Education mode MBA – Regulation, Scheme and Syllabus- under Credit Semester System in affiliated colleges of Calicul University
Detailed Syllabus Master of business administration MBA Calicut University
MBA 1.1: BUSINESS LAWS
60 Hours 4 Credits
Module I
Law of contract—Indian Contract Act 1872-essentials of a valid contract-offer, acceptance,
competence, consent, consideration, legality of objects-performance of contract—breach of
contract and remedies—quasi contract.
Module II
Special contracts—bailment- agency-Contract of sale and hire purchase- Sale
property in goods-delivery-rights of an unpaid seller—auction sale.
Module III
Indian Partnership Act 1932—definition –formation-registration-partnership deed, minor in
partnership-rights, duties and liabilities of partners—dissolution.
Consumer Protection Act 1986—Meaning of consumer- rights of consumer-complaints
grounds, time-unfair and restrictive trade practices—consumer grievance redressal
machinery, district, state, and national level, jurisdiction.
Module IV
Indian Companies Act 1956—Nature and types of companies-incorporation, commencement
of business-documents associated with formation-issue and allotment of sharesdematerialization
of shares-transfer and transmission of shares—management and directors—
meetings and resolutions—postal ballot- buy back of shares-prevention of oppression of
mismanagement—merger and acquisitions.
Module V
Negotiable Instrument Act—Types and characteristics of negotiable instruments- Promissory
notes, bills of exchange, cheques—parties- holder and holder in due course negotiation—
crossing, endorsement, dishonor and discharge-banker and customer.
Right to information Act 2005—salient features-information-request-fee—response social
Issues One compulsory case.
References:
1. Gulshan: Business law
2. M.c.Shukla: Mercantile Laws
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MASTER OF BUSINESS ADMINISTRATION
MBA 1. 2 MANAGEMENT THEORY AND BUSINESS ETHICS
Time: 60 hours 4 Credits
Course objectives:
To understand the process of business management and its functions, and
To familiarize the students with current management practices. .
* To understand the importance of ethics in business, and to acquire knowledge and capability to
develop ethical practices for effective
management.
Module I
Nature and scope of Management; evolution of management- Schools of management thought;
F.W.Taylor and Henry Fayol; principles of management; management as a science and an art;
management process.
Module II
Functions of management- planning: planning premises; types of plan; planning process; organizing:
span of control and organizational structure, line and staff functions and conflicts; centralization and
decentralization; delegation; staffing: manpower planning, recruitment, selection and placemen;
induction training; directing: principles of direction; coordinating, and controlling.
Module III
Manager vs. leader; leadership and motivation; leadership styles; theories of motivation.
MBO: Management of performance; Understanding and managing group processes; characteristics of
work group, work group behavior and productivity; team creation and management;
Module 1V
Introduction to business ethics—nature, purpose of ethics and morals for organizational interestethics
and conflict of interest--Ethics, culture and values: Importance of culture in organizations;
Indian ethos and value systems; concepts of Dharma; Nishkama karma and Purusharthas; Model of
management in the Indian socio political environment; Work ethos; ethics and social implications of
business policy—corporate social responsibility .
Module V
Business ethics: Relevance of values in Management; Holistic approach for managers in decisionmaking;
Ethical Management: Role of organizational culture in ethics; structure of ethics
management; Ethics Committee; Ethics Officers and the CFO; Communicating ethics; Ethical Audit;
Corporate Governance; Transparency International and other Ethical bodies—ethics in work place—
ethics in finance and accounting- ethics in marketing.
One compulsory case.
Books:
1. Chakraborty, S.K.: Foundations of Managerial Work – Contributions from Indian Thought,
Himalaya Publishing Hose, Delhi
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2. Chakraborty, S.K.: Ethics in Management: Vedantic Perspectives, Oxford University
3. Boatright, John R: Ethics and the Conduct of Business, Pearson Education, New Delhi 2005.
4. Sathish Modh: Ethical Management: Macmillan.
5. Griffiths, B: The Marriage of East and West, Colling , London
6. Trevion and Nelson: Managing Business Ethics, John Wiley and Sons,1995.
7. Koontz, H and Wechrick, H: Management, McGraw Hill Inc, New York
8. Drucker, Peter, F: Management: Tasks, Responsibilities and Practices, Allied Publishers,
New Delhi 2004.
9. Betman, Thomas S and Snell, Scott A.: Management: Competing in the New Era, Tata
McGraw Hill, New Delhi 2003.
MASTER OF BUSINESS ADMINISTRATION
MBA 1.3 ORGANISATIONAL BEHAVIOUR
Time: 60 hrs 4 Credits
Module I
Organizational basis for behavior – Contributing disciplines to the OB field – Why managers
require knowledge of OB – Need for a contingency approach to the study of OB – Emerging
challenges and opportunities for OB – the organization as a system – System approach to
organizational behavior – Managerial functions – The organization and people.
Module II
Basic psychological process – Perception – Factors influencing perception Attribution theory
– Specific applications in organizations – Learning – Theories of learning – Using learning
concepts for self management – implications for performance and satisfaction –
Remembering – Basic motivational concepts –Theories of motivation – Implications for
performance and satisfaction.
Module III
Personality – Determinants of personality – Theories of personality – Major personality
attributes influencing organizational behavior – Building and maintaining the self values,
attitudes and job satisfaction – Ethical issues in organizational behavior – Mental and health
problems in organizations – role of counseling.
Module IV
Group dynamics and inter group relationships – Characteristics of workgroup – Basic forces
of group behavior – Dynamics of effective operating groups – Work group behavior and
productivity Team management – Styles and skills in leadership and communication – Power
and politics in organization – Managing differences and conflicts – managing change –
Organization and society
Module V
Organizational development – Techniques of organizational development Interventions –
Grid management – Transactional analysis – Sensitivity training –Process consultancy .
