Utkal University M.Com Syllabus - Distance Education Mode
M.COM.
EXAMINATION
(Part-I
& Part-II)
Total Marks :
Papers:
- Operations
Research and Business Statistics
- Business
Finance
- Cost
Analysis and Management Control
- Marketing
Management
- Corporate
Accounting and Reporting
PART-II
- Strategic
Management & Organisational Behaviour
- Management
Economics
- Advanced
Financial Management
- Merchant
Banking & Financial Services
PART-I
PAPER-I
OPERATIONS
RESEARCH AND BUSINESS STATISTICS
Unit-1: Statistical Forecasting:
Interpolation & Extrapolation, Partial and Multiple corporation, Multiple
Regression Seasonal Forecasting in Time Series Data, Statistical Quality
control.
Unit-2: Theoretical Distribution
and Estimation : Binomial distribution, Person Distribution, Normal
Distribution, Sampling Distribution, Standard Error, Basic Concepts of
Estimates, Calculation of Interval Estimate, Deforming Sample Size in
Estimation.
Unit-3: Testing the Hypothesis
:Procedure of Testing Hypothesis, Errors in Testing, One-tail and two tail
Tests, Test of Significance for Attributes, Large Sample Test, Small Sample
Test- Y Test, F Test, Z Test, Chi Square Test and Analysis of Variance.
Unit-4: Linear Programming :
Introduction, Graphic method to Solve Linear Programming Problem (L.P.P.). The
Simple Method to solve Maximisation and Minimisation (L.P.P.), Building Linear
Programme Models, Dual and Sensitivity analysis in linear programming, Linear
Programming, Application Specially structures Linear Programmes :
Transportation and Extension of Linear Programming : Inter Programming and Goa
Programming.
Unit-5: Networks : PERT & CPM,
Network Scheduling with resource limitations, The Maximal flow problem, The
minimal spanning tree problem. The shortest route problem. Simulation,
Introduction. A hand-computed simultation, Markov analysis, Introduction to
brand Switching analysis. A mattress algebra Primer, Prediction of marketing
strategy.
Books Recommended:
- Introduction
to Operation Research – B.E. Gilld ( Tata Mc. Graw Hill)
- Introductions
Research Techniques for Management-Herbert, M.& Writ
- Introduction
to Operations Research- Hiller, F.S. Deberman G.J.( San
Francisco Holcencay India)
- A
Management Guide in PERT/CPM-Weist, J.D. and Levy, F.K. (Prentice Hall of
India)
- Statistical
Methods- S.P. Gupta ( Sultan Chand)
- Fundamentals
of Statistics – D.N. Elhance ( Kitab Mahal)
- Statistics
– D.C. Sencheti and V.K. Kapoor ( Sultan Chand)
- Fundamentals
of Statistics – S.C. Gupta ( Himalaya
Publishing)
- Practical
Statistics – Gupta and Gupta ( Himalaya
Publishing)
- Statistics
for Management – Richard Levin ( Prentice Hall)
- Modern
Elementary Statistics – John E. Precend ( Prentice Hall)
PAPER-II
BUSINESS
FINANCE
Unit-1: Introduction : Nature and
Significance of Business Finance, Concepts and Scope, Finance Functions,
Inter-relationship between finance and other functions, Business Finance and
Economic Development Source and structure of business finance. Growth and
financing pattern of corporate sector in India.
Unit-2: Strategic Financial
Planning : Concepts, objectives and types of financial plan. Steps in
financial planning, Estimating Financial Requirements-Capitalisation-Theory of
Capitalisation, under and over Capitalisation, under and over trading causes
and remedies. Financial Planning of inflationary situations.
Unit-3: Long Term Financing :
Capital market and sources of long term finance, Financing Instruments.
Ownership securities. Rights shares, Creditorship securities, Rights debentures
bonds, public deposits. Assistance from financial institutions, Inter-company
investments Marketing of securities and under writing of debate issue. Pattern
of capital issues in the new issue market in India. Stock Exchanges –
regulations for functioning trading and listing of securities, investor’s
protection.
