MBA Distance Education Sambalpur University
Syllabus
MBA SEMESTER – I Detailed Syllabus
PAPER-I:
PRINCIPLES AND PRACTICE OF MANAGEMENT (DEM-411)
UNIT-1: CONCEPT AND
NATURE OF MANAGEMENT
1.1 Significance and Meaning of management, Management
defined, changes in management concept, nature of management, scope of
management, need for management, management and administration, management: A
science, an Art or a profession.
1.2 Function of Management, Managerial Functions,
Managerial Hierarchy, Management Skill, managerial responsibilities, social
responsibilities of business, principle of business ethics.
1.3 Approaches to Management, Max Weber’s Classical
Organization Theory, Bureaucratic Model, F.W. Taylor’s Scientific management,
Henri fayols process and operation management
1.4 Human Relations Approach, behaviourial Approach,
System Approach and Contingency Approach, Decision Theory and 7-S Theory,
Decision making and process of Rational Decision Making.
UNIT-2: PLANNING, ORGANIZING AND STAFFING
2.1 Concept, nature and elements
of planning, planning: An overview, advantages and potential disadvantages of
planning, principles of effective planning, kinds of plans, levels of planning,
various steps in planning, management by objectives (MBO).
2.2 Concept of organizational
structure, Formal and informal organizations, determinants of organizational
structure, types of organsational structures bases of organizing importance of
organizing guidelines for effective organisation, bureaucracy.
2.3 Steps in Organizational
structure, benefits of a good organization, mechanistic and organic structures,
centralization and decentralization,, scan of management, Henry Mintzberg’s
design configurations, delegation and decentralisation of authority.
2.4 Staffing functions, manpower
planning recruitment and selection, training and development.
UNIT-3: LEADING AND DIRECTING
3.1 Leadership: Meaning and
Significance, Leadership: An overview, formal and informal leadership,
functions of leadership, leadership styles, essentials of successful
leadership.
3.2 Directing function, concept,
Nature, feature, importance, elements and techniques, principles.
3.3 Communications: Importance
and process of communication, interpersonal communication, intrapersonal
communication, process of communication, communication in organization.
3.4 Barriers to communication and
overcoming these barriers, overcoming communication barriers, principles of
effective communication.
UNIT-4: MOTIVATION AND MORALE
4.1 Definition, Motives and motivation, understanding
behaviour, causes of human behaviour, Environmental effect on Behaviour,
Changing Behaviour, Understanding motivation.
4.2 Historical
development, Types of Motivation, Models of motivation
4.3 McGregor’s
Participation model, Herzberg’s Model, Vroom’s Model, Alderfers and MClellands
Models, porter lawlers expectancy theory, equity theory, Re-inforcement theory.
4.4 Employee
Morale, Quality of work life, morale and productivity, measuring employee
morale.
UNIT-5: CONTROLLING AND COORDINATION
5.1 Definition and elements of
control process, Control: Definition and elements, The controlling process,
kinds of control system, pre requisites of effective control system, pre
requisites of effective control system. Essential of effective control systems
behavioural implication of control, behavioural guidelines for effective
control, challenges created by control.
5.2 Principles of coordination
types, techniques, coordination Vrs. Cooperation.
5.3 Overview of budgetary and
non-budgetary control devices, budgetary control, benefits of budgetary
control, characteristics of effective budgetary control system.
5.4 Quality control, objectives
of quality control, benefits of quality control, strategic implications of
quality, quality assurance, statistical quality control, control charts,
inventory control, MIS.
SUGGESTED READINGS:
1. Hannagan, TIM. Management: concepts and practices,
Pearson (Financial Times Press).
2. Certo, Samuel C., and J. paul Peter. Strategic
Management: concepts and applications. McGraw Hill
3. Chandan, J.S. Management Concepts and Strategies.
New Delhi: Vikas Publishing House.
4. Lewis Pamela, Stephen Goodman and Patricia Fandt.
Management. Thomson publishing, 2004.
5.
Chandan,
J.S., Management Theory and practice. New Delhi: Vikas Publishing House.
