosh, Business Economics, Jaipur, ABD Publishers


PAPER-IV: QUANTITATIVE METHODS (DEM-414)
UNIT-1: BASIC MATHEMATICS FOR MANAGEMENT
1.1    Arithmetic progression, Finding and sum of finite number of quantities, Arithmetic Progression, Geometric progression, Finding the nth term of a geometric progression, finding the sum of infinity of a geometric progression whose common ratio is less than 1, Geometric mean.
1.2    Matrices, Types of matrices, Algebra of matrices, transpose of a matrix, elementary operations, elementary matrices, gauss elimination method, reduction of a matrix to Echelon form, System of Linear Equations, inverse of a matrix, Rank of a matrix, Business Applications of Matrices.
UNIT-2: SAMPLING, FREQUENCY DISTRIBUTION AND SKEWNESS
2.1    Sampling, Types merits and demerits
2.2    Frequency Distribution, constructing a frequency distribution, preparing a frequency distribution table, frequency distribution and measures of central tendency, Descriptive Statistics,
2.3    Measures of Central Tendency, Arithmetic mean, Median, Mode, Variations,
2.4    Dispersion, Measures of Dispersion: Definitions, The Range, Types of Measures, merits, Limitations and Characteristics of measures, Skewness, measures of Skewness.
UNIT-3: CORRELATION AND REGRESSION ANALYSIS
3.1   Correlation Analysis, The Co-efficient of determination, coefficient of correlation, Karl Pearson’s Coefficient, probable Error (PE) of the coefficient of correlation, coefficient of non determination and alienation, Spearman’s rank correlation,
3.2   Regression Analysis, simple linear regression model, estimating the intercept and slope of the regression model (Or Estimating the regression equation) Checking and accuracy of equation, Some other details concerning simple regression, Regression of two lines.
UNIT-4: TIMES SERIES ANALYSIS
4.1   Time Series Analysis Method, Smoothing Techniques, Measurement of trend and Seasonal Variations, Seasonal Adjustments, Time Series and Forecasting.
                      T-test, Z-test, c2 Test.
                      ANOVA
UNIT-5: PROBABILITY: THEORY AND DISTRIBUTION
5.1   Probability: Basic Concepts and Approaches, the concept of sample space, sample points and events, Types of probability, addition rule, multiplication rule, Bayes theorem and their applications, other measures for calculating probability, probability and Venn diagrams probability distribution
5.2   Binomial Distribution, Poisson Distribution, Exponential Distribution, Normal Distribution.
SUGGESTED READINGS:
1.    Sharma, J.K. Quantitative Methods: Theory and Applications. Macmillan publications,
2.    Kapoor, V.K. Operations Research. New Delhi. Sultan Chand.
3.    Comprehensive Statistics, Arora and Arora



PAPER-V: COMPUTER FOR MANAGERS (DEM-415)
UNIT-1: INTRODUCTION TO COMPUTERS
1.1    Introduction and Evolution of Computers, Components of computer system, Generations of computers, Classification of computers, capabilities, characteristics and limitations of computer systems, computer system organisation: Hardware, software and users, Hardware, software, users
1.2    Operating system and its types,   components of an operating system, common terminology, functions of operating systems, Types of Operating Systems, Booting Process.
1.3    Computer Languages, Machine Language, Assembly Language, Some High Level Languages, Fourth Generation languages, fifth Generation Languages.
1.4    Application of computers in business, Airlines, Telephone Exchanges, Mobile Phones, Video Games, Special Effects in Movies, Business, Financial Accounting, Hotel Management, Education , Weather forecasting, Remote Sensing, planning, E-commerce, Web Publishing, management Infomration System, Decision support systems, inventory control, medical science, industrial control, banks, railways.
UNIT-2: NETWORK FUNDAMENTALS
2.1   Computer Networks, Definition, Advantages of networks, structure of Data communication Networks, point to point and multi drop circuits, data flow and physical circuits, components of a network, man and wan, switched and non switched network options fundamentals of communication theory, classification of communication protocols.
2.2   Modem, analogue and Digital Signals, Analogue and Digital Transmission channels, bandwidth, speed and bit rate, Band width frequency, speed and bit rate, network topology.
2.3   Packet transmission, switching techniques, message switching, packet switching, packet routing, packet switching support to circuit switching networks long distance communications
2.4   Network applications
UNIT-3: INTRODUCTION TO DATABASE
3.1     Basic concept, Database approach and objectives, Basic of DBMS, Overview, features
3.2     Advantages and limitations of DBMS, Advantages of DBMS, Disadvantages of DBMS.
3.3     Database languages and roles in DBMS, Database languages, Database system architecture and data independence, data management system.
3.4    Schema, Subschema, Entities and attributes-R diagram
UNIT-4: INTERNET
4.1   Internet working, TCP/IP and Internet working, Example of TCP/IP operations, TCP/IP related protocols, ports and sockets, Major features of IP, IP datagram.
4.2   Major IP services, IP source routing, TCP, Internet protocol address, www pages and browsing, security
4.3   Internet applications, e-commerce fundamentals, definition of e-business, e-business opportunities for businesses working of e-business.
4.4   Difference between E-business and the traditional business mechanisms, Advantages of e-business, disadvantages of E-business, main goals of E-business, framework, and applications.
UNIT-5: INTRODUCTION TO C
5.1  Introduction to C Programming, basic of C
5.2   Flow chat, writing programme in C
5.3   Introduction to MS-Excel, MS-Power Point, MS-Word.
5.4   Introduction to Ms-Access
SUGGESTED READINGS:
1.    Saxena, Sanjay and Prabhprret chopra, computer application in Management, New Delhi: Vikas publishing House, 2006.
2.    Kumar, Muneesh, Business Information Systems, New Delhi: Vikas Publishing House.
3.    Saxena, Sanjay, MS-Office 2000 for every one. New Delhi: Vikas publishing House.