Case discussions and analysis
Reference:
1. Fred Luthans : Organisational behavior
2. Danial C. Fieldman and Hugh Arnold : Managing individual and group behavior in
organization
3. Henry Mintzberg : The structure of organization
4. Edwin Gerlof : Organization theory and design
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5. Robin. S. P : Organizational behavior
6. Aswathappa: Organizational Behavior
7. Jai B. Sunhat: Culture and Organisational Behavior
MASTER OF BUSINESS ADMINISTRATION
MBA 1.4 MANAGERIAL ECONOMICS
Time: 60 Hours 4 Credits
Course Objectives
1. To equip the student in building powerful tools and techniques in managerial decision making
2. Application of knowledge in solving social and business problems
Module-1 Introduction
Economic and Managerial Decision making, Economics of a Business- A brief review of important
economic terms and concepts. The firm and its goals, Economic goal of the firm and optimal decision
making, Goals other than profit.
Module II Supply and Demand
Introduction: Market demand, market supply, market equilibrium. Comparative statics analysissupply,
Demand and price: The managerial challenge, Demand elasticity, the economic concept of
elasticity, the price elasticity of demand, The cross elasticity of demand, income elasticity, other
elasticity measures, elasticity of supply. Demand estimation and forecasting, Regression analysis,
Forecasting, Subjects of forecasts, prerequisites of a good forecast, forecasting techniques.
Module III- Theory and Estimation of Production
The production function, A short-run analysis of total, Average and marginal product, the long run
production function, the estimation of production functions, the importance of production function in
managerial decision making, Multiple input case, Substituting input factors. The optimal combination
of multiple inputs, Optimal levels of multiple inputs. Expressing the production function with the use
of calculus. Marginal product.
The first Derivative of the total product, Converting the Cobb- Douglas function into a linear form,
The optimal combination of two inputs.
Module IV- The theory and Estimation of cost
The importance of cost in managerial Decisions- The definition and use of cost in economic analysis,
The relationship between production and cost, the short run cost function, the long run cast function,
the learning curve, Economies of scope, Economies of scale: The short run versus long run, supply
chain management.
Module V- Pricing and outsourcing decisions: Perfect competition and monopoly
Introduction: Competition and market types in economic analysis. Pricing and output decision in
monopoly markets, implications of perfect competition and monopoly for managerial decision
making. The use of calculus in pricing and output decisions. Break even analysis. Special pricing
practices, Cartel arrangements, Price leadership, Revenue maximization, Price discrimination, Non
marginal pricing, multi- product pricing,transfer pricing, other pricing practices.
Reference:
1. Paul .G.Keat, Philip.K.Y.Young, Sreejatha Banerjee, Managerial econonmics- Economic
tools for today’s Decision makers, Pearson education.
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2. H.L.Ahuja. Managerial economics- Analysis of managerial decision making, S.Chand
3. Adhikary,M: Business economics, Excell Books, New Delhi 2000
MASTER OF BUSINESS ADMINISTRATION
MBA 1.5 QUANTITATIVE TECHNIQUES
60 Hours 4 Credits
Course objectives:
To understand statistical tools for quantitative analysis
To understand the process of using statistical tools for validating findings and interpreting statistical results..
Module I
Probability: basic concepts; approaches; theorems- addition, multiplication, conditional and Bayes;
business applications of probability.
Probability distributions: random variable; expected value of random variable; Binomial distribution;
Poisson distribution, Normal distribution and Exponential distribution.
Module II
Correlation and regression: Simple, partial and multiple correlation; regression analysis;
business application of correlation and regression.
Module III
Time series analysis: Variations in time series; Trend analysis’ cyclical variation; Seasonal variation;
Irregular variation. Time series analysis for forecasting. SPSS for time series analysis.
Module IV
Statistical inference: Basic concepts; standard error; central limit theorem; Sampling and types of
sampling; large sample tests, small sample tests; tests for means; tests for proportions; tests for paired
observations; Non-parametric tests- Chi-square test, sign test, Wilcoxon Signed Rank test, Krushkal
Wallis test, Waid – Wolfowitz test; analysis of variance.
Module V
SPSS for data analysis: data entry in SPSS; Data analysis tools in SPSS; Calculation of
Descriptive statistics, Correlation and Regression; Regression model for forecasting with SPSS;
Multidimensional scaling, factor analysis, and conjoint analysis with SPSS.
Books:
1. Tulsian, P.C. and Vishal Pandey,: Quantitative Techniques, Pearson Education, New Delhi
2004.
2. Aczel: Complete Business Statistics, Tata Mc McGraw Hill, New Delhi
3. Levine, David M, Timothy C. Krehbiel and Mark L.Berenson: Business Statistics, Pearson
Education, New Delhi 2004.
4. Richard L.Levin and David S.Rubin; “Statistics for Management”, Prentice Hall of India,
5. N.D.Vora: “Quantitative Techniques in Management”, Tata McGraw Hill, New Delhi
6. S.P. Gupta: Statistical Methods, Sultan Chand & Sons, New Delhi
7. Hooda, R.P.: “Statistics For Business and Economics”, Macmillan, New Delhi
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MASTER OF BUSINESS ADMINISTRATION
MBA 1.6 ACCOUNTING FOR MANAGERS
Objectives: To enable students to familiarize with the basic concepts in accounting and finance. (Focus must be laid
on fundamental principles rather than doing complicated problems)
Module I
Financial accounting process-Conventions and concepts-GAAP-documentation and recording of
business transactions-classifying and summarization of business transactions-journal—subsidiary
books-ledger-cash book-trial balances.
Module II
Finalization of accounts—conceptual frame work of financial statements—profit and loss account—
Balance Sheet-Final accounts with adjustments-Corporate financial statements- Accounting
Standards.
Module III
Analysis and interpretation of financial statements—Ratio analysis—meaning and significance—
classification of ratios—Dupont Analysis—Comparative analysis—Trend analysis.
Module IV
Analysis and interpretation of financial statement II—Fund flow analysis-methods of preparation of
fund flow statement—Utility and limitations of fund flow analysis—Cash flow analysis—methods of
preparation of cash flow statement- Utility and limitations.
