Distance Education M.Com Syllabus

Utkal University M.Com Syllabus - Distance Education Mode

M.COM. EXAMINATION

(Part-I  & Part-II) 

Total Marks :           Papers:

1. Operations Research and Business Statistics
2. Business Finance
3. Cost Analysis and Management Control
4. Marketing Management
5. Corporate Accounting and Reporting

PART-II 

6. Strategic Management & Organisational Behaviour
7. Management Economics
8. Advanced Financial Management
9. Merchant Banking & Financial Services

 

PART-I

PAPER-I

OPERATIONS RESEARCH AND BUSINESS STATISTICS 

Unit-1: Statistical Forecasting: Interpolation & Extrapolation, Partial and Multiple corporation, Multiple Regression Seasonal Forecasting in Time  Series Data, Statistical Quality control. 

Unit-2: Theoretical Distribution and Estimation : Binomial distribution, Person Distribution, Normal Distribution, Sampling Distribution, Standard Error, Basic Concepts of Estimates, Calculation of Interval Estimate, Deforming Sample Size in Estimation. 

Unit-3: Testing the Hypothesis :Procedure of Testing Hypothesis, Errors in Testing, One-tail and two tail Tests, Test of Significance for Attributes, Large Sample Test, Small Sample Test- Y Test, F Test, Z Test, Chi Square Test and Analysis of Variance. 

Unit-4: Linear Programming : Introduction, Graphic method to Solve Linear Programming Problem (L.P.P.). The Simple Method to solve Maximisation and Minimisation (L.P.P.), Building Linear Programme Models, Dual and Sensitivity analysis in linear programming, Linear Programming, Application Specially structures Linear Programmes : Transportation and Extension of Linear Programming : Inter Programming and Goa Programming. 

Unit-5: Networks : PERT & CPM, Network Scheduling with resource limitations, The Maximal flow problem, The minimal spanning tree problem. The shortest route problem. Simulation, Introduction. A hand-computed simultation, Markov analysis, Introduction to brand Switching analysis. A mattress algebra Primer, Prediction of marketing strategy.

 

Books Recommended: 

1. Introduction to Operation Research – B.E. Gilld ( Tata Mc. Graw Hill)
2. Introductions Research Techniques for Management-Herbert, M.& Writ
3. Introduction to Operations Research- Hiller, F.S. Deberman G.J.( San Francisco Holcencay India)
4. A Management Guide in PERT/CPM-Weist, J.D. and Levy, F.K. (Prentice Hall of India)
5. Statistical Methods- S.P. Gupta ( Sultan Chand)
6. Fundamentals of Statistics – D.N. Elhance ( Kitab Mahal)
7. Statistics – D.C. Sencheti and V.K. Kapoor ( Sultan Chand)
8. Fundamentals of Statistics – S.C. Gupta ( Himalaya Publishing)
9. Practical Statistics – Gupta and Gupta ( Himalaya Publishing)
10. Statistics for Management – Richard Levin ( Prentice Hall)
11. Modern Elementary Statistics – John E. Precend ( Prentice Hall)

 

PAPER-II

BUSINESS FINANCE 

Unit-1: Introduction : Nature and Significance of Business Finance, Concepts and Scope, Finance Functions, Inter-relationship between finance and other functions, Business Finance and Economic Development Source and structure of business finance. Growth and financing pattern of corporate sector in India. 

Unit-2: Strategic Financial Planning :  Concepts, objectives and types of financial plan. Steps in financial planning, Estimating Financial Requirements-Capitalisation-Theory of Capitalisation, under and over Capitalisation, under and over trading causes and remedies. Financial Planning of inflationary situations. 

Unit-3: Long Term Financing : Capital market and sources of long term finance, Financing Instruments. Ownership securities. Rights shares, Creditorship securities, Rights debentures bonds, public deposits. Assistance from financial institutions, Inter-company investments Marketing of securities and under writing of debate issue. Pattern of capital issues in the new issue  market in India. Stock Exchanges – regulations for functioning trading and listing of securities, investor’s protection. 

