SCHOOL OF MANAGEMENT AND BUSINESS STUDIES
MAHATMA GANDHI UNIVERSITY
SYLLABUS – MBA
1. ORGANISATIONAL BEHAVIOUR
Module-1
Individual and the organization – The individual as psychological entity and the organization as a social system
Module -11
Models of Organizational Behaviour- Work motivation – Theories and applications
Module -111
Leadership Behaviour – Styles – Theories – Leadership effectiveness
Module -1V
Group dynamics – Structure, Effectiveness – Power- Exercise and sources of power, Power relations
Module -V
Organizational change and development approaches and methods- Stress- Nature, Source , Effects, Conflicts –
Employee Counseling – Approaches
Extra mural : Experiential Learning programmes , Case Study
2. E-BUSINESSS
Module 1
E-Business-Introduction-E-business Vs E-Commerce-Execution of E-business-Trends –Design for execution –construction-Types-
Organizational Frame Work and Implementation-E-Business Application Areas(CRM,ERP,SCM and Selling)-E-business and
India-Case Study .Connecting to the Internet –Domain Name System-Exchanging E-mail-Sending and Receiving Files-Fighting
Spam, Sorting Mail and avoiding e-mail viruses-Chatting and Conferencing on the Internet –Online Chatting-Messaging-Usenet
Newsgroup-InternetRelaychat(IRC)-Instant Messaging-Voice and Video Conferencing.
Module 2
World Wide Web-Overview-Web Security, Privacy and site-blocking-Audio and Video on the web-Creating and Maintaining the
Web-Web site creation concepts-Web Page Editors-Optimizing Web Graphics –Web Audio Files-Forms, Interactivity and
Database-Driven Web sites-File Transfer and downloading-FTP-Peer to Peer-Downloading and Installing software.
Module 3
Security Technologies-Why internet is unsecure?-Internet Security Holes- Cryptography- Objective- Codes and Ciphers- Breaking
Encryption Schemes – Data Encryption standard- Trusted key distribution and Verification- Cryptographic applications-
Encryption- Digital Signature- Nonrepudiation and message integrity.
Module 4
Traditional Transactions- Updating – office and online Transactions – Secure Web Servers- Required facilities- Digital Currencies
and Payment systems – Protocols for the Public Transport- Security Protocols- SET- Credit Card Business Basics.
Module 5
Online Commerce Options- Functions and Features- Payment Systems – Electronic Digital and Virtual Internet Payment System-
Account Setup and costs- Virtual Transaction Process- InfoHaus- Security Considerations- Cyber Cash Model- Security- Customer
Protection – Client Application- Selling through Cyber cash- Applications of Internet in Hospitality- E-Booking- E-Tarriff etc.
3. COST AND MANAGEMENT ACCOUNTING
Module-1
Basic concepts – Concept of cost centers , profit centers and investment centers- Cost units – Classification of costs
– Cost analysis for management decision making
Module -11
Determining product costs: cost elements for product costing job order costing and process costing .Theoretical
concepts of Activity Based Costing ( ABC ) – Cost Volume Profit (CVP) Relationship: Variable costing: Concept
of Variable (Marginal ) costing
Module -111
Pricing policies :-Objectives of pricing policies – Marginal analysis and pricing- Full cost pricing- ROI pricing –
Contribution approach to pricing – Concepts of transfer pricing
Module -1V
Budgeting and Budgetary control – Standard costing and variance analysis: Cost control and cost reduction:
Introduction to cost control – cost reduction- fields covered by cost reduction- tools and techniques for cost
reduction
Module -V
Cost Audit: Scope of cost audit- Types Advantages limitations
4. FUNDAMENTALS OF MARKETING
Module-1
Marketing Management- Scope of marketing and markets . Target market and segmentation
Module -11
Marketing concept- Production concept, Selling concept, Societal marketing concept.
Module -111
Relationship marketing- Rural marketing – Target consumers- Marketing mix-Marketing environment- Micro
environment- Macro environment- Global environment, Liberalization and its aftermath.