Module V
Computerized accounting—Inflation accounting—Human Resource accounting—Social accounting.
References:
1. Financial accounting—Ashoka Banerjee – Excel publications
2. Accounting principles—Anthony—Irwin Publishers
3. Financial Accounting of Management—Ambariosh Gupta—Pearsons Education
4. Fundamentals of Financial Accounting—Narayanaswamy
5. Corporate Accounting—Dr. V.K.Goyal—Excel books
6. Introduction to Accunting—Pru Marriott & J R Edwards –SagePublications
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MASTER OF BUSINESS ADMINISTRATION
MBA 1.7 BUSINESS ENVIRONMENT
30 Hours 2 Credits
Course objectives:
To understand the various components of environment and their interdependence
To be able to assess the likely impact of environmental changes on business
processes.
Module I
Business environment: concept, significance and nature of business environment; elements of
environment – internal and external; changing dimensions of business environment; environmental
scanning and monitoring. Economic environment of business: economic planning in India
policy, fiscal policy, monetary policy, export and import policy; public sector and economic
development; economic reforms, liberalization and structural adjustment programmes.
Module II
Political and legal environment of business: Government and business; changing dimensions of legal
environment in India
bodies; SEBI,TRAI, IRDA, RBI, CLB. Industrial policy of India
small and micro enterprises in India
Socio-cultural environment: Critical elements of socio cultural environment; social institutions and
systems; social values an attitudes; social groups; middle class; emerging rural sector in India;
consumerism in India
Module III
Foreign trade policies; impact of exchange rate fluctuations; technological environment
in India
rights; laws relating to trade marks and patents; procedure for
registration of patents and trade marks;
Books:
1. Francis Cherunilam: “Business Environment”, Himalaya Publishing House, Mumbai.
2. K.Aswathappa: “Legal Environment of Business”, Himalaya Publishing House, Delhi
3. Adhikary, M.: “Economic Environment of Business”, Sultan Chand & Sons, New Delhi
4. Alagh, Yoginder K: “Indian Development Planning and Policy”, Vikas PublishingHouse, New
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MASTER OF BUSINESS ADMINISTRATION
MBA 1.8: IT FOR MANAGEMENT
30 Hours 2 Credits
Course objectives:
To understand the use of MS Excel and MS Access for decision-making
To understand the potential of the Internet for e-commerce.
Module I
Spreadsheet: Features of spreadsheet-MS Excel – Features of MS Excel; Functions in
Excel: Financial functions: NPV, IRR, PMT, IPMT. Statistical functions: AVERAGE, MEAN,
MEDIAN, AVEDEV, CORREL, STDEV, RANK. Database functions: DAVERRAGE, DMAX,
DMIN, DSUM; Graphics in Excel. Business applications of Excel: Managerial decision-making with
Excel; Model development with Excel; Financial analysis using Excel: Break-even analysis,
budgeting and ratio analysis with Excel; Inventory management with Excel, Investment appraisal
with Excel. Goal seek, pivot table and scenario management for decision-making.
Module II
MS Access: features of MS Access; Database design in Access- creating table in design view,
creating table with wizard, creating table by entering data; Form design with Access; Query design
and running in Access- query in design view; query design with wizard; Report design in MS Accessreport
design with wizard, report design with design view; Using MS Access for business decisions
- .
Module III
Internet – Features of the Internet; WWW: Email, Telnet, FTP, News groups, search
engines, portals, Business applications of the Internet. Security issues in E-commerce: security risks
in e-commerce, security tools and risk management, IT Act 2000- digital signature, digital signature
certificates, e-governance, electronic records, certifying authorities, network appellate tribunal,
penalties.
Books:
1. Efraim Turban, Jae Lee, David King and Michael Chung: Electronic Commerce, Pearson
Education Asia, Delhi
2. Rayport : E-Commerce, Tata McGraw Hill, New Dlehi.
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3. Ravi Kalkotta and Andrew B. Whinston: Frontiers of Electronic Commerce,Addison-Wesley,
4. Heary Chan, et.el.: E-Commerce, John Wiley & Sons.
5. Edward C.Willet,: MS Office, Wiley Publishing Co, New Delhi
6. MS Excel 2000.
MASTER OF BUSINESS ADMINISTRATION
MBA 1.9 BUSINESS COMMUNICATIONS
Time: 30 hrs 2 Credits
Course objectives:
1. To understand the process of business communication, and
2. To acquire required skills to manage business communication.
.
Module I
Business Communication – meaning - need – process of effective communication– methods –written,
Verbal, non-verbal, visual, telecommunications; telephoning - tone of courtesy; types of business
communications– internal and external, upward and downward, lateral; barriers to communication –
physical, psychological, linguistic, mechanical.
Module II
Non-verbal communication: Body language: Sine tics, proxemics, Para language
Effective listening: Principles of effective listening; factors affecting listening.
Interviewing skills: appearing in interviews; conducting interviews.
Module III
Communication through letters, business letters, layout of letters, kinds of business letters,
characteristics of a good letter; application for appointment - resume – references; appointment
orders; Business enquiries – offers and quotations; orders- execution of orders – cancellation of
orders. Letters of complaint, letters of agency – status enquiries; circulars and circular letters; notices;
reports by individuals; reports by committees; annual report; writing of reports; legal aspects of
business communication-Corporate reporting-Business
meetings-notice, agenda, minutes and chairman’s speech.
Books:
1. Dalmar Fisher, Communication in Organizations, Jaico Publishing House, Mumbai, 1999.
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2. Lesikar, Raymond V. and Flatley, Marie E: Basic Business Communication, Tata McGraw
Hill, New Delhi 2005.
3. Randall E. Magors: Business Communication, Harper and Row, New York
4. Chaturvedi P.D. and Mukesh Chaturvedi: Business Communication, Pearson Education New
Delhi 2004.