Unit-4: Short Term Financing –Nature and problems of short term finance secured loan and unsecured loan, trade credit and Ban credit relation. Surplus and reserve policies, regulations and problems of the capital financing by commercial banks in India. Commercial paper and accounting. 

Unit-5: International Finance : Growth and significance of International Finance, International Financing Institutions. Global Financing Instruments : ECSs and GDR flow of International Finance to Loan Capital Market. Risk factors in International Finance. 

Books Recommended : 

1. Corporation Finance- S.C. Kuchhal ( Chaitanya Publishing)
2. Studies in India Financial System – V.A. Avadhuni (Jaico Pub.)
3. Indian Financial System – M.Y. Khan ( Vikash Pub.)
4. Corporation Finance-P.V. Kulkarni ( HPH)
5. Managerial Finance – J.F. Weston and E.F. Brigham ( Dryden Press)
6. Managerial Finance – Steven, E. Botter and Houghton Boston
7. Modern Corporation Finance- K.B.H. Husband and J.C. Dockery, Inwin
8. International Finance – P.G.Apte ( Tata Mc. Graw Hill)
9. Financial Management & Policy – V.K. Bhalla, Anmol Punlication, New Delhi.

PAPER-III

COST ANALYSIS AND MANAGEMENT CONTROL 

Unit-1: Cost Analysis : Break even Analysis, Cost-volume profit analysis, Break even Charts. Contribution margin, Incremental Analysis, differential analysis, Cost Analysis for decision making ( make or buy, shut down or continue, Expend or Contract, Pricing decision in special circumstances, Product Decisions, Absorption Vs. Marginal Costing. 

Unit-2: Cost  Analysis Variance Analysis (Mental, Labour, Overhead and Sales, Reporting of variance, cost benefit Analysis, Value Analysis, Cost Control and Cost Reduction, Control over wastage, scarp, spoilages and defective. 

Unit-3: Cost Behaviours Analysis : Flexible Budgeting, Responsibility Accounting, Uniform costing and inter farm comparison, Internal profit Measurement and Inter Company Transfer. 

Unit-4: Management Control : Importance, Information for Planning  and Control, Control Process Reporting to Management, Budgetary Control, Zero Base Budgeting, Special Financial Control. 

Unit-5: Cost Audit : Nature, Scope, Functions, Provisions of Companies Act. Cost Audit Rules procedures, Cost Audit Reports, Management Audit : Management Audit vis a vis Financial audit and Cost Audit, Audit of various operations and Management. 

Books Recommended : 

1. Cost Accounting –  N.K. Prasad ( Books Syndicate)
2. Advanced Cost Accounting – Jain and Narang ( Kalyani)
3. Advanced Cost Accounting – Nigam and Narang (S.Chand and Sons)
4. Cost Analysis and Control – Nigam and Sharma ( Himalaya Pub.)
5. Cost Accounting – Startling Law ( Taraporewalla and Sons)
6. Management Accounting – Hingorani, Ramanathan and Grewal ( Sultan Chand)
7. Management Accounting Principles – Anthrony (Taraporewalla)
8. The Management Audit – T.B. Rose ( Standard, Gre and Co. Ltd. )
9. Cost Audit and Management- N.P. Agrawal ( Ramesh Books)
10. Law on Cost Audit- N. Banerjee, International  Law Books.

 

PAPER-IV

MARKETING MANAGEMENT 

Unit-1: Basic Marketing: Marketing, Scope and Functions, Evolution of the Concept, Marketing in the  Economic Development, Marketing Management Process, Marketing-Mix, Marketing Strategies, Legal & Ethics aspects of Marketing. 

Unit-2: Marketing Planning and Marketing Management Process, Marketing Mix-Planning, Market segmentation, Sales forecasting, Marketing Organisations. Marketing Research and Marketing Information System Consumer Behaviour : Developments of Consumer Behaviour, essentials and Indian Consumer Environment. 

Unit-3: Product Planning and Development- developing, Testing and Launching New Products, Product  life cycle, Product line, product mix and strategies, Branding, Labelling, Packing and other product features, Managing services, Pricing, Pricing strategies and practices in India. 