PAPER-II: MARKETING MANAGEMENT (DEM-412)
UNIT-1: MARKETING MANAGEMENT
1.1 Introduction, concept, Nature and scope of
marketing,
1.2 Macro
and Micro environment
1.3 Consumer
buying behaviour and decision making process
1.4 Understanding
industrial marketing and business buyers.
UNIT-2: MARKETING FUNCTIONS
2.1 Marketing information system
2.2 Marketing Research: Scope, Types, process, Research
methods
2.3 Demand Measurement and forecasting
2.4 Market Segmentation, targeting and positioning
UNIT-3: STRATEGIC MARKETING
3.1 Dealing with competition
3.2 Identifying
and analyzing competitors
3.3 Competitive
strategies
3.4 Marketing
ethics and Counter Relationship Management
UNIT-4: MARKETING MIX DECISION
4.1 Product Decisions: concepts, classification,
product life cycle, new product development, Branding, Packaging and labeling
decision.
4.2 Pricing
Decisions: Objectives, policies, Methods and strategies.
4.3 Place
decision: Channel Management, channel intermediaries: Wholesales, Retailers,
physical Distribution system.
4.4 Promotion
Decision: Advertising, Sales promotion, personal selling, Direct Marketing,
Public Relations.
UNIT-5: ISSUES IN MARKETING
5.1 Consumerism and its application in India.
5.2 Green
Marketing and its impact on society.
5.3 Social
and cause related marketing.
5.4 E-marketing
and its legal dimensions.
SUGGESTED
READINGS:
1. Meenakshi, N and Arun Kumar. Marketing Management.
New Delhi, Vikas Publishing House.
2. Kotler, Philip, marketing management, New Delhi:
Pearson Custom Publishing.
3. Saxena, Rajan, marketing management, 3e, McGraw
Hill Education.
4. Namakumari, S and V.S. Ramaswamy. Marketing
Management: Global Perspective Indian context. Macmillan Publishers.
PAPER-III: MANAGERIAL ECONOMICS (DEM-413)
UNIT-1:
NATURE AND CONCEPT OF MANAGERIAL ECONOMICS
1.1 Nature of managerial economics, what is economics?
The scope of economics.
1.2 The basic problems of an economy, Meaning and
nature of managerial economics, the scope of managerial economics, Significance
of managerial decision making.
1.3 Nature of Business Decision making, managerial
economics-techniques and business decisions.
1.4 Time perspective in Business Decisions, role and
responsibility of a managerial economist, objectives of a firm.
UNIT-2:
FUNDAMENTAL LAWS OF MARKET: THE LAWS OF DEMAND AND SUPPLY
2.1 Nature and Types of Demands,
Types of Demand, law of Demand.
2.2 Law of supply, Good and
Services as tangible and Non Tangible, Demand Elasticity.
2.3 Pont and Arc elasticity of
Demand, Determinants of Price elasticity of demand, Price elasticity and
marginal revenue, cross elasticity of demand, income elasticity of demand,
elasticity of substitution, consumers equilibrium.
2.4 Utility and indifference
curve approaches, Properties of indifference curves, comparison of cardinal and
ordinal utility approaches, techniques of demand estimation, survey methods,
statistical methods, elasticity for managerial decision making.
UNIT-3:
COST CURVES, MONOPOLY AND PRICING
3.1 Short run and long run production functions, laws
of production, the laws of returns to scale through production function, cost
functions and cost curves.
3.2 Line cost function, quadratic cost function.
3.3 Short run and long run cost curves and their
interrelationship, cost curves and the law of diminishing returns, long run
cost output relations, engineering cost curves, the modern approach to the theory
of cost, economics of scale.
3.4 Monopoly, monopoly: Definition and sources, demand
and revenue curves under monopoly, cost and supply curves under monopoly,
profit maximization under monopoly, why the absence of supply curve under a
monopoly? Monopoly vs. perfect competition: comparison of long run price and
output, price discrimination by monopoly, measures of monopoly power.
UNIT-4:
REVENUE MAXIMIZATION AND PRICING
4.1 Strategies and practices,
Baumol’s Theory of sales revenue maximization.
4.2 Basic techniques of average
cost pricing, peak load pricing, limit pricing.
4.3 Multi product pricing,
pricing strategies and tactics, pricing in life cycle of a product.