5. Balasubramanyam: Business Communications; Vikas Publishing House, Delhi
6. Kaul: Effective Business Communications, Prentice Hall, New Delhi
7. Patri V.R.: Essentials of Communications; Greenspan Publications, New Delhi
8. Allan Pease, Body Language, Sudha Publications, New Delhi
MASTER OF BUSINESS ADMINISTRATION
MBA 2.1: MARKETING MANAGEMENT
60 Hours 4 Credits
Module 1
Introduction to marketing management--Concept, nature and importance of marketing;
Evolution of marketing concept; Marketing environment—Micro environment of
marketing and macro environment of marketing –Domestic marketing and international
marketing.
Module 2
Consumer behavior- buying roles and behavior; Individual consumer behavior and
institutional consumer behavior-- models of buying decision; factors influencing buying
decision—cultural ,social, personal and psychological factors—buying process—
consumer adaptation process—changing patter of consumer behavior.
Module 3
Market segmentation, targeting and positioning – levels and patterns of segmentation;
effective segmentation; market targeting; positioning methods and strategies. Marketing
research- Scope and types of marketing research.
Module 4
Product and pricing decisions- Concept of product; product line and product mix; new
product development; packaging and branding; brand extensions; Pricing decisionsfactors
influencing price decisions; pricing strategies; Product life cycle stages and
strategic marketing decisions;
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Promotion and Distribution-Promotion mix; Promotion mix; advertisement budget; media
planning; measuring advertisement effectiveness. Sales promotion - objectives, tools and
techniques. Distribution channels- physical distribution decisions; channel
intermediaries; channel management. Wholesaling and retailing- retail marketing, retail
formats.
Module 5
. Marketing organization and control systems- organizing marketing department; marketing control
techniques- annual plan control, profitability control, strategic control. Compulsory case.
Books:
1. Kotler, Philip and Gary Armstrong: Principles of Marketing, Pearson Education, New Delhi
2004.
2. Stanton , W.J., Fundamentals of Marketing, McGraw Hill , New York
3. Saxena, Rajan: Marketing Management, Tata McGraw Hill, New Delhi 2004.
4. Kotler, Philip: Marketing Management, Pearson Education, New Delhi 2005.
5. Ramaswamy, V.S. and Namakumari S: Marketing Management, Macmillan, New Delhi 2003.
MASTER OF BUSINESS ADMINISTRATION
2. 2. FINANCIAL MANAGEMENT
60 HOURS 4 Credits
Objectives:
To understand the different financial functions to be discharged by a finance manager.
To analyze the impact of financial decisions on business enterprise.
Module I
Financial Management—objectives—profit maximization Vs wealth maximization— finance
functions—role of finance manager—strategic financial management—economic value added—time
value of money. ( 5 Hours)
Module II
Investment decision—capital budgeting techniques—pay back method—accounting rate of return—
NPV—IRR—discounted pay back method—capital rationing—risk adjusted techniques of capital
budgeting.—capital budgeting practices. (15 Hours)
Module III
Capital structure decision—cost of capital—computation of cost of debt, preference shares, equity
and retained earnings—weighted average cost of capital—Theories of capital structure—NI approach
NOI approach-traditional—MM theory—indifference point—fair capitalization—over and under
capitalization. (15 hours)
Module IV
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Working capital management—factors determining working capital—estimation of working capital
—inventory management techniques—receivables management— management of cash and
marketable securities—techniques of cash management— committees on working capital and their
findings and recommendations. (15 hours)
Module V
a. Sources of long tern finance—conventional and innovative sources—leasing—factoring—
securitization—dividend theories—Walter’s model—Gordens model—MM approach—legal
aspects of dividend—formulation of dividend policy.
b. Corporate governance
c. Financial engineering
(60% Problems and 40 percent theory)
Reference Books:
1. Van Horne James.C: Financial management and policy ( Prentice hall)
2. Jim Mc Menamin : Financial management- An Introduction ( Oxford
3. Pandey. I.M: Financial Management ( Sahitya Bhavan)
4. Ravi M Kishore: Financial Management ( Taxman)
MASTER OF BUSINESS ADMINISTRATION
2.3: OPERATIONS MANAGEMENT
60 Hours 4 Credits
Course objectives:
To gain an in-depth knowledge of production and operations management, and
To understand the ways of improving productivity and operational efficiency.
Module I
Nature and scope of production and operations management; historical development; operations
strategy; different production systems- product, process, flexible and computer integrated; layout;
layout planning;.
Module II
Material management- Materials planning and inventory control; JIT; Material Planning Budgeting
and Material Requirement Planning; Purchase management; stores management; Material handling
principles and equipments; quality assurance; acceptance sampling; Statistical Quality Control; Total
Quality Management; ISO 9000. Line balancing;
Module III
Operations decisions: production planning and control in mass production systems,
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batch/job order manufacturing. Facility location; capacity planning- models; Process planningaggregate
planning- scheduling- Maintenance management concepts; Industrial safety.
Module IV
Work study, method study, work measurement, work sampling, work environment.
Module V
Production planning and control in different production systems; aggregate planning; short-term
scheduling; maintenance management.
Compulsory case.
Books:
1. Russell, Roberta S, and Bernard W.Taylor III, Operations Management,Pearson Education,
New Delhi 2004.
2. Chase :Operations Management for Competitive Advantage, Tata McGraw Hill, New Delhi
3. Buffa, E.S., ‘Modern Production Management’, New York
4. Adam, E.E. and Ebert, R.J., ’Production and Operations Management’ Prentice Hall of India,
5. Chary, S,.N., Production and Operations Management’, Tata McGraw Hill, New Delhi
MASTER OF BUSINESS ADMINISTRATION
MBA 2.4 HUMAN RESOURCES MANAGEMENT
Time: 60 hours 4 Credits
Module I
Introduction to Human Resource Management—Importance--scope and objectives of
HRM. Evolution of the concept of HRM- Approaches to HRM- Personal management Vs
Human Resource Management-HRM and competitive advantage- Traditional Vs Strategic human
resource management— HRM and HRD-- Growth of HRM in India
Module II
Human resource planning, Recruitment and selection—Job analysis—uses of job analysis-process of
job analysis-job discretion- job specification methods of job analysis- methods of human resource
planning- Conventional Vs strategic planning—job evaluation—Recruitment--constraints and
challenges of recruitment-source of recruitment-methods-Indian experience in recruitment.