Unit-4: Sales and Distribution Strategies- Channels of distribution, Wholesalers, Retailers, Physical Distribution system. Promotion, promotional-mix and strategies. Managing personal selling, Management of Advertisement, Publicity, Sales promotion and public Relations programmes. 

Unit-5: Marketing of Services : Concepts , Basic Issue, Strategies Indian Marketing environment-Rural Marketing Co-operative Marketing, Regulated Marketing. 

Books Recommended : 

1. Modern Marketing Management- Davar ( Progressive Corp.)
2. Marketing Management- S.A. Shedekar ( Himalaya Pub.)
3. Essentials of Modern Marketing – M. Banerjee ( Kalyani)
4. Marketing Management- Kotlar Philip ( Prentice Hall)
5. Fundamentals of Marketing Station ( Mc Graw Hill)
6. Basic Marketing- Candiff and Still ( Prentice Hall of India)
7. Marketing Hary E. Hanson (Taraporewalla and Sons)
8. Principles of Marketing- Busrik Richard H ( Holt, Rinchart and Winston Inc. New York)
9. Introduction to Sales Management – Tesdal Harry, Mc. Graw Hill

PAPER-V

CORPORATE ACCOUNTING AND REPORTING 

Unit-1: Conceptual Framework of Accounting : Accounting as an information system, Users and their information needs, Concepts and conventions, Elements of financial statements : Recognition and Measurement Qualitative Characteristics of financial Statement, Accounting Standards : Historical Developments, Needs International Accounting Standards, Accounting Standards in India : Objectives, Process of Standard setting. 

Unit-2: Statutory Financial Statements: Preparation of Company Final Accounts Managerial remuneration, Disposal of Company profits. Accounting Reports. Accountants Report in prospectus. Half yearly Financial  Report of listed Companies. 

Unit-3: Funds Flow Statement : Meaning and importance. Elements of F/F Statement, Uses, Funds flow Reporting, Cash flow Statement. Meaning and importance, Elements of C/F statement, Uses, Cash Flow Reporting, Accounting Standard for Cash Flow Statement.  

Unit-4: Financial Statement Analysis : Need, Process, Tools, Cross sectional Techniques, Time sense Analysis, financial Ratio Analysis and Interpretation, Trends of Financial Ratios, Predictability of Insolvency on the aspects of financial Ratios, Financial Ratios for Budgeting, Limitations of Financial Ratios. 

Unit-5: Corporate Social Reporting : Social Income Statement, Social Balance Sheet, Value Added Statement, Importance, Preparation, Interpretation of VA, Limitations, Corporate Disclosures, Modern Trends in Published Accounts. 

Books Recommended : 

1. Accounting : The Basis for Business Decision – Meos & Moegs. ( Mc Hraw Hill)
2. Accounting for Management ; Text and Cases – Bhatacharya & Groden ( Vani)
3. Accounting : Theory and Practice – Juneja, Saxena & Ch-awal ( Kalyani)
4. Financial Accounting : Advanced – Agrawal ( Pitambar)
5. Managers Guide to Finance & Accounting – Prasanna Chandra ( Tata Mc. Graw Hill)

 

PAPER-VI

STRATEGIC MANAGEMENT AND ORGANISATION BEHAVIOUR 

Unit-1: Concept of Corporate Strategy : Organisational purpose mission, objectives and goals, kinds of strategy, Strategic management process, Mc. Kinsey 7-5 – framework Corporate planning. Benefits, Approaches, pre-requisites and limited factors, Corporate Social responsibility. 

Unit-2: Environmental Analysis : Need and importance of environmental analysis. The Environment- constituents and impacts. Approaches and techniques of Environmental scaling. Assessing the impact of opportunities and threats.

Competitive Analysis : Competition – Some theoretical construct, Need and importance of competitive analysis, competitor’s strategy. Performance strength, weaknesses and reactions. The routes to competitive advantage.

Internal Corporate Analysis : Criteria  for determining strengths and weaknesses, Identification and Measurement of strengths and weakness, Alternative format of strength and weakness Analysis. 

