Syllabus Business Policy and Strategic Analysis

Below is the syllabus for MBA Business Policy and Strategic Analysis for Distance Education University MDU. This is just for reference and for the latest updates and any changes please check with the University.

BUSINESS POLICY AND STRATEGIC ANALYSIS

UNIT-I

BUSINESS POLICY AS A FIELD OF STUDY; NATURE AND OBJECTIVES OF BUSINESS POLICY; STRATEGIC MANAGEMENT PROCESS-VISION, MISSION, ESTABLISHMENT OF ORGANISATIONAL DIRECTION, CORPORATE STRATEGY, STRATEGIC ACTIVATION.

UNIT-II

TOP MANAGEMENT : CONSTITUENTS- BOARD OF DIRECTORS, SUB-COMMITTEE, CHIEF  EXECUTIVE OFFICER; TASK, RESPONSIBILITIES AND SKILLS OF TOP MANAGEMENT.

UNIT-III

FORMATION OF STRATEGY : NATURE OF COMPANY’S ENVIRONMENT AND ITS ANALYSIS; SWOT ANALYSIS; EVALUATING MULTINATIONAL ENVIRONMENT; IDENTIFYING CORPORATE COMPETENCE AND RESOURCES; PRINCIPLES AND RULES OF CORPORATE STRATEGY : STRATEGIC EXCELLENCE POSITIONS.

UNIT-IV

STRATEGIC ANALYSIS AND CHOICE : BCG MATRIX; STOP LIGHT STRATEGIC MODEL; DIRECTIONAL POLICY MATRIX MODEL; GRAND STRATEGY SELECTION MATRIX; MODEL OF GRAND STRATEGY CLUSTERS; BEHAVIOURAL CONSIDERATIONS AFFECTING STRATEGIC CHOICE; CONTINGENCY APPROACH TO STRATEGIC CHOICE.

SUGGESTED READINGS:

1. JOHSON & SCHOLES, EXPLORING CORPORATE STRETEGY, PRENTICE HALL OF INDIA, N.DELHI.
2. JOHN & PEARCE II AND RICHARD B ROBINSON JR., STRATEGIC MANAGEMENT, STRATEGIC FORMULATION AND IMPLEMENTATION, AITBS PUBLISHERS AND DISTRIBUTORS (REGD.), DELHI.
3. THOMSON STRICTTAND, STRATEGIC MANAGEMENT , TATA MCGRAW HILL, NEW DELHI.
4. SUKUL LOMASH, STRATEGIC MANAGEMENT, VIKAS PUBLISHING HOUSE, NEW DELHI.
5. CUNO PUMPIN , THE ESSENCE OF CORPORATE STRATEGY, GOWER PUBLISHING COMPANY LTD., ENGLAND.
6. C.ROLAND CHRISTENSON, ET., BUSINESS POLICY TEXT AND CASES, IRWIN HOMEWOOK ILLIONS.
7. P.K.GHOSH, BUSINESS POLICY, STRATEGIC PLANNING AND MANAGEMENT, SULTAN CHAND AND SONS, NEW DELHI.
8. WHEELEN, T.L AND HUNGER J.D., STRATEGIC MANAGEMENT AND BUSINESS POLICY, N.DELHI, PEARSON EDUCATION, 2002
9. PAMASWAMY, V.S AND NAMAKUMARI, S., STRATEGIC PLANNING – FORMULATION OF CORPORATE STRATEGY, NEW DELHI, MACMILLAN INDIA LTD.
10. KAZMI AHZAR, BUSINESS POLICY AND STRATEGIC MANAGEMENT, TMH, N.DELHI.