Unit-4: Short Term Financing
–Nature and problems of short term finance secured loan and unsecured loan,
trade credit and Ban credit relation. Surplus and reserve policies, regulations
and problems of the capital financing by commercial banks in India.
Commercial paper and accounting.
Unit-5: International Finance :
Growth and significance of International Finance, International Financing
Institutions. Global Financing Instruments : ECSs and GDR flow of International
Finance to Loan Capital Market. Risk factors in International Finance.
Books Recommended :
- Corporation
Finance- S.C. Kuchhal ( Chaitanya Publishing)
- Studies
in India
Financial System – V.A. Avadhuni (Jaico Pub.)
- Indian
Financial System – M.Y. Khan ( Vikash Pub.)
- Corporation
Finance-P.V. Kulkarni ( HPH)
- Managerial
Finance – J.F. Weston and E.F. Brigham ( Dryden Press)
- Managerial
Finance – Steven, E. Botter and Houghton Boston
- Modern
Corporation Finance- K.B.H. Husband and J.C. Dockery, Inwin
- International
Finance – P.G.Apte ( Tata Mc. Graw Hill)
- Financial
Management & Policy – V.K. Bhalla, Anmol Punlication, New Delhi.
PAPER-III
COST
ANALYSIS AND MANAGEMENT CONTROL
Unit-1: Cost Analysis : Break even
Analysis, Cost-volume profit analysis, Break even Charts. Contribution margin,
Incremental Analysis, differential analysis, Cost Analysis for decision making
( make or buy, shut down or continue, Expend or Contract, Pricing decision in
special circumstances, Product Decisions, Absorption Vs. Marginal Costing.
Unit-2: Cost Analysis
Variance Analysis (Mental, Labour, Overhead and Sales, Reporting of variance,
cost benefit Analysis, Value Analysis, Cost Control and Cost Reduction, Control
over wastage, scarp, spoilages and defective.
Unit-3: Cost Behaviours Analysis :
Flexible Budgeting, Responsibility Accounting, Uniform costing and inter farm
comparison, Internal profit Measurement and Inter Company Transfer.
Unit-4: Management Control :
Importance, Information for Planning and Control, Control Process
Reporting to Management, Budgetary Control, Zero Base Budgeting, Special
Financial Control.
Unit-5: Cost Audit : Nature,
Scope, Functions, Provisions of Companies Act. Cost Audit Rules procedures,
Cost Audit Reports, Management Audit : Management Audit vis a vis Financial
audit and Cost Audit, Audit of various operations and Management.
Books Recommended :
- Cost
Accounting – N.K. Prasad ( Books Syndicate)
- Advanced
Cost Accounting – Jain and Narang ( Kalyani)
- Advanced
Cost Accounting – Nigam and Narang (S.Chand and Sons)
- Cost
Analysis and Control – Nigam and Sharma ( Himalaya
Pub.)
- Cost
Accounting – Startling Law ( Taraporewalla and Sons)
- Management
Accounting – Hingorani, Ramanathan and Grewal ( Sultan Chand)
- Management
Accounting Principles – Anthrony (Taraporewalla)
- The
Management Audit – T.B. Rose ( Standard, Gre and Co. Ltd. )
- Cost
Audit and Management- N.P. Agrawal ( Ramesh Books)
- Law
on Cost Audit- N. Banerjee, International Law Books.
PAPER-IV
MARKETING
MANAGEMENT
Unit-1: Basic Marketing:
Marketing, Scope and Functions, Evolution of the Concept, Marketing in
the Economic Development, Marketing Management Process, Marketing-Mix,
Marketing Strategies, Legal & Ethics aspects of Marketing.
Unit-2: Marketing Planning and
Marketing Management Process, Marketing Mix-Planning, Market segmentation,
Sales forecasting, Marketing Organisations. Marketing Research and Marketing
Information System Consumer Behaviour : Developments of Consumer Behaviour,
essentials and Indian Consumer Environment.
Unit-3: Product Planning and
Development- developing, Testing and Launching New Products, Product life
cycle, Product line, product mix and strategies, Branding, Labelling, Packing
and other product features, Managing services, Pricing, Pricing strategies and
practices in India.