Unit-3: Developing of Strategic alternatives : Strategic decision framework. Strategic alternative generation, stability  strategy, Growth or expansion strategy – Experience curve effect, External growth strategy- Mergers and Acquisition. Diversification strategy – Horizontal, concentric conglomerate and vertical diversification, Backward and forward integration. Retrenchment strategy and Turn-around strategy. 

Unit-4: Choice and implementation of Strategy : Factors influencing strategic choice, External constraints, intra-organisational forces,  

Unit-5: Cost Audit : Nature, Scope, Functions, Provisions of Companies Act. Cost Audit Rules procedures, Cost Audit Reports, Management Audit : Management Audit vis a vis Financial audit and Cost Audit, Audit of various operations and Management. 

Books Recommended : 

1. Cost Accounting –  N.K. Prasad ( Books Syndicate)
2. Advanced Cost Accounting – Jain and Narang ( Kalyani)
3. Advanced Cost Accounting – Nigam and Narang (S.Chand and Sons)
4. Cost Analysis and Control – Nigam and Sharma ( Himalaya Pub.)
5. Cost Accounting – Startling Law ( Taraporewalla and Sons)
6. Management Accounting – Hingorani, Ramanathan and Grewal ( Sultan Chand)
7. Management Accounting Principles – Anthrony (Taraporewalla)
8. The Management Audit – T.B. Rose ( Standard, Gre and Co. Ltd. )
9. Cost Audit and Management- N.P. Agrawal ( Ramesh Books)
10. Law on Cost Audit- N. Banerjee, International  Law Books.

 

PAPER-VII

MANAGERIAL ECONOMICS

Unit-1: Introduction, Managerial Economics- Scope and Methodology, Relationship with economic theory, Managerial Economics and Economic Methodology. The nature of the firm, the- for the firm, the objective of the firm, Constrained decision making. The concept of Economic Profit, profit in a market system, policies on profit maximization, Economic models. The nature of stochastic models and their use in economic analysis. Relation of Managerial  Economics with their other areas of knowledge.

Unit-2 :Demand Theory ad Analysis : In reduction Demand schedule and the demand curve. The Demand Function and the determinants of market Demand. Price elasticity of Demand, determinants of price elasticity, Price elasticity & decision making, Income Elasticity, Gross ……….. Business and Economic forecasting – Significance of forecasting, method of forecasting- Significance of forecasting, method of forecasting opinion, surveys, market experimentation, Trend projection leading indicators and End use method.

Unit-3 :Production and Cost : Theory of production, production Function – One variable input production function and production function with two variable inputs, Cobb-Douglas production, Function and its application. The theory of cost : Cost concepts, meaning and measurement of Cost, Cost Function : Short run cost Function and Long-run cost Function.

Unit-4 :Pricing and capital Budgeting: Price and output determination : Market structure and competitive and oligopoly, Capital Budgeting: The capital Budgeting Process- Demand for capital, Supply of capital, capital rationing, Estimating cost flow, evaluating investment projects capital, investment projects : payback, Accounting Rate of Return (ARR)  Discounted Cast Flow (DCF) Technique : New Present value (NPV) and Internal Rate of Return (IRR).

Unit-5 :Economic Environment : The Macro-Economic scenario in India, Problems in Economic Growth-Plan efforts – Mixed Economy and its relevance, role of the State, Regulatory, Promotive and participative role Receipt changes in the policy, policy frame-work, Monetary policy, Fiscal policy and industrial policy. The Economics, Reforms since 1991, structural changes, deregulation, privatization and globalization. New trade policy and market orientation of Trade, GATT and WTO, Efficacy of reforms. The need to reform the Reforms.
 