4.4 Pricing in relation to
established products, competitive bidding of price, Transfer pricing.
SUGGESTED
READINGS
1. Mote, V. Samuel paul and G. Gupta. Managerial
economics,: concepts and cases. McGraw Hill Education.
2. Dwivedi, D.N. managerial Economics. New Delhi:
Vikas Publishing House
3. Keat, Paul G and Philip K. Y. Young, managerial
Economics. Economic tools for Todays decision makers, Pearson.
4. Dwivedi, D.N. principles of Economics, New Delhi:P
Vikas Publishing House.
5.
Malhotra,
Santosh, Business Economics, Jaipur, ABD Publishers
PAPER-IV: QUANTITATIVE METHODS (DEM-414)
UNIT-1:
BASIC MATHEMATICS FOR MANAGEMENT
1.1 Arithmetic progression, Finding and sum of finite
number of quantities, Arithmetic Progression, Geometric progression, Finding
the nth term of a geometric progression, finding the sum of infinity of a
geometric progression whose common ratio is less than 1, Geometric mean.
1.2 Matrices, Types of matrices, Algebra of matrices,
transpose of a matrix, elementary operations, elementary matrices, gauss
elimination method, reduction of a matrix to Echelon form, System of Linear
Equations, inverse of a matrix, Rank of a matrix, Business Applications of
Matrices.
UNIT-2:
SAMPLING, FREQUENCY DISTRIBUTION AND SKEWNESS
2.1 Sampling, Types merits and demerits
2.2 Frequency Distribution, constructing a frequency
distribution, preparing a frequency distribution table, frequency distribution
and measures of central tendency, Descriptive Statistics,
2.3 Measures of Central Tendency, Arithmetic mean,
Median, Mode, Variations,
2.4 Dispersion, Measures of Dispersion: Definitions,
The Range, Types of Measures, merits, Limitations and Characteristics of
measures, Skewness, measures of Skewness.
UNIT-3:
CORRELATION AND REGRESSION ANALYSIS
3.1 Correlation Analysis, The
Co-efficient of determination, coefficient of correlation, Karl Pearson’s
Coefficient, probable Error (PE) of the coefficient of correlation, coefficient
of non determination and alienation, Spearman’s rank correlation,
3.2 Regression Analysis, simple
linear regression model, estimating the intercept and slope of the regression
model (Or Estimating the regression equation) Checking and accuracy of
equation, Some other details concerning simple regression, Regression of two
lines.
UNIT-4:
TIMES SERIES ANALYSIS
4.1 Time
Series Analysis Method, Smoothing Techniques, Measurement of trend and Seasonal
Variations, Seasonal Adjustments, Time Series and Forecasting.
T-test,
Z-test, c2 Test.
ANOVA
UNIT-5:
PROBABILITY: THEORY AND DISTRIBUTION
5.1 Probability:
Basic Concepts and Approaches, the concept of sample space, sample points and
events, Types of probability, addition rule, multiplication rule, Bayes theorem
and their applications, other measures for calculating probability, probability
and Venn diagrams probability distribution
5.2 Binomial
Distribution, Poisson Distribution, Exponential Distribution, Normal
Distribution.
SUGGESTED
READINGS:
1. Sharma, J.K. Quantitative Methods: Theory and
Applications. Macmillan publications,
2. Kapoor, V.K. Operations Research. New Delhi. Sultan
Chand.
3. Comprehensive Statistics, Arora and Arora
PAPER-V: COMPUTER FOR MANAGERS (DEM-415)
UNIT-1: INTRODUCTION TO COMPUTERS
1.1 Introduction and Evolution of Computers, Components
of computer system, Generations of computers, Classification of computers,
capabilities, characteristics and limitations of computer systems, computer
system organisation: Hardware, software and users, Hardware, software, users
1.2 Operating system and its types, components of an operating system, common
terminology, functions of operating systems, Types of Operating Systems,
Booting Process.
1.3 Computer Languages, Machine Language, Assembly
Language, Some High Level Languages, Fourth Generation languages, fifth
Generation Languages.
