Syllabus Category Management - BBA Retail

Future University India - Distance Education BBA Retail Syllabus - Category Management

FUTURE INNOVERSITY BBA RETAIL – SEMESTER III
Course Code: Course Code BRS 012
Subject: Category Management
Total Learning Hours: 30
Total Subject Credits: 3
Total Number of Assessments: 4 Weekly Quiz, 3 Tests and Case Studies/Project/Presentation
S. No.	Contents
01.	Introduction to Category Management: Concept – Categories and their definitions – Need for Category Management – Beneficiaries of Category Management – Use of Category Management – Category Management and Other functions of Retail
02.	Methodology of Category Management: Process of classifying and collecting Data – Data captured at Stock Keeping Unit (SKU) – Organizing Master Data – Organizing data in the Register Format
03.	Data Analysis: Identification of Dimensions for Data Analysis – Use of Pivot Tables – Steps in Data Analysis
04.	Configuration Analysis Chart and Optimum Stocks: Preparing data table – Determining percentages of each sub-category and Price range – Analyses of Sales Trends among sub-categories -  Determining the Stock Levels to be maintained in sub-categories – Relief Medical Store
05.	Analysis of Basic Parameters: Sell- through and its significance – Sales-to- Stock Ratio and its significance – Relationship between Sell through Ratio and Sales-to- Stock Ratio – Determining the Sales Window
06.	Profit Margin and Other Parameters: Determining the Profit margin – Pricing – Gross Margins – Initial mark-up – Markdowns – Maintained mark-up – Return on Investment – Sales-to-stock Ratio and profit Margin Percentage for a Category – Relationship between Profit margin and Other Attributes of Product category – Positioning of Category vs Target Customer Group – Analyzing Sales-to-stock ratio at the Dimension Level to achieve improved Profitability – Other Important parameters of performance for a Product Category – Developing an Index to compare Productivity of the Space in terms of ROI for Developing Category/ Sub-category or Retail Shops, Spaces or Locations, Developing Brand/Store Potential Index for the Area – Direct Product Profitability
08.	Merchandise Purchase Plan and Category Management: Merchandise Plan – Need for a Merchandise Plan – Process of Merchandise Planning – Making the process of Merchandise Planning Interactive – Preparing the OTB Plan – An Alternative Model for Merchandise Planning – Unit Planning Method – Sales Curve
09.	Sales and Stock Feedback and Replenishments: Importance of  Sale Feedback – Elements of Sales feedback – System of Replenishment – Store-in-store Replenishment for the Large Format Stores – Replenishment of EBO Stores  - Replenishment Decisions based on Merchandise Purchase Plan, Sales Configuration Chart and Sales Feedback
10.	Category Management Analysis: Making Product Planning Chart – Samples estimation Chart – Preparing production Plan – Production Requirement Plan – Warehouse Requirement
11.	Strategic Issues in Category Management: Understanding the purpose – Business Situation Analysis – Threat of Substitutes – SWOT Analysis – PLC in Category Management – PLC Stages and Category Management – Consumer Buying Behaviour and Category Management – Social influences on Consumer Behaviour and their effects on Product Categories – Category Roles in Category Management – Strategic moves and Alternative Portfolio Model – Expansion or Growth Strategies for Product Categories – Analyzing and Identifying Potential Product Categories – Possible Marketing Actions to achieve Growth Extension Objectives and Declining Markets
12.	Solving Category Management Problems using Simplex Method: Understanding Simplex Programming Concept – Simplex Method – Solving Problems using Simplex Programming
13.	Promotion, Range Planning and Visual Merchandising: Purpose of Promotional Schemes – Types of Promotion Schemes – Execution of Promotion Schemes – Visual Merchandising an Range Planning - Planogram