Books Recommended:

1. Managerial Economics- N.C. Peterson & W.C. Lewis ( Prentice Hall of India)
2. Economic analysis for Management Decision – J. Watter Elliot ( Richard D. Irwin, New York)
3. Economic Theory and Operation Analysis – W.J. Bewmmel (Prentice Hall of India)
4. Managerial Economics – Joel Dean ( Prentice Hall of India)
5. Managerial Economics analysis, Problems and Cases – P.L. Mehta ( S. Chand & Sons)
6. Business and Managerial Economics- Sampat Mukherjee ( New Central Book Agency)
7. Principles of Macro Economics – C. Rangarajan & Dholoka ( Tata Mc Graw Hill)
8. Managerial Economics – G.S. Gupta ( Tata Mc. Graw Hill)
9. Indian Economy – Alok Ghosh ( S. Chand & Co.)
10. Macro Economics – Theory and Policy – Michael Edgamend ( Prentice Hall of India)

 

PAPER-VIII

GROUP-C :  MARKETING

Unit-1: Marketing Research : Meaning, Importance, Basic Issues scope. Applications, Research, design, data collection, sampling, qustionaire design and Administration.

Unit-2 :Data Processing, Analysis, Interpretation – Applications.

Unit-3 :Consumer Behaviour : Meaning, Nature scope and application, Consumer Behaviour and life style marketing, Buying Behaviour in Organization.

Unit-4 :Influence on consumer Behaviour : Individual Influence, Perceptions, Motivations Involvement, Learning, Personality Attitude Self concept . Group influences – Reference Groups Family life cycle , culture and sub-culture, social forces.

Unit-5 :The Buying process : Problem Recognition information search, information processly Alternative Evaluation Buying decision purchase, purchase : Behaviour models. 
 

Books Recommended:

1. Marketing Research : Text and Cases – H.W. Boyd, Ralph Westfail and S.F. Stasch Homowood, Illions, Richard D. Inwin  Inc.
2. Research for Marketing Decision – Paul E. Green and Denald S. Tuff, Englewood Chffe, N.B. Prentice Hall Inc.
3. Marketing Research : Text, Applications & Case Studies – Ramany Majumdar, New Delhi, Wiley
4. Marketing Research : Information Systems & Decision Making – Bentren Schonen and K.P.Uni, New York, Wiley
5. Consumer Behaviour –Leen G. Schiffman, Prentice Hall of India
6. Consumer Behaviour – Concepts and Applications – D.L. London and A.J. Dalla Bitta, Mc. Graw Hill
7. Consumer Behaviour – W.L. Wiley
8. Consumer Behaviour : Marketing Strategy Perspective Power and Olson, Irwin series.

PAPER-IX

MARKETING OF SERVICES AND ADVERTISING MANAGEMENT

Unit-1: Marketing Services : Key concepts, Introduction to service Economy, Designing Services, Management of services, Monitoring and Measuring anality, scope and Applications of Marketing in different service organizations, service marketing, Mix Marketing Strategies.

Unit-2 :Marketing Strategy : Development in marketing Strategy in services, Marketing Research, Market analysis. The service products and their organizations, service product planning : The product life style, pricing of service, strategies, Methods of Pricing in practices..

Unit-3 :Promotion, placement and performance : Promotional objectives methods, guidelines for improving promotion, placement decisions in services methods of distribution, ……….  Development. People in services- personali and customers, process in delivering services- Operations Management.

Unit-4 :Marketing Communication and Advertising : Communication – Key concepts and components, Promotional Scene in India Planning. Managing and Evaluating promotion strategy. Managing sales promotion.

Unit-5 :Advertising Campaign Planning and Execution : Advertising Campaign Planning Strategic Considerations, Creative Considerations, Media Considerations, Managing,Client-Agency, Relations, Message Design and Development, Media selection, Planning and scheduling, Measuring Advertising effectiveness.

Books Recommended:

1. Cowel, Donald. The Marketing of Services, Dutten Worth, Heinamann, Oxford, 1993
2. Foter Media, Angela Cotlam : The Management and Marketing of Services, Buttu Worth. Meinman Oxford.
3. Neil Margin, Professional Services Marketing – Buttawaorth, Hainaman, Oxford
4. Author Median, Marketing Financial Srvices Macmillan, London.
5. Chustopher H. Lovelock services Marketing-Text Cases and readings, Prentice Hall, Ince, New Dersey, 1984.
6. Gronros, Chaistion, Strategic Management and Marketing in the Service Sector, Marketing sources, institute, Cambridge, 1983
7. Marketing Communication Process – Mc Graw Hill
8. W.N. Weilbockers, Advertising Mcmillan Publishing.