Module III
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Placement, Induction and Internal mobility of human resource. Training of employees— need for
training-objectives- approaches --methods-philosophy of training-training environment- areas of
training- Training evaluation- Executive development- Concepts- methods and program- promotion
and transfer..
Module IV
Performance appraisal and career planning. Need and importance- objectives- process methods and
problems of performance appraisal- performance appraisal practices in India
planning –features- methods –uses career development- succession management in Indian context.
Module V
Compensation management and grievance redressel. Compensation planning- objectives-
Principles of wage administration-wage systems-state regulations in wage administration factors
influencing wage system-Indian practice in wage administration. Grievance redressel procedurediscipline-
approaches- punishment-essentials of a good discipline system. Labor participation in
management and workers empowerment. Compulsory case.
References:
1. Human Resource Management- Text and Cases-- VSP Rao
2. Human Resource Management—Snell, Bohlander
3. Personal Management and Human Resources—Venkata Ratnam .Srivasthava.
4. A Hand Book of Personnel Management Practice—Dale Yolder.
MASTER OF BUSINESS ADMINISTRATION
2.5: MANAGEMENT SCIENCE
60 Hours 4 Credits
Module I
Management Science: Scope and importance; Linear Programming- problem formulation;
assumptions and limitations; Graphic and simplex methods; concept of duality and shadow pricing;
sensitivity analysis- simple problems.
Module II
Integer programming – scope, uses and methods; Dynamic programming: introduction, methods and
simple illustrations;
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Transportation model and its applications in business: solution procedure without degeneracy. Zeroone
programming and multiple objective programming.
Module III
Network models: basic network models for project analysis; PERT and CPM; Network construction;
Time analysis; cost analysis; time and cost trade off; crashing.
Waiting line model: structure, assumptions, uses and characteristics; single channel with infinite
population, finite population; multiple channel with infinite population.
Module IV
Decision theory: framework; payoff tables; regret tables; decision under uncertainty and risk;
methods of incorporating risk; value of perfect information; Decision tree and its uses; Simulationconcepts
and applications: Monte Carlo simulation; limitations of simulation;
Module V
Software package for OR-
and EXCEL SOLVER.
Books:
1. Hillier ,Frederick S and Hillier, Mark S: Introduction to Management Science, Tata McGraw
Hill, New Delhi 2004.
2. Mathur , K and Solow, D, Management Science, Eaglewood Cliffs , New Jersey
Inc, 1994.
3. Theirouf, R.J. and Klekamp, R.C.: Decision Making Through Operations Research, John
Wiley, New York
4. Hillier, Frederick S and Lieberman, Gerald J: Introduction to Operations Research, Tata
McGraw Hill, New Delhi 2003.
5. Narang A.S., Linear Programming and Decision making, Sultan Chand, New Delhi
6. Taha, H.A., Operations Research –An Introduction, McMillan , New York
MASTER OF BUSINESS ADMINISTRATION
MBA 2.6: MANAGEMENT INFORMATION SYSTEMS
60 Hours 4 Credits
Course objectives:
To understand the process of information generation and communication in organisations
To understand the process of IT application development and use in organisations
To provide a basic understanding about security issues of information resources.
Module I
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Evolution of MIS: Concepts; framework for understanding and designing MIS in an organisation;
MIS and other related disciplines: MIS and Management Accounting, MIS and Computer Science,
MIS and OR, MIS and Organisational Behaviour, MIS and Management. Concept of information;
definition, features, types, process of generation and communication; quality and value of
information; information overload; techniques for managing overload; summarizing; filtering;
inferences and message routing. System concept; definition, types and characteristics of systemcontrol
in systems : feedback: positive and negative; negative feedback control system, input, process
and output control; law of requisite variety.
Module II
Structure of MIS: Basic structural concepts: formal and informal information systems; public and
private information systems; multiple approaches to the structure of MIS: Operational elements
(physical components, process, outputs for users), activity subsystems, functional subsystems and
decision support – synthesis of multiple approaches into a conceptual structure for MIS.
Module III
Information systems: Transaction Processing Systems, Office Automation Systems, Information
Reporting Systems, Decision Support Systems, Executive Support Systems, expert systems and
Module IV
Systems Development and Implementation: System development methodologies; SDLC approach;
prototyping approach and user development approach- Systems Analysis; systems Design; Concepts
of database and database design; system implementation; management of information system
projects; system documentation – information system audit.
Module V
Computer Networks: LAN, WAN; topologies; distributed data processing and client/server
computing.
Security of information resources; threats to information resources; security systems for risk
management – social and ethical issues of information technology.
Books:
1. O’Brien, James A: Management Information Systems, Tata McGraw Hill, New Delhi
2. George M.Scott: Management Information Systems, McGraw Hill Book Company, New Delhi
3. Schultheis, Robert and Summer, Mary: Management Information Systems, Tata McGraw Hill, New Delhi
4. Gordon B Davis, et. El: Management Information Systems, Prentice Hall of India, New Delhi
5. Kenneth C.Laudon and Jane P.Laudon: Management Information Systems – Managing the Digital Firm,
Pearson Education Asia , New Delhi 2004.
6. Effy Oz, Management Information Systems, Vikas Publishing House, New Delhi
7. Haag, Cummings and Mccubbrey: Management Information Systems for the Information Age, Tata McGraw
Hill, New Delhi
8. Post, Gerald V and Anderson, David L: Management Information Systems, Tata McGraw Hill, New Delhi
MASTER OF BUSINESS ADMINISTRATION
2.7 RESEARCH METHODOLOGY
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60 HOURS 4 Credits
Objectives:
To understand the different aspects of social and managerial research.
To understand the approach and methods of managerial research.