1.4 Application of computers in business, Airlines,
Telephone Exchanges, Mobile Phones, Video Games, Special Effects in Movies,
Business, Financial Accounting, Hotel Management, Education , Weather
forecasting, Remote Sensing, planning, E-commerce, Web Publishing, management
Infomration System, Decision support systems, inventory control, medical
science, industrial control, banks, railways.
UNIT-2: NETWORK FUNDAMENTALS
2.1 Computer
Networks, Definition, Advantages of networks, structure of Data communication
Networks, point to point and multi drop circuits, data flow and physical
circuits, components of a network, man and wan, switched and non switched
network options fundamentals of communication theory, classification of
communication protocols.
2.2 Modem,
analogue and Digital Signals, Analogue and Digital Transmission channels,
bandwidth, speed and bit rate, Band width frequency, speed and bit rate,
network topology.
2.3 Packet
transmission, switching techniques, message switching, packet switching, packet
routing, packet switching support to circuit switching networks long distance
communications
2.4 Network
applications
UNIT-3: INTRODUCTION TO DATABASE
3.1 Basic concept, Database approach and objectives,
Basic of DBMS, Overview, features
3.2 Advantages and limitations of DBMS, Advantages of
DBMS, Disadvantages of DBMS.
3.3 Database languages and roles in DBMS, Database
languages, Database system architecture and data independence, data management
system.
3.4 Schema, Subschema, Entities and attributes-R diagram
UNIT-4: INTERNET
4.1 Internet
working, TCP/IP and Internet working, Example of TCP/IP operations, TCP/IP
related protocols, ports and sockets, Major features of IP, IP datagram.
4.2 Major IP
services, IP source routing, TCP, Internet protocol address, www pages and
browsing, security
4.3 Internet
applications, e-commerce fundamentals, definition of e-business, e-business
opportunities for businesses working of e-business.
4.4 Difference
between E-business and the traditional business mechanisms, Advantages of
e-business, disadvantages of E-business, main goals of E-business, framework,
and applications.
UNIT-5: INTRODUCTION TO C
5.1 Introduction to C Programming, basic of C
5.2 Flow
chat, writing programme in C
5.3 Introduction
to MS-Excel, MS-Power Point, MS-Word.
5.4 Introduction
to Ms-Access
SUGGESTED
READINGS:
1. Saxena, Sanjay and Prabhprret chopra, computer
application in Management, New Delhi: Vikas publishing House, 2006.
2. Kumar, Muneesh, Business Information Systems, New
Delhi: Vikas Publishing House.
3. Saxena, Sanjay, MS-Office 2000 for every one. New
Delhi: Vikas publishing House.
PAPER-VI: ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE
MANAGEMENT (DEM-416)
UNIT-1: ORGANIZATIONAL BEHAVIOUR (OB)
1.1 Foundations, background and philosophical concepts
of OB
1.2 Understanding individual behaviour and group
behaviour
1.3 Workforce diversity and contemporary challenges
1.4 Cross cultural dynamics, OB models
UNIT-2: MANAGING INDIVIDUAL BEHAVIOUR
2.1 Personality:
Meaning, assessment, traits, theories
2.2 Perception
– concept, characteristics, process
2.3 Learning
and motivation theories and applications
2.4 Attitudes
and individual decision making
UNIT-3: MANAGING GROUP PROCESS
3.1 Interpersonal and group dynamics, Group
cohesiveness
3.2 Leadership and influence process
3.3 Understanding organizational system and structure
UNIT-4: HUMAN RESOURCE MANAGEMENT (HRM)
4.1 Concepts
and perspectives of HRM in a changing environment
4.2 HRM
Policies, strategies and procedures
4.3 Roles
and Responsibilities of HR Manager
4.4 Ethical
issues in HRM and international HR practices
UNIT-5: HRM FUNCTIONS
5.1 HR
planning, Job Analysis, career planning
5.2 Recruitment,
Selection, Orientation and placement
5.3 Training
and development: methods, techniques and evaluation
5.4 Performance
and potential appraisal, compensation and employee welfare.
PAPER-VII: FINANCIAL ACCOUNTING (DEM-417)
UNIT-1: INTRODUCTION TO FINANCIAL ACCOUNTING
1.1 Need for Accounting,
definition and functions of accounting, end users of accounting information
book keeping and accounting, is accounting a science or an art? Accounting and
other disciplines, importance of accounting, branches of accounting,
differences between management accounting and financial accounting.