PAPER-X

PRODUCT & SALES MANAGEMENT

Unit-1: Managing Products and Services : Core Concepts of Products and Services, Features, Classifications, The Product Management Process, Planning and Organizing New Product Development.

Unit-2 :New Product Management : Diffusion of Innovations, Strategic to New Product Development Economics Analysis, Test Marketing and Launching.

Unit-3 :Strategic Branding and Packaging : Meaning, Relevance, Scope, Branding Strategies and Brand Positioning, Packaging Decisions.

Unit-4 :Sales and Distribution Strategy : Meaning, Conceptual and Distribution, Distribution Strategy, Personal selling and sales Forces, Selling Skills, Interpersonal Skills, Negotiation skills and communication skills.

Unit-5 :Management of Sales Force and Sales Efforts : Sales Job Analysius, Recruitment, Selection, Training, Motivating , Compensating and Controlling Sales, Forces Analysis, Performance Appraisal and Follow-up, Marketing Organisations and Sales Organisations.

Books Recommended:

1. Koffer, Phillip (1986)- Marketing Management : Chapters 11 & 12) Prentice Hall of India Ltd. New Delhi.
2. Carolozo, R. (1982)- Product Policy : Cases and concepts, reading, Mass, Addision Westey.
3. Yoram, J.W., Product Policy- Concepts, Methods and Strategy.
4. Urban, G.L. and Hausker, J.K. Design and Marketing of New Products ( NJ. Prentice Hall, 1980)
5. Masearenhas, S.J.B.A. New Product Development its Marketing Research and Management Calcutta Oxford and IBH Publishing Co. (P) Ltd. 1987)
6. Midgley, D.F. Innovations and New Product Marketing ( London Croom Helm, 1977)
7. Richard Still, E.W. Chundit, NAP Govern Sales Management Decisions Strategies and Cases, Prentice Hall of India, New Delhi, 1988.
8. William, J. Stanton and R.H. Buskirkk, Management of Sales Force, Lewin Home Wood Illionis, 1987.
9. Sugen, M. Hohnson, David Kurtz and Elurand Scheuberg, Sales Management, Mc. Graw Hill 1985
10. Louses, F. Stem and Adel, El. Ansar, Marketing Channels, Prentice Hall International, 1998.

GROUP-D :  HUMAN RESOURCE PLANNING

Unit-1: Concept and Need of Human Resources Planning, Strategic Planning for HR, Dimensions of Human Resource Planning, Approaches, Processes to HRP- Social Demand Approach, Rate of Return Approach & Manpower requirement approach.

Unit-2 :Methods and Techniques of demand and supply, Forecasting of Manpower Requirements, Human Resource Planning.

Unit-3 :Manpower Information System : Types of Information for Manpower Planning, Procedure for Collection of Data, Manpower Reporting System, Human Resource Accounting. Concepts and Objectives of Career Planning. Career Planning  and Human Resource Planning, Career Planning Vs Succession Planning Process of Career Planning.

Unit-4 :Statting the Organization and its Work Job Design, Nature of Job Design, Job Enlargement, Job Enrichment, Job Characteristics and Job Design, Quality of Work Life, Quality Circle, Japanese Management and Theory Z, Job analysis- Job Description Job Specification, Job Evaluation.

Unit-5 :Appraisal of Human Resource : Uses of appraisal, Placement, Informal Vs Systematic Appraisal, Timing of Appraisal, Peer rating, Rating Methods, Compensation, Types of Compensation, Compensation consideration, Executive Compensation Components.

Books Recommended:

1. Personnel Human Resource Management – Robert, L. Mathis & John, H. Jackson.
2. Manpower Planning – Bartholomew, D.J.
3. Managerial Development and Appraisal – S.K. Chakraborty
4. The Personnel Function in a Changing environment – T.P. Lyons
5. Performance Appraisal – Readings, Case Studies & A. Survey- Botar Matahi
6. Organization Behaviour and Industrial Psychology- Wexiecy Kenneth, N & Gray A. Yoxi.