PAPER-VI: ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE MANAGEMENT (DEM-416)
UNIT-1: ORGANIZATIONAL BEHAVIOUR (OB)
1.1     Foundations, background and philosophical concepts of OB
1.2     Understanding individual behaviour and group behaviour
1.3     Workforce diversity and contemporary challenges
1.4     Cross cultural dynamics, OB models
UNIT-2: MANAGING INDIVIDUAL BEHAVIOUR
2.1   Personality: Meaning, assessment, traits, theories
2.2   Perception – concept, characteristics, process
2.3   Learning and motivation theories and applications
2.4   Attitudes and individual decision making
UNIT-3: MANAGING GROUP PROCESS
3.1     Interpersonal and group dynamics, Group cohesiveness
3.2     Leadership and influence process
3.3     Understanding organizational system and structure
UNIT-4: HUMAN RESOURCE MANAGEMENT (HRM)
4.1   Concepts and perspectives of HRM in a changing environment
4.2   HRM Policies, strategies and procedures
4.3   Roles and Responsibilities of HR Manager
4.4   Ethical issues in HRM and international HR practices
UNIT-5: HRM FUNCTIONS
5.1   HR planning, Job Analysis, career planning
5.2   Recruitment, Selection, Orientation and placement
5.3   Training and development: methods, techniques and evaluation
5.4   Performance and potential appraisal, compensation and employee welfare.

PAPER-VII: FINANCIAL ACCOUNTING (DEM-417)
UNIT-1: INTRODUCTION TO FINANCIAL ACCOUNTING
1.1   Need for Accounting, definition and functions of accounting, end users of accounting information book keeping and accounting, is accounting a science or an art? Accounting and other disciplines, importance of accounting, branches of accounting, differences between management accounting and financial accounting.
UNIT-2: ACCOUNTING PRINCIPLES
2.1   Meaning of accounting principles, Accounting concepts, Accounting conventions, Indian Accounting standards, systems of book keeping, system of accounting.
UNIT-3: JOURNAL, LEDGER, TRAIL BALANCE AND BANK RECONCILIATION STATEMENT
3.1   Journal, rules of Debit and Credit, Compound Journal Entry, Opening entry.
        Ledger, posting, relationship between journal and ledger, rules regarding posting, Trial Balance including error, Voucher system, bank reconciliation statement, Trading account, profit and loss account, manufacturing account, balance sheet 
UNIT-4: FINANCIAL STATEMENT ANALYSIS
4.1   Classification of ratios, activity ratios, profitability ratios, turnover ratios, leverage ratios, advantages of ratio analysis, computation of ratios.
4.2   Funds flow statement Analysis, Meaning of funds flow statement, meaning of funds, Meaning of flow of funds, Uses of funds flow statement, Preparation of funds flow statement, Sources of funds, Applications of funds, Computation of funds from operations, Digging out hidden information
4.3   Cash flow analysis, Meaning of cash flow statement, preparation of cash flow statement, sources of cash, application of cash, difference between cash flow analysis and funds flow analysis, utility of cash flow analysis, limitations of cash flow analysis comprehensive illustrations.
4.4   Horizontal and vertical analyses: Meaning and applications
UNIT-5: MANAGEMENT ACCOUNTING
5.1   Management accounting, concept of  management accounting, need for management accounting, importance and scope, the management accountant, functions, of the management accountant, other functions, prerequisites for a successful management accounting, utility of management accounting, limitations of management accounting, installation of management accounting system, tools of management accounting.
5.2   Cost accounting, concept of cost accounting, classification of costs, overhead, cost sheet, importance of cost sheet, fixed, variable, semi variable and step costs, product costs and period costs, direct and indirect costs, relevant and irrelevant costs, shut down and sunk costs, controllable and uncontrollable costs, avoidable or excapable costs and unavoidable or inescapable costs, imputed or hypothetical costs, differential, incremental or decremented costs, out of pocket costs, opportunity cost, traceable, untraceable or common costs, conversion cost, production, administration and selling and distribution costs, etc., cost unit, cost centre, profit centre and cost centre, direct expenses, types of direct expenses, control over direct expenses, accounting for direct expenses overheads- general, classification of overheads.
5.3   Methods of costing: Job costing, objectives of job costing, advantage of job costing, procedure of job costing, batch costing, nature and use of batch costing, determination of economic batch quantity, process costing, general principles, difference between process costing and job costing, type of processing, process losses and wastage, normal process loss, contract costing.
5.4   Budgetary control: Meaning of Budget, Meaning of control, meaning of budgetary control, Budgetary control as a management tool, limitations of budgetary control, installation of budgetary control system, classification of budgets, fixed and flexible budgeting, control ratios.
5.5   Standard costing and variance analysis: meaning of standard costing, standard costing as a management tool, meaning of standard costs, determination of standard costs, cost variances, direct materials variances, Direct labour variances.
5.6   Marginal costing and cost volume profit analysis
        Absorption costing, marginal costing, difference between absorption costing and marginal costing, marginal cost, profit planning, cost volume profit analysis, break even analysis, break even chart, assumptions underlying CVP analysis / break even charts, utility of CVP analysis. 

SUGGESTED READINGS:
1.    Murthy, A and S. Guruswamy. Management Accounting. Mc Graw-Hill Education, 2009.
2.    Maheshwari, S.N. and S.K. Maheshwari. An introduction to Accountancy. New Delhi: Vikas Publishing House, 2009.
3.    Atkinson, Anthony, Robert, Kaplan, Ella Mae Matsumara and S. young. Management Accounting Pearson.
4.    Sahaf, M.A. management Accounting, New Delhi: vikas Publishing House, 2009.