Module I
Meaning of research—nature and scope of research—important applications of
managerial research in decision making—the research process and types of research—
definition of research problem—methods of problem formulation. — role literature
review in formulation of research problem --research design—uses and applications—
types of research designs-exploratory, descriptive, experimental research designs—
administrative structure for management research.
Module II
Population survey and sample study—sampling theories- random sampling and non
random sampling—different methods of random and non random sampling—sample
size decisions—factors influencing sample size decision—optimum sample size—pilot
survey.
Module III
Methods and techniques of data collection— observation and survey methods--tools of
data collection—questionnaire and interview schedule—questionnaire preparation—
attitude measurement-- scaling techniques—different types of scales—validity and
reliability of scale—scale values.
Module IV
Field work and data processing— classification and tabulation –data summarization—
analysis and interpretation of data—univariate analysis, bivariate analysis, correlation
and regression analysis—testing of hypothesis—parametric and non parametric tests—
multivariate analysis—factor analysis, discriminate analysis, conjoint analysis, cluster
analysis—Use of statistical software packages.
Module V
Report writing—types of reports—substance of reports—format of reports—executive
summery— content of the report—bibliography—references--presentation of reports
Compulsory case.
References:
Ajai S. Gaur and Sanjaya S. Gaur: Statistical methods for practice and Research : Sage
Publishers.
Bennet Roger: Management Research
Claire and Morton: Research methods in social relations
Richard I. Levin: Statistics for management
Luck and Rubin: Marketing research
Neil J. Salkind: Exploring research
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MASTER OF BUSINESS ADMINISTRATION
MBA 2.8 SOFT SKILLS DEVELOPMENT
30 Hours 2 Credits
Course objectives:
* To foster an all round development of students by focusing on soft skills and also to
make student aware about the importance, the role and the content of soft skills
through instruction, knowledge acquisition, and practice.
Module I
Verbal Communication includes Planning, Preparation Delivery, Feedback and
assessment of activities like: Public speaking, Group Discussion, Oral Presentation skills,
Perfect Interview, Listening and observation skills, body language and use of
Presentation aids--Written communication that includes project proposals, brochures,
newsletters, articles, business letters
Module II
Etiquettes that include: etiquettes in social as well as office settings, email etiquettes,
telephone etiquettes etc. Improving Personal Memory, study skills that include rapid
reading, notes taking and creativity.--Problem solving and decision making skills,
perceptive, conceptual, creative, analytical and decisive.
Module II
Time management skills, HR skills: leadership, communication, negotiation, motivating
(inter personal and inter group).Risk taking skills--Organising skills: Events management
Methodology (There should be adequate exposure to demonstrations, games, case
studies, role plays, field works, presentations, debates and discussions, simulation of
real life situations, stress exercises, team exercises, planning exercises, personality
testing and feed back etc.)
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MASTER OF BUSINESS ADMINISTRATION
3.1: INVESTMENT MANAGEMENT
60 Hours 4 Credits
Objectives:
To understand the characteristics of securities markets and the instruments traded
Therein
To be able to analyze risk and return of securities and manage portfolios of
investments.
Module I
Investment –meaning and definition-types of investment- corporate investment—
Security markets; legal framework of security markets; organised stock exchanges;
listing of securities; trading and operational mechanism of stock exchanges; settlement
and clearing; online trading; Dematerialisation, Depositories and Depository
participants; Credit rating services
Module II
Types of securities - equity based and debt based; derivatives, mutual funds. Concepts
of risk and retrun; valuation of securities – bond and equity valuation; differnet
approaches to valuation; Estimation of net asset value of mutual funds.
Module III
Security market analysis – fundamental analysis: economic, industry and company
analyses- technical analysis - methods of technical analysis: trends, indicators and
patterns– advance-decline line, RSI - market indices and moving averages –Dow
theoryand Random Walk Hypothesis.
Module IV
Investment management – portfolio management - selection of portfolio- Markowitx
diversification- Portfolio theory and risk management- calculation of risk and return of
portfolios- Portfolio evaluation –methods of evaluation- portfolio revision-- problems.
Module V
Institutional arrangement for security investments-SEBI-reforms introduced by SEBI in
primary and secondary market-Mutual funds- meaning –concepts- types-growth
ofmutual funds in India
(50 % theory and 50% problems)
References:
1. Donald E. Fisher and Ronald J. Jordan, “Securities Analysis and Portfolio
Management”, Prentice Hall, New Delhi
2. S. Kevin: Security analysis and portfolio Managmennt
3. Sourain, Harry, “Investment Management”, Prentice Hall of India.
4. Francis and Archer, “Portfolio Management ”, Prentice Hall of India.
5. Gupta L.C.: Stock Exchange Trading in India
and Development, Delhi
6. Machi Raju, H.R.: Working of Stock Exchanges in India
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MASTER OF BUSINESS ADMINISTRATION
MBA 3.2 Entrepreneurship Development and Project Management
Time: 60 hours 4 Credits
Course objectives:
To provide a basic understanding to the students about the role of small business in an economy and to set up manage
small business firms.
To provide them with necessary knowledge and skills for project formulation and project management relevant for small
business.
Module I
Entrepreneur: definition and functions; characteristics of entrepreneur; innovation and entrepreneur;
role of entrepreneur in economic development; floating of small business: features of small business;
advantages of small business; setting up small scale industrial unit; government regulatory
framework for small business.
Module II
Identification of business opportunities for small business: project ideas, screening of project ideas;
environment scanning and opportunity analysis; Market demand analysis; demand forecasting;
technical analysis: materials and inputs; production technology; product mix; plant location and
layout; selection of plant and equipment;
Module I11
Concept of Project : Generation and screening of project idea-- Project formulation—market demand
and situation analysis-- technical analysis; financial analysis, analysis of project risk, firm risk and
market risk, cost benefit analysis, social cost benefit analysis—Environmental appraisal of projects –
stress on environment--a project report preparation.
Module IV
Project planning-- Developing project teams-- setting goals and getting commitment—project
scheduling;-- resource management-- project implementation-- Using micro soft project for project
management: Major features of MS project and their application in project management.
