BBA Syllabus Distnace Education - Business Value and Ethics

MDU BBA Syllabus Distnace Education

 

BUSINESS VALUE AND ETHICS

Unit-I

Meaning and Nature of Values; Values in context of Business; Mission Statament and Role of Corporate Values in shaping it; influence of Individual Values on Morality of Managers; Indian Values and Changing Value systems of India.

Unit-II

Ethics; Evolution of Ethics and their relation to values, norms, morals. Nature of Ethics and Relevance to Business; Virtue theory; Utilitariansm and its Applications to Business; Rights; Justice; Profit Maximization vis-à-vis Ethics.

Unit-III

Contemporary Issues: Workplace Spirituality; Indian Ethos for Business; Vedanta and Managers. Corporate Social Responsibility: Public Policy of a Corporation and its role in a market society; the nature of an ethical corporation; concept of Total Ethical Management.

Unit-IV

Ethical Responsibilities of Business towards customers; Ethical Issues in Marketing; Issues relating to Product Safety, Product Quality, Pricing and Promotion. Ethical Responsibility of Business towards employees; wistleblowing; the changing workplace; employees discrimination; harassment of female workforce; rights and obligations of employees and employers.

SUGGESTED READINGS:

1.            Buchholz and Rossthal, Business Ethics, Prentice Hall

2.            David Stewart, Business Ethics, McGraw Hill

3.            Stoner, Freeman, Gilbert, Management

4.            Corporate Governance and Business Ethics – AIMA; Excel Books

5.            S.A. Sherletar, Ethics in Management, Himalaya Publishers