PAPER-IX

HUMAN RESOURCE DEVELOPMENT & OD

Unit-1: Human Resource Management – Nature, Scope, Concepts & Significance of HRM, HRM & Personal Management, Growth & Development of HRM in India.

Unit-2 :Organizational Development- Its Need & Objectives in Organization. Techniques of OD- Job rotation, Under Study Method, Incident, Method Role Playing, Assessment of OD Management Development- Its Nature & Characteristics..

Unit-3 :Recruitment and Selection : Their Policy Issues and  Methods, Recruiting Process, Evaluation of Recruiting Activities, Systems of Recruiting Sources, Nature of Selection, Selection Testing, Selection, Necessary Training- Its Relevance, Objectives and Methods, Training Responsibilities, Evaluation of Training, Detraining.

Unit-4 :Wage and Salary Administration- Principles of Wages and Salary Administration, Job Analysis, Job Evaluation , Performance Appraisal- Its Importance, Objectives and Methods with their merits and demerits. Special Appraisal Systems- BARS and MBO. The Effective Appraisal System.

Unit-5 :Human Resource Development- Concepts, Objectives, Mechanism, HRD climate, Elements and Measurement of HRD Climate, Motivational aspect of HRD, Relevance of HRD in Present Indian Context. 

Books Recommended:

1. HRD- Udai Barik
2. Performance Appraisal in Public Enterprises – V. Lakshmipatty
3. Management of Human Resources – Pigors, Oail & Myers
4. Management of HR- Lallan Prasan & A.M. Banerjee
5. Personal Management in IR- Dale Yoder & D. Padul Staudar
6. Personal Management & HR – W.B. Werther & Keith Davis
7. The Art of Managing Human Resource- Schein, E.H.
8. Developing Human Resources – Nadler, Leonard.

PAPER-X

INDUSTRIAL RELATIONS

Unit-1: Industrial Relation : Definition, Nature, System, Concepts and Values of Industrial Relation, Development of Industrial Relation in India, role of State in Industrial Relation.

Unit-2 :Concept, Functions and Structure of Trade Unions : Trade Union Movement in India – Its Growth, Structure, Theories of Trade Unions- Gandhian, Karlmax, Frank, Selig’s Robbert.

Unit-3 :Industrial Disputes- Forms, Types and Cases, Strikes, Lockouts, Role of Trade Union in industrial Disputes, Settlement of Industrial Disputes.

Unit-4 :Collective Bargaining – Approaches, conditions, Limitations and its effectiveness in Indian conditions. Workers Participation in Management – Philosophy, Rationale, forms, Workers participation in Management- its present and future prospects in Indian condition.

Unit-5 :Indian Factory Act 1948, Industrial Disputes Act- 1947, Minimum Wage Act-1948, Payment of Bonus Act-1945, International Labour Organisations – Objectives and Functions.

Books Recommended:

1. Industrial Relations & Labour Legislation- Sinha & sinha
2. Dynamics of IR- C.B. Mamaria
3. Industrial Relations – K.K. Ahuja
4. Principles of Personnel Management- E.B. Flippo
5. Trade Unions in India-Growth & Recognition – P.P. Arya
6. Industrial Relation in India – K.P. Chakraborty
7. Personnel Management & IR – Lallan Prasad

GROUP-E

ENTERPRENEURSHIP & SMALL INDUSTRIES MANAGEMENT

PAPER-VIII

ENTERPRENEURSHIP DEVELOPMENT

Unit-1: The Entrepreneur- Definition- Scope and importance- its relevance in different economic system, Capitalist Society, Centrally planned economy and mixed economy.

Emergence of entrepreneurial class, Theories of entrepreneurship : Socioeconomic environment and the entrepreneur. Characteristics of entrepreneur-Risk taking, decision making and Business Planning.

