SMU Syllabus - MANAGEMENT OF MULTINATIONAL CORPORATIONS –MBA 3RD SEM

 MANAGEMENT OF MULTINATIONAL CORPORATIONS –MBA 3RD SEM

1. The Multinational corporations – definition and characteristics, merits and demerits for host and home countries, evolution

2. Theoretical background –Internationalization theory, oligopoly theory, obsolescence bargain theory, 3 phases of internationalization

4. Strategy for MNCs- strategy and its importance, value chain, multinational/international/global strategy

5. Modes of entry in International business – modes of entry and how to select it, Strategic alliances

6. Organization structure for MNCs- Concept, centralization and decentralization, horizontal differentiation, international division,structures for an MNC

7. Coordination and control- concept and role of control, balancing control and autonomy, Types of MNCs control system, coordination and control

8. Marketing management for MNCs-Deciding the four Ps, advertising and communication for MNCs.

9. Operations management for MNCs – establishing production unit, factors affecting production, knowledge management and logistics in MNCs, international technology transfers

10. HRM in MNCs- I – HR and recruitment policies in MNCs, ethnocentric/ polycentric and geocentric approaches, standardization and localization, Global Vs Local staffing

11. HRM in MNCs- II- international compensation issues expatriation and repatriation, performance appraisal, Synergy in HR policies.

12. Financial management for MNCs- FDI, financial risks for MNCs, currency diversification, double taxation, transfer pricing

13. International law- Labor issues and rights, child labor, environment issues, safety standards, corporate governance

14. Ethical issues for MNCs- corporate social responsibility, corporate governance

15. Indian MNCs– Evolution and growth of Indian MNCs, strategic issues, Government policies regarding MNCs, cases.