Module -1V
Market measurement and forecasting – Estimating market demand-Estimating actual sales and market share-
Forecasting future demand –Market segmentation – Market positioning- Market targeting
Module -V
Marketing communication – Marketing Information System – Marketing Intelligence – Marketing Research system– Marketing Decision Support System
5. MANAGEMENT INFORMATION SYSTEM
Module-1
Techniques in data processing – Online _ Batch Mode – Real Type .
Module -11
System analysis, Input Design , Output Design , File Design – Introduction to Internet and other emerging
technologies.
Module -111
MIS Meaning – Scope and role in modern management, Fundamental concepts in MIS – Computer based MIS
Module -1V
Office automation – String and filing data – System Implementation – Transaction Processing Systems – Decision
Support Systems
Module -V
Organizational Changes – Information System Design – Business process redesign - Business Transformation – distributed databases and MIS – Computer Networks and E Commerce
6.HUMAN RESOURCE MANAGEMENT
Module-1
Introduction to Human Resource Management – Definition and scope of Personal Management – HRM. Concept of
Human Resource Development – Human Resource Planning – Concepts Aims , Objectives and Process – Job
analysis – Recruitment – Sources of manpower supply - Selection
Module -11
Training and development – Assessment of training needs and training methodologies – Evaluation of training
schemes , Management development programmes and Career Planning – Performance Appraisal – Employee
Counseling
Module -111
Compensation – Wage and salary administration – Executive compensation packages – Job evaluation – Incentive
schemes and bonus – Welfare administration – Employee welfare and benefit schemes – Quality circles and quality
of work life
Module -1V
Industrial Relations – Introduction to labour relations – Concepts and approaches – Role of Government ,
Employers and Employees – Trade Unions – Employer – employee relations – Industrial disputes – Collective
bargaining – Modern trends in IR – Industrial Conflict
Module -V
Employee Grievance handling and redressal – Complaint and grievance – Grievance handling machinery and
procedure – Employee discipline – Participative management – Human Resource Information System – Human
Resource Accounting and Audit
7. PRODUCTION MANAGEMENT
Module-1
Introduction – Production Management – Operations functions – Introduction of Operations Management with other
functional areas of management – Manufacturing and non- manufacturing operations and their classifications –
Operations strategy – Operations planning and control – Operations forecasting
Module -11
Facility locations – Cost competitions – hidden functions – Location selection- Types of manufacturing systems and
layout- Facility layout – Layouts byproducts and process – Line balancing
Module -111
Design of Operations Systems – Capacity planning models – Estimation of capacity requirements –Material
handling
Module -1V
Concept of productivity – Role of industrial engineering – Work study , time and method study – implication of
productivity – Network techniques – CPM and PERT
Module -V
Introduction to Material Management – Managing purchase – Managing inventory – Store and material
management – Supply chain management – Maintenance management – Concept of quality planning – Quality
control variables and attributes – Management of quality in organization – Quality circles and ISO audits
8. OPERATIONS RESEARCH
Module-1
Nature and scope of Operations Research – Problem, formulation – Model construction – Deriving solutions from
models
Module -11
Sensitivity analysis ; allocation problems – Assignment and distribution problems
Module -111
Linear Allocation problems – Inventory problems
Module -1V
Replacement and maintenance and reliability problems ; Dynamic programming ; Cure in problems
Co-ordination ( PERT and Critical path ) Method and routine problems – Competitive problems – Simulation and
problems of implementation
9. INDIAN LEGAL SYSTEM
Module-1
Elements of Indian law and History of Indian Judicial System.
Module -11
Law of contract – Formation – Vitiating elements – Performance and discharge of contract
Module -111
Law of partnership - Sale of goods Act – Negotiable instruments Act.
Module -1V
Company law – Types of companies - Incorporation - Memorandum of Association – Articles of Association –
Meetings - Winding up
Module -V
FEMA; MRTP; Constitutional and Administrative law ; law of intellectual property ; Consumer protection Law and
Cyber Laws
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