Unit-2 :Promotion of Venture : Opportunity analysis- External environmental forces- Economic, social, Technological and Competitive Factors. Preparation of project report and feasibility studies. Legal requirements for establishment of a new unit and raising of funds.

Unit-3 :Entrepreneurial Behaviour : Innovation and entrepreneurship, Entrepreneurial behavior and psycho-theories, Social responsibility, Self-development of the entrepreneur, Self  evaluation of the individual and institutions, different stages of enterprise and entrepreneurial growth – Motivation for individual and institutional development Training needs of the entrepreneur- Evaluation of the organization structures- Management Process.

Unit-4 :Entrepreneurial Development Programme : EUPs- Their role, relevance and achievement Professional entrepreneurship and professional managers- Their role in Managing the enterprise- Posen in the Indian Management Scene- agencies promoting Entrepreneurial  development- role of conciseness, subsidies Incentives and Technical assistance.

Unit-5 :Enterpreneurship and Industrial Development- Planning growth of Industrial activities through industrial policy of the Government : Role of industrial estates, Role of Central and State level promotional and Financial institution, Role of Development Banks. Enterpreneurial Profiles – Recent trends.

Books Recommended:

1. R.A.S. Sharma- entrepreneurial Change in Indian Industry ( Sterlin)
2. K.L. Sharma- Enterpreneurial Performance ( Abhinav)
3. V. Hiranyappa- Enterprise & Economics (SKP)
4. Holt- Enterpreneurship : New Venture Creation (PHI)
5. Prasanna Chandra – Projects (TMH)

PAPER-IX

MANAGEMENT OF SMALL ENTERPRISE

Unit-1: Concept of Industry : Larger Vs. Small Firms, Economics of small units: Importance of small industry in socio-economic development, Government Policy regarding small units.

Unit-2 :Production Management : Production Management and quality control of practices in small industries, production programme, technology, plant layout, capacity planning production and stock control of ordering systems.

Basic issues in material management of small units.

Unit-3 :Marketing Management- Pricing Policy, Distribution channels, sales production and Management, Advertising Financial Management, Management of fixed assets and current assets..

Unit-4 :Cost Reduction and Cost Control, Finance Training of Managers, payment of wages, Incentive schemes, Office management and organization, Office location and layout.

Unit-5 :Special issues, Industrial sickness, Technological up gradation, Reservations and Concession management problems of SSIs, causes and remedies of industrial sickness, Rehabitation, Export market and SSIs, Backward Area Development and SSIs, Employment Generation and SSIs, Handicraft and cottage industries, problems and prospects.

Books Recommended:

1. Pickle & Roycel Abrahamson – Small Industry Management ( John Willey)
2. J. Bosewell- The Rise & Fall of Small Firms ( Allen)
3. Vasant Desai – Management of Small Enterprises ( Himalaya)
4. Barrow – The Essence of Small Business (PHI)
5. Adam & Ebert- Production & Operations Management (PHI)
6. Kotler- Marketing Management (PHI)
7. R.K. Vepa- Small Scale Industries
8. Sashibala- Management of Small Scale Industries
9. M.U. Deshpande- Management of SSI

 

PAPER-X

REGULATORY ENVIRONMENT

Unit-1: Business environment, Economic Environment, Financial Environment, Economic Development & Regulatory Role of Government, Economic Reforms.

Unit-2 :IDR Act, MRTO Act. FEMA, Indian Patent Law, Trade & Manchandies Marks Act, Shops & Establishment Act. ESI, Factory Act EPF Act.

Unit-3 :Sales Tax Act, Central Excise, Population Control Act, Indian Stamp Act.

Unit-4 :Important Provisions of Companies Act, Regarding incorporation, Management and Winding up

Unit-5 :Govt. Policy on Foreign Investment GATT/ WTO and Trade Liberalization, Regulation & Promotion Foreign Trade.

Books Recommended:

1. Frances Cherunilam- Business Environment (Himalaya)
2. P.G. Gadgil & P.L. Gadgil- Industrial Economy of India ( Eurasian)
3. D. Amarchand – Govt. and Business (TMBH)
4. Gard Chand & Gupta- Company Law ( Kalyani)