Module V
Project Implementation---project management organization--importance of project management
organization---monitoring and control of projects--parameters for monitoring and control--process of
monitoring-PERT/CPM and network techniques in project monitoring and control- computer based
project management.
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Reference.
1. Bhavesh M Patel : Project Management
2. Prasanna Chandra : Projects-planning, analysis selection-implementation and Review
3. Vasant Desai : Project Management and entrepreneurship
4. Harvey Maylor : Project Managemt.
5. Jack R Meridith : Project Management- A managerial approach
6. Ghattas, R.G. and Sandra L McKee: Practical project management.
7. Gray, Clifford and Larson, Erik : Project Management
MASTER OF BUSINESS ADMINISTRATION
MBA 3.3 INTERNATIONAL BUSINESS
Time: 60 hrs 4 Credits
Module I
Introduction to international business-Local, regional, national, international and global business—
management orientation of overseas business-ethno centric, poly centric, region centric and
geocentric orientation--reasons for internationalization of business-factors restricting
internationalization of business—major global companies in the world.
Module II
International business environment: Cultural, social, political and legal, technological, economic and
trade environment—natural and demographic environment. Opportunities and threats of Indian
companies in international market. Problems and prospects of foreign companies in Indian market.
Module III
Strategy development in international business—the firm as a value chain—global expansion plan- :
International business locations- factors influencing locations factors restricting location .Value chain
analysis, risk analysis, cost benefit analysis. Business entry strategy-exporting, licensing, investment,
joint ventures, green fiend investment, strategic alliance, global strategic partnerships.
Module IV
Organizational structure and control system for international business: Centralized Vs decentralized
structure-functional, divisional, product based and matrix structure. Global business planning systemglobal
business organizing system—information system-global business control system Integration of
international business..
Module V
International business functional strategies: International production strategy international financing
strategy—international human resources strategy and international marketing strategy.
References:
1. Anant K Sundaran& J. Stewart Black: The international Business environment.
2. Porter’s : Competitive strategy
3. Friedmann &J.Kim: Political risk and international Business
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MASTER OF BUSINESS ADMINISTRATION
MBA 3.4 SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Time: 60 hrs 4 Credits
To understand the concepts, practices and importance of logistics management, and supply chain
management and
To develop skills and competence to design and operate logistics facilities.
Module I
Introduction to Logistics and its interface with Production and Marketing; Measures of logistics;
Physical distribution and logistics.-Logistics Systems Analysis and Design; Warehousing and
Distributing Centres; Location. Transportation Systems: Facilities and Services; Dispatch and
Routing Decisions and Models; Inventory Management Decisions.
Module II
Logistics Audit and Control; Packaging and Material Handling; International Logistics Management;
Logistics Future Directions. Warehousing and Storage-- Transportation- land, water and air.
Module III
Introduction of supply chain-logistics and supply chain—functional coordination— supply chain
relationship—cooperation and collaboration with supply chain partners—supply chain senergy.
Module IV
Supply chain value strategy—supply chain flow cycle- demand management.-- supply chain
information system—inter company and intra company information relationship marketing and
supply chain management.
Module V
Strategic Vs tactical supply chain strategy—supply chain strategy and reward structure- supply chain
control system.
Books:
1. Bowersox, D.J. and Closs, D.J.: Logistics Management: A System Integration of Physical
Distribution, Tata McGraw Hill, New Delhi
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2. Ballau, Renald H.: Business Logistics Management’ Prentice Hall Inc, Englewood
3. Beal K.,:A Management Guide to Logistics Engineering, Institute of Production
4. Christopher, M: Logistics and Supply Chain Management: Strategies for Reducing Costs and
Improving Services, Pitman, London
5. Shapiro, R: Logistics Strategy: Cases and Concepts, West, St. Paul
6. John T. Mentzer: Fundamentals of supply chain management—Response books.
7. Chopra, Sunil and Peter Meindle: Supply Chain Management, Pearson Education, New
Delhi 2005.
8. Mentzer, John T., et el: Ed., Supply Chain Management, Response Books, New Delhi 2001.
9. Ballou, Ronald H: Business Logistics / Supply Chain Management, Pearson Education, New
Delhi 2004.
MASTER OF BUSINESS ADMINISTRATION
MBA 4.1 COST AND QUALITY MANAGEMENT
Time: 60 hrs Marks: 100 marks
* To give a broad understanding of the basic cost concepts
To understand the concepts, tools and process of quality management
To gain practical insight into designing and implementing quality management systems.
Module I
Need and importance of understanding cost management—relevance of cost management in
organizational success-various cost concepts—elements of cost-types of cost—materials cost
accounting—labour cost accounting –overhead cost accounting—costing methods and costing
techniques—instillation of a costing system—cost centre—cost unit—pre requisites of a good costing
system- unit costing and cost sheet-preparation of cost sheet.
Module II
Marginal costing and breakeven analysis—CVP analysis—application of marginal costing in
managerial decisions—make or buy decision-key factor decision—pricing decision-optimum
production capacity decision—product mix decision—investment decision
Module III
Management control systems--Budgetary control—budget centre—budget committee and budget
manual. Functional budget-cash budget—master budget—fixed and flexible budget— zero based
budget Standard costing and variance analysis –material variance, labour variance and over head
variance—sales variance ( Only first level variances) causes and disposition of variances.
Responsibility accounting—cost centre, profit centre and investment centre— Transfer pricing.
Module IV
Evolution of quality Management; concepts and objectives of quality management; Zero defects;
Acceptance sampling; Quality inspection; Quality assurance; Quality circles; training for quality;
concept and tools of Six Sigma. Statistical quality control: basic concepts; product control; process
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control; variations in quality; control charts; types of control charts- mean charts, range charts, Pchart,
n p chart, C charts; Applications of control charts. (Numerical are not necessary)
Module VI
Total quality management: strategic quality planning; organising for TQM; Training for TQM;
Kaizen; benchmarking; TQM in service organisations; Implementing TQM. Quality standards: ISO
9000; Quality systems under ISO 9000; ISO 14000; ISO Certification process; Quality awards:
Baldrige Award; Deming’s Prize.