UNIT-2: ACCOUNTING PRINCIPLES
2.1 Meaning of accounting
principles, Accounting concepts, Accounting conventions, Indian Accounting standards,
systems of book keeping, system of accounting.
UNIT-3: JOURNAL, LEDGER, TRAIL BALANCE AND BANK RECONCILIATION STATEMENT
3.1 Journal, rules of Debit and
Credit, Compound Journal Entry, Opening entry.
Ledger, posting,
relationship between journal and ledger, rules regarding posting, Trial Balance
including error, Voucher system, bank reconciliation statement, Trading
account, profit and loss account, manufacturing account, balance sheet
UNIT-4: FINANCIAL STATEMENT ANALYSIS
4.1 Classification of ratios,
activity ratios, profitability ratios, turnover ratios, leverage ratios,
advantages of ratio analysis, computation of ratios.
4.2 Funds flow statement
Analysis, Meaning of funds flow statement, meaning of funds, Meaning of flow of
funds, Uses of funds flow statement, Preparation of funds flow statement,
Sources of funds, Applications of funds, Computation of funds from operations,
Digging out hidden information
4.3 Cash flow analysis, Meaning
of cash flow statement, preparation of cash flow statement, sources of cash,
application of cash, difference between cash flow analysis and funds flow
analysis, utility of cash flow analysis, limitations of cash flow analysis
comprehensive illustrations.
4.4 Horizontal and vertical
analyses: Meaning and applications
UNIT-5: MANAGEMENT ACCOUNTING
5.1 Management accounting,
concept of management accounting, need
for management accounting, importance and scope, the management accountant,
functions, of the management accountant, other functions, prerequisites for a
successful management accounting, utility of management accounting, limitations
of management accounting, installation of management accounting system, tools
of management accounting.
5.2 Cost accounting, concept of
cost accounting, classification of costs, overhead, cost sheet, importance of
cost sheet, fixed, variable, semi variable and step costs, product costs and
period costs, direct and indirect costs, relevant and irrelevant costs, shut
down and sunk costs, controllable and uncontrollable costs, avoidable or
excapable costs and unavoidable or inescapable costs, imputed or hypothetical
costs, differential, incremental or decremented costs, out of pocket costs,
opportunity cost, traceable, untraceable or common costs, conversion cost,
production, administration and selling and distribution costs, etc., cost unit,
cost centre, profit centre and cost centre, direct expenses, types of direct
expenses, control over direct expenses, accounting for direct expenses
overheads- general, classification of overheads.
5.3 Methods of costing: Job
costing, objectives of job costing, advantage of job costing, procedure of job
costing, batch costing, nature and use of batch costing, determination of
economic batch quantity, process costing, general principles, difference
between process costing and job costing, type of processing, process losses and
wastage, normal process loss, contract costing.
5.4 Budgetary control: Meaning of
Budget, Meaning of control, meaning of budgetary control, Budgetary control as
a management tool, limitations of budgetary control, installation of budgetary
control system, classification of budgets, fixed and flexible budgeting,
control ratios.
5.5 Standard costing and variance
analysis: meaning of standard costing, standard costing as a management tool,
meaning of standard costs, determination of standard costs, cost variances,
direct materials variances, Direct labour variances.
5.6 Marginal costing and cost
volume profit analysis
Absorption costing,
marginal costing, difference between absorption costing and marginal costing,
marginal cost, profit planning, cost volume profit analysis, break even
analysis, break even chart, assumptions underlying CVP analysis / break even
charts, utility of CVP analysis.
SUGGESTED
READINGS:
1.
Murthy,
A and S. Guruswamy. Management Accounting. Mc Graw-Hill Education, 2009.
2.
Maheshwari,
S.N. and S.K. Maheshwari. An introduction to Accountancy. New Delhi: Vikas
Publishing House, 2009.
3.
Atkinson,
Anthony, Robert, Kaplan, Ella Mae Matsumara and S. young. Management Accounting
Pearson.
4.
Sahaf,
M.A. management Accounting, New Delhi: vikas Publishing House, 2009.
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