Unit-4: Sales and Distribution
Strategies- Channels of distribution, Wholesalers, Retailers, Physical
Distribution system. Promotion, promotional-mix and strategies. Managing
personal selling, Management of Advertisement, Publicity, Sales promotion and
public Relations programmes.
Unit-5: Marketing of Services :
Concepts , Basic Issue, Strategies Indian Marketing environment-Rural Marketing
Co-operative Marketing, Regulated Marketing.
Books Recommended :
- Modern
Marketing Management- Davar ( Progressive Corp.)
- Marketing
Management- S.A. Shedekar ( Himalaya
Pub.)
- Essentials
of Modern Marketing – M. Banerjee ( Kalyani)
- Marketing
Management- Kotlar Philip ( Prentice Hall)
- Fundamentals
of Marketing Station ( Mc Graw Hill)
- Basic
Marketing- Candiff and Still ( Prentice Hall of India)
- Marketing
Hary E. Hanson (Taraporewalla and Sons)
- Principles
of Marketing- Busrik Richard H ( Holt, Rinchart and Winston Inc. New York)
- Introduction
to Sales Management – Tesdal Harry, Mc. Graw Hill
PAPER-V
CORPORATE
ACCOUNTING AND REPORTING
Unit-1: Conceptual Framework of
Accounting : Accounting as an information system, Users and their information
needs, Concepts and conventions, Elements of financial statements : Recognition
and Measurement Qualitative Characteristics of financial Statement, Accounting
Standards : Historical Developments, Needs International Accounting Standards,
Accounting Standards in India
: Objectives, Process of Standard setting.
Unit-2: Statutory Financial
Statements: Preparation of Company Final Accounts Managerial remuneration,
Disposal of Company profits. Accounting Reports. Accountants Report in
prospectus. Half yearly Financial Report of listed Companies.
Unit-3: Funds Flow Statement :
Meaning and importance. Elements of F/F Statement, Uses, Funds flow Reporting,
Cash flow Statement. Meaning and importance, Elements of C/F statement, Uses,
Cash Flow Reporting, Accounting Standard for Cash Flow Statement.
Unit-4: Financial Statement
Analysis : Need, Process, Tools, Cross sectional Techniques, Time sense
Analysis, financial Ratio Analysis and Interpretation, Trends of Financial
Ratios, Predictability of Insolvency on the aspects of financial Ratios,
Financial Ratios for Budgeting, Limitations of Financial Ratios.
Unit-5: Corporate Social Reporting
: Social Income Statement, Social Balance Sheet, Value Added Statement,
Importance, Preparation, Interpretation of VA, Limitations, Corporate
Disclosures, Modern Trends in Published Accounts.
Books Recommended :
- Accounting
: The Basis for Business Decision – Meos & Moegs. ( Mc Hraw Hill)
- Accounting
for Management ; Text and Cases – Bhatacharya & Groden ( Vani)
- Accounting
: Theory and Practice – Juneja, Saxena & Ch-awal ( Kalyani)
- Financial
Accounting : Advanced – Agrawal ( Pitambar)
- Managers
Guide to Finance & Accounting – Prasanna Chandra ( Tata Mc. Graw Hill)
PAPER-VI
STRATEGIC
MANAGEMENT AND ORGANISATION BEHAVIOUR
Unit-1: Concept of Corporate
Strategy : Organisational purpose mission, objectives and goals, kinds of
strategy, Strategic management process, Mc. Kinsey 7-5 – framework Corporate
planning. Benefits, Approaches, pre-requisites and limited factors, Corporate
Social responsibility.
Unit-2: Environmental Analysis :
Need and importance of environmental analysis. The Environment- constituents
and impacts. Approaches and techniques of Environmental scaling. Assessing the
impact of opportunities and threats.
Competitive Analysis : Competition –
Some theoretical construct, Need and importance of competitive analysis,
competitor’s strategy. Performance strength, weaknesses and reactions. The
routes to competitive advantage.
Internal Corporate Analysis :
Criteria for determining strengths and weaknesses, Identification and
Measurement of strengths and weakness, Alternative format of strength and
weakness Analysis.
Unit-3: Developing of Strategic
alternatives : Strategic decision framework. Strategic alternative generation,
stability strategy, Growth or expansion strategy – Experience curve
effect, External growth strategy- Mergers and Acquisition. Diversification
strategy – Horizontal, concentric conglomerate and vertical diversification,
Backward and forward integration. Retrenchment strategy and Turn-around strategy.
Unit-4: Choice and implementation
of Strategy : Factors influencing strategic choice, External constraints,
intra-organisational forces,
Unit-5: Cost Audit : Nature,
Scope, Functions, Provisions of Companies Act. Cost Audit Rules procedures,
Cost Audit Reports, Management Audit : Management Audit vis a vis Financial
audit and Cost Audit, Audit of various operations and Management.
Books Recommended :
- Cost
Accounting – N.K. Prasad ( Books Syndicate)
- Advanced
Cost Accounting – Jain and Narang ( Kalyani)
- Advanced
Cost Accounting – Nigam and Narang (S.Chand and Sons)
- Cost
Analysis and Control – Nigam and Sharma ( Himalaya
Pub.)
- Cost
Accounting – Startling Law ( Taraporewalla and Sons)
- Management
Accounting – Hingorani, Ramanathan and Grewal ( Sultan Chand)
- Management
Accounting Principles – Anthrony (Taraporewalla)
- The
Management Audit – T.B. Rose ( Standard, Gre and Co. Ltd. )
- Cost
Audit and Management- N.P. Agrawal ( Ramesh Books)
- Law
on Cost Audit- N. Banerjee, International Law Books.
PAPER-VII
MANAGERIAL ECONOMICS
Unit-1:
Introduction, Managerial Economics- Scope and Methodology, Relationship with
economic theory, Managerial Economics and Economic Methodology. The nature of
the firm, the- for the firm, the objective of the firm, Constrained decision
making. The concept of Economic Profit, profit in a market system, policies on
profit maximization, Economic models. The nature of stochastic models and their
use in economic analysis. Relation of Managerial Economics with their
other areas of knowledge.
Unit-2 :Demand
Theory ad Analysis : In reduction Demand schedule and the demand curve. The
Demand Function and the determinants of market Demand. Price elasticity of
Demand, determinants of price elasticity, Price elasticity & decision
making, Income Elasticity, Gross ……….. Business and Economic forecasting –
Significance of forecasting, method of forecasting- Significance of
forecasting, method of forecasting opinion, surveys, market experimentation,
Trend projection leading indicators and End use method.
Unit-3 :Production
and Cost : Theory of production, production Function – One variable input
production function and production function with two variable inputs,
Cobb-Douglas production, Function and its application. The theory of cost :
Cost concepts, meaning and measurement of Cost, Cost Function : Short run cost
Function and Long-run cost Function.
Unit-4 :Pricing
and capital Budgeting: Price and output determination : Market structure and
competitive and oligopoly, Capital Budgeting: The capital Budgeting Process-
Demand for capital, Supply of capital, capital rationing, Estimating cost flow,
evaluating investment projects capital, investment projects : payback,
Accounting Rate of Return (ARR) Discounted Cast Flow (DCF) Technique :
New Present value (NPV) and Internal Rate of Return (IRR).
Unit-5 :Economic
Environment : The Macro-Economic scenario in India, Problems in Economic
Growth-Plan efforts – Mixed Economy and its relevance, role of the State,
Regulatory, Promotive and participative role Receipt changes in the policy,
policy frame-work, Monetary policy, Fiscal policy and industrial policy. The
Economics, Reforms since 1991, structural changes, deregulation, privatization
and globalization. New trade policy and market orientation of Trade, GATT and
WTO, Efficacy of reforms. The need to reform the Reforms.
Books
Recommended:
- Managerial Economics- N.C.
Peterson & W.C. Lewis ( Prentice Hall of India)
- Economic analysis for Management
Decision – J. Watter Elliot ( Richard D. Irwin, New York)
- Economic Theory and Operation Analysis –
W.J. Bewmmel (Prentice Hall of India)
- Managerial Economics – Joel Dean (
Prentice Hall of India)
- Managerial Economics analysis, Problems
and Cases – P.L. Mehta ( S. Chand & Sons)
- Business and Managerial Economics-
Sampat Mukherjee ( New Central Book Agency)
- Principles of Macro Economics – C.
Rangarajan & Dholoka ( Tata Mc Graw Hill)
- Managerial Economics – G.S. Gupta ( Tata
Mc. Graw Hill)
- Indian Economy – Alok Ghosh ( S. Chand
& Co.)
- Macro Economics – Theory and Policy –
Michael Edgamend ( Prentice Hall of India)
PAPER-VIII
GROUP-C : MARKETING
Unit-1:
Marketing Research : Meaning, Importance, Basic Issues scope. Applications,
Research, design, data collection, sampling, qustionaire design and
Administration.
Unit-2 :Data
Processing, Analysis, Interpretation – Applications.
Unit-3 :Consumer
Behaviour : Meaning, Nature scope and application, Consumer Behaviour and life
style marketing, Buying Behaviour in Organization.
Unit-4 :Influence
on consumer Behaviour : Individual Influence, Perceptions, Motivations
Involvement, Learning, Personality Attitude Self concept . Group influences –
Reference Groups Family life cycle , culture and sub-culture, social forces.
Unit-5 :The
Buying process : Problem Recognition information search, information processly
Alternative Evaluation Buying decision purchase, purchase : Behaviour
models.
Books
Recommended:
- Marketing Research : Text and Cases –
H.W. Boyd, Ralph Westfail and S.F. Stasch Homowood, Illions, Richard D.
Inwin Inc.
- Research for Marketing Decision – Paul
E. Green and Denald S. Tuff, Englewood Chffe, N.B. Prentice Hall Inc.
- Marketing Research : Text, Applications
& Case Studies – Ramany Majumdar, New Delhi, Wiley
- Marketing Research : Information Systems
& Decision Making – Bentren Schonen and K.P.Uni, New York, Wiley
- Consumer Behaviour –Leen G. Schiffman,
Prentice Hall of India
- Consumer Behaviour – Concepts and
Applications – D.L. London and A.J. Dalla Bitta, Mc. Graw Hill
- Consumer Behaviour – W.L. Wiley
- Consumer Behaviour : Marketing Strategy
Perspective Power and Olson, Irwin series.
PAPER-IX
MARKETING OF SERVICES AND ADVERTISING
MANAGEMENT
Unit-1:
Marketing Services : Key concepts, Introduction to service Economy, Designing
Services, Management of services, Monitoring and Measuring anality, scope and
Applications of Marketing in different service organizations, service
marketing, Mix Marketing Strategies.
Unit-2 :Marketing
Strategy : Development in marketing Strategy in services, Marketing Research,
Market analysis. The service products and their organizations, service product
planning : The product life style, pricing of service, strategies, Methods of
Pricing in practices..
Unit-3 :Promotion,
placement and performance : Promotional objectives methods, guidelines for
improving promotion, placement decisions in services methods of distribution,
………. Development. People in services- personali and customers, process in
delivering services- Operations Management.
Unit-4 :Marketing
Communication and Advertising : Communication – Key concepts and components,
Promotional Scene in India Planning. Managing and Evaluating promotion
strategy. Managing sales promotion.
Unit-5 :Advertising
Campaign Planning and Execution : Advertising Campaign Planning Strategic
Considerations, Creative Considerations, Media Considerations,
Managing,Client-Agency, Relations, Message Design and Development, Media
selection, Planning and scheduling, Measuring Advertising effectiveness.
Books
Recommended:
- Cowel, Donald. The Marketing of
Services, Dutten Worth, Heinamann, Oxford, 1993
- Foter Media, Angela Cotlam : The
Management and Marketing of Services, Buttu Worth. Meinman Oxford.
- Neil Margin, Professional
Services Marketing – Buttawaorth, Hainaman, Oxford
- Author Median, Marketing
Financial Srvices Macmillan, London.
- Chustopher H. Lovelock services
Marketing-Text Cases and readings, Prentice Hall, Ince, New Dersey, 1984.
- Gronros, Chaistion, Strategic
Management and Marketing in the Service Sector, Marketing sources,
institute, Cambridge, 1983
- Marketing Communication Process –
Mc Graw Hill
- W.N. Weilbockers, Advertising
Mcmillan Publishing.
PAPER-X
PRODUCT & SALES MANAGEMENT
Unit-1:
Managing Products and Services : Core Concepts of Products and Services,
Features, Classifications, The Product Management Process, Planning and
Organizing New Product Development.
Unit-2 :New
Product Management : Diffusion of Innovations, Strategic to New Product
Development Economics Analysis, Test Marketing and Launching.
Unit-3 :Strategic
Branding and Packaging : Meaning, Relevance, Scope, Branding Strategies and
Brand Positioning, Packaging Decisions.
Unit-4 :Sales
and Distribution Strategy : Meaning, Conceptual and Distribution, Distribution
Strategy, Personal selling and sales Forces, Selling Skills, Interpersonal
Skills, Negotiation skills and communication skills.
Unit-5 :Management
of Sales Force and Sales Efforts : Sales Job Analysius, Recruitment, Selection,
Training, Motivating , Compensating and Controlling Sales, Forces Analysis,
Performance Appraisal and Follow-up, Marketing Organisations and Sales
Organisations.
Books
Recommended:
- Koffer, Phillip (1986)- Marketing
Management : Chapters 11 & 12) Prentice Hall of India Ltd. New Delhi.
- Carolozo, R. (1982)- Product Policy :
Cases and concepts, reading, Mass, Addision Westey.
- Yoram, J.W., Product Policy- Concepts,
Methods and Strategy.
- Urban, G.L. and Hausker, J.K. Design and
Marketing of New Products ( NJ. Prentice Hall, 1980)
- Masearenhas, S.J.B.A. New Product
Development its Marketing Research and Management Calcutta Oxford and IBH
Publishing Co. (P) Ltd. 1987)
- Midgley, D.F. Innovations and New
Product Marketing ( London Croom Helm, 1977)
- Richard Still, E.W. Chundit, NAP Govern
Sales Management Decisions Strategies and Cases, Prentice Hall of India,
New Delhi, 1988.
- William, J. Stanton and R.H. Buskirkk,
Management of Sales Force, Lewin Home Wood Illionis, 1987.
- Sugen, M. Hohnson, David Kurtz and
Elurand Scheuberg, Sales Management, Mc. Graw Hill 1985
- Louses, F. Stem and Adel, El. Ansar,
Marketing Channels, Prentice Hall International, 1998.
GROUP-D : HUMAN RESOURCE PLANNING
Unit-1:
Concept and Need of Human Resources Planning, Strategic Planning for HR,
Dimensions of Human Resource Planning, Approaches, Processes to HRP- Social
Demand Approach, Rate of Return Approach & Manpower requirement approach.
Unit-2 :Methods
and Techniques of demand and supply, Forecasting of Manpower Requirements,
Human Resource Planning.
Unit-3 :Manpower
Information System : Types of Information for Manpower Planning, Procedure for
Collection of Data, Manpower Reporting System, Human Resource Accounting.
Concepts and Objectives of Career Planning. Career Planning and Human
Resource Planning, Career Planning Vs Succession Planning Process of Career
Planning.
Unit-4 :Statting
the Organization and its Work Job Design, Nature of Job Design, Job
Enlargement, Job Enrichment, Job Characteristics and Job Design, Quality of
Work Life, Quality Circle, Japanese Management and Theory Z, Job analysis- Job
Description Job Specification, Job Evaluation.
Unit-5 :Appraisal
of Human Resource : Uses of appraisal, Placement, Informal Vs Systematic
Appraisal, Timing of Appraisal, Peer rating, Rating Methods, Compensation,
Types of Compensation, Compensation consideration, Executive Compensation
Components.
Books
Recommended:
- Personnel Human Resource
Management – Robert, L. Mathis & John, H. Jackson.
- Manpower Planning – Bartholomew,
D.J.
- Managerial Development and
Appraisal – S.K. Chakraborty
- The Personnel Function in a
Changing environment – T.P. Lyons
- Performance Appraisal – Readings,
Case Studies & A. Survey- Botar Matahi
- Organization Behaviour and
Industrial Psychology- Wexiecy Kenneth, N & Gray A. Yoxi.
PAPER-IX
HUMAN RESOURCE DEVELOPMENT & OD
Unit-1:
Human Resource Management – Nature, Scope, Concepts & Significance of HRM,
HRM & Personal Management, Growth & Development of HRM in India.
Unit-2 :Organizational
Development- Its Need & Objectives in Organization. Techniques of OD- Job
rotation, Under Study Method, Incident, Method Role Playing, Assessment of OD
Management Development- Its Nature & Characteristics..
Unit-3 :Recruitment
and Selection : Their Policy Issues and Methods, Recruiting Process,
Evaluation of Recruiting Activities, Systems of Recruiting Sources, Nature of
Selection, Selection Testing, Selection, Necessary Training- Its Relevance,
Objectives and Methods, Training Responsibilities, Evaluation of Training,
Detraining.
Unit-4 :Wage
and Salary Administration- Principles of Wages and Salary Administration, Job
Analysis, Job Evaluation , Performance Appraisal- Its Importance, Objectives
and Methods with their merits and demerits. Special Appraisal Systems- BARS and
MBO. The Effective Appraisal System.
Unit-5 :Human
Resource Development- Concepts, Objectives, Mechanism, HRD climate, Elements
and Measurement of HRD Climate, Motivational aspect of HRD, Relevance of HRD in
Present Indian Context.
Books
Recommended:
- HRD- Udai Barik
- Performance Appraisal in Public Enterprises
– V. Lakshmipatty
- Management of Human Resources – Pigors,
Oail & Myers
- Management of HR- Lallan Prasan &
A.M. Banerjee
- Personal Management in IR- Dale Yoder
& D. Padul Staudar
- Personal Management & HR – W.B.
Werther & Keith Davis
- The Art of Managing Human Resource-
Schein, E.H.
- Developing Human Resources – Nadler,
Leonard.
PAPER-X
INDUSTRIAL RELATIONS
Unit-1:
Industrial Relation : Definition, Nature, System, Concepts and Values of
Industrial Relation, Development of Industrial Relation in India, role of State
in Industrial Relation.
Unit-2 :Concept,
Functions and Structure of Trade Unions : Trade Union Movement in India – Its
Growth, Structure, Theories of Trade Unions- Gandhian, Karlmax, Frank, Selig’s
Robbert.
Unit-3 :Industrial
Disputes- Forms, Types and Cases, Strikes, Lockouts, Role of Trade Union in
industrial Disputes, Settlement of Industrial Disputes.
Unit-4 :Collective
Bargaining – Approaches, conditions, Limitations and its effectiveness in
Indian conditions. Workers Participation in Management – Philosophy, Rationale,
forms, Workers participation in Management- its present and future prospects in
Indian condition.
Unit-5 :Indian
Factory Act 1948, Industrial Disputes Act- 1947, Minimum Wage Act-1948, Payment
of Bonus Act-1945, International Labour Organisations – Objectives and
Functions.
Books
Recommended:
- Industrial Relations & Labour
Legislation- Sinha & sinha
- Dynamics of IR- C.B. Mamaria
- Industrial Relations – K.K. Ahuja
- Principles of Personnel
Management- E.B. Flippo
- Trade Unions in India-Growth
& Recognition – P.P. Arya
- Industrial Relation in India –
K.P. Chakraborty
- Personnel Management & IR –
Lallan Prasad
GROUP-E
ENTERPRENEURSHIP & SMALL INDUSTRIES
MANAGEMENT
PAPER-VIII
ENTERPRENEURSHIP DEVELOPMENT
Unit-1:
The Entrepreneur- Definition- Scope and importance- its relevance in different
economic system, Capitalist Society, Centrally planned economy and mixed
economy.
Emergence
of entrepreneurial class, Theories of entrepreneurship : Socioeconomic
environment and the entrepreneur. Characteristics of entrepreneur-Risk taking,
decision making and Business Planning.
Unit-2 :Promotion
of Venture : Opportunity analysis- External environmental forces- Economic,
social, Technological and Competitive Factors. Preparation of project report
and feasibility studies. Legal requirements for establishment of a new unit and
raising of funds.
Unit-3 :Entrepreneurial
Behaviour : Innovation and entrepreneurship, Entrepreneurial behavior and
psycho-theories, Social responsibility, Self-development of the entrepreneur,
Self evaluation of the individual and institutions, different stages of
enterprise and entrepreneurial growth – Motivation for individual and
institutional development Training needs of the entrepreneur- Evaluation of the
organization structures- Management Process.
Unit-4 :Entrepreneurial
Development Programme : EUPs- Their role, relevance and achievement
Professional entrepreneurship and professional managers- Their role in Managing
the enterprise- Posen in the Indian Management Scene- agencies promoting
Entrepreneurial development- role of conciseness, subsidies Incentives
and Technical assistance.
Unit-5 :Enterpreneurship
and Industrial Development- Planning growth of Industrial activities through
industrial policy of the Government : Role of industrial estates, Role of
Central and State level promotional and Financial institution, Role of
Development Banks. Enterpreneurial Profiles – Recent trends.
Books
Recommended:
- R.A.S. Sharma- entrepreneurial Change in
Indian Industry ( Sterlin)
- K.L. Sharma- Enterpreneurial Performance
( Abhinav)
- V. Hiranyappa- Enterprise &
Economics (SKP)
- Holt- Enterpreneurship : New Venture
Creation (PHI)
- Prasanna Chandra – Projects (TMH)
PAPER-IX
MANAGEMENT OF SMALL ENTERPRISE
Unit-1:
Concept of Industry : Larger Vs. Small Firms, Economics of small units:
Importance of small industry in socio-economic development, Government Policy
regarding small units.
Unit-2 :Production
Management : Production Management and quality control of practices in small
industries, production programme, technology, plant layout, capacity planning
production and stock control of ordering systems.
Basic
issues in material management of small units.
Unit-3 :Marketing
Management- Pricing Policy, Distribution channels, sales production and
Management, Advertising Financial Management, Management of fixed assets and
current assets..
Unit-4 :Cost
Reduction and Cost Control, Finance Training of Managers, payment of wages,
Incentive schemes, Office management and organization, Office location and
layout.
Unit-5 :Special
issues, Industrial sickness, Technological up gradation, Reservations and
Concession management problems of SSIs, causes and remedies of industrial
sickness, Rehabitation, Export market and SSIs, Backward Area Development and
SSIs, Employment Generation and SSIs, Handicraft and cottage industries,
problems and prospects.
Books
Recommended:
- Pickle & Roycel Abrahamson –
Small Industry Management ( John Willey)
- J. Bosewell- The Rise & Fall
of Small Firms ( Allen)
- Vasant Desai – Management of
Small Enterprises ( Himalaya)
- Barrow – The Essence of Small
Business (PHI)
- Adam & Ebert- Production
& Operations Management (PHI)
- Kotler- Marketing Management
(PHI)
- R.K. Vepa- Small Scale Industries
- Sashibala- Management of Small
Scale Industries
- M.U. Deshpande- Management of SSI
PAPER-X
REGULATORY ENVIRONMENT
Unit-1:
Business environment, Economic Environment, Financial Environment, Economic
Development & Regulatory Role of Government, Economic Reforms.
Unit-2 :IDR
Act, MRTO Act. FEMA, Indian Patent Law, Trade & Manchandies Marks Act,
Shops & Establishment Act. ESI, Factory Act EPF Act.
Unit-3 :Sales
Tax Act, Central Excise, Population Control Act, Indian Stamp Act.
Unit-4 :Important
Provisions of Companies Act, Regarding incorporation, Management and Winding up
Unit-5 :Govt.
Policy on Foreign Investment GATT/ WTO and Trade Liberalization, Regulation
& Promotion Foreign Trade.
Books
Recommended:
- Frances Cherunilam- Business
Environment (Himalaya)
- P.G. Gadgil & P.L. Gadgil-
Industrial Economy of India
( Eurasian)
- D. Amarchand – Govt. and Business
(TMBH)
- Gard Chand & Gupta- Company
Law ( Kalyani)