Books:
1. Juran, J.M.and Frank K Gryana: Quality Planning and Analysis, Tata McGraw Hill,Mumbai 1970.
2. Lock, Dennis: ed. Handbook of Quality management ; Jaico Publishing House, Mumbai1993.
3. Ramaswamy, Subburaj: Total Quality Management, Tata McGraw Hill, New Delhi 2005.
4. Amitava Mitra: Quality Control and Improvement, Pearson Education, New Delhi 2005.
5. Chandra, D, et el,: Quality Circles, Tata McGraw Hill, New Delhi
6. Ross, Joel E.: Total Quality Management, Vanity Books International, New Delhi
7. Evans, James R., et.el, The Management and Control of Quality , Jaico PublishingHouse, Mumbai 1994.
8. Blocher and Chen: Cost Managerment—Mc Graw Hill
9. Jain & Narang: Cost Accounting—Kalyani Publications
MASTER OF BUSINESS ADMINISTRATION
MBA4.2 STRATEGIC MANAGEMENT
Time: 60 hrs 4 Credits
Module I
Evolution of business policy and strategic management as a field of study.- nature and meaning of
strategy- strategic planning – tactical planning - characteristics of strategic decisions – strategic
management process – benefits and relevance of strategic management – growing relevance of
strategic management in India
Module II
Strategic formulation – mission and purpose – business definition – Environmental appraisal -
concept of environment –environmental scanning-appraising the environment organisational
appraisal –strategic alternatives-classification of strategies strategic choice-process of strategic choice
corporate portfolio analysis-industry, competitor, SWOT analysis-strategic plan.
Module III
Strategy Implementation-issue in strategy implementation-project implementation procedural
implementation-structural implementation-functional implementation behavioral implementation.
Module IV
Strategy Evaluation and Control-strategic control-operational control-technique of strategic
evaluation and control-essential features of effective evaluation and control – preventive control –
contingency planning
Module V
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Case discussions and analysis
References
1. William Glueck : Business policy – Strategy formulation and management action
2. Rue : Strategic Management
3. Donal F Harvey
4. R.M Srivasthava: Management policy and Strategic Management.
5. V.P Michael : Globalization, Liberalization and Strategic Management.
6. Francis Cherunilam: Business Policy and Strategic Management.
7. Azhar Kasmi : Business Policy
8. Bhattacharya : Strategic Management.
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 1 STRATEGIC FINANCIAL MANAGEMENT
60 Contact hours - 4 Credits
Module I
Strategic financial management an overview—Agency theory-Conflict of interist. Business valuation
methods – dividend yield method – earnings yield method- earnings ratio method – ROI valuation
method. Capital asset pricing model – dividend growth valuation model.
Module II
Valuation of securities: approaches to corporate valuation, valuation of equities including cash flow,
dividends and earnings approach- valuation of debt – valuation of convertibles and derivatives.
Black- Scholes model -valuation for mergers and acquisitions.
Module III
Corporate restructuring – Broad areas of restructuring – rationale for diversification – techniques for
corporate restructuring – expansion techniques - joint ventures, business alliances, foreign franchises,
intellectual property rights – Disinvestment techniques – sell off – demerger (spin off) management
buy out – liquidation- leveraging buyout- other techniques – going private – share repurchase – buyin
reverse merger.
Module III
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Mergers and acquisitions – types of amalgamations- methods of take over – motives and strategies
influencing M&A- Motives of cross boarder M&A- Categories of M&A- methods of payment in
M&A – steps in merger transactions – tax benefits of merger transactions reverse mergers – steps in
reverse mergers – defensive strategies in hostile takeovers.
Module IV
Corporate restructuring – Broad areas of restructuring – rationale for diversification – techniques for
corporate restructuring – expansion techniques – M&A , takeovers , joint ventures, business alliances,
foreign franchises, intellectual property rights – Disinvestment techniques – sell off – demerger (spin
off) management buy out – liquidation- leveraging buyout- other techniques – going private – share
repurchase – buy-in reverse merger.
Module V
Financial reorganization – leverage buy-out- concept of LBOs – stages of LBO operation - sources of
value generation through LBO . International sources of finance – GDR,ADR,ADS.
References
1. Ravi . M. Kishore : Financial management
2. Prasanna Chandra : Financial management
3. I.M.Pandey: Financial management
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 2 INTERNATIONAL FINANCE
60Contact hours - 4 Credits
Module I
Balance of payments – Structures – Disequilibrium – Adjustment mechanism – Relation between
balance of payments and foreign exchange rates – Theories of exchange rates – macro economic
factors affecting exchange rates – effects of exchange rate changes.
Module II
Exchange rate determination – Under bretton woods system – the present system of floating rates –
value of Indian rupee – How it was and in determined – the recent trends in exchange rate of the
rupee – the issue of convertibility of rupee.
Module III
IMF- its functions- special schemes of landing – conditionalities of IMF loans – IMF’s role in
providing international liquidity SDR’s – International financial markets and instruments
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Module IV
Foreign exchange markets in India
of banks – Exchange position and fund position – Vostro and Nostro accounts Forward markets –
Forward margins – Factors affecting forward rates – Swap operation – arbitrage operations – Option
delivery – Early delivery – Cancellation and extension of forward contracts
ModuleV
Exchange rate quotations – Inter bank customs rates for different types of foreign exchange
transactions – TT’s, MTs, Drafts, Bill of exchange – Meaning of transfers between countries.
Reference:
1. M.L. Thingan : International economics
2. S.K. Varghese : Foreign exchange and financing of foreign trade
3. S.S.M. Desai : International economies
4. A.K. Chatterjee : Principles of foreign exchange
5. Indian institute of bankers: Finance of foreign trade and foreign exchange
6. Maurice Levi : International finance
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 3 FOREX MANAGEMENT
Time 60 hours 4 Credits
Module I
Meaning of the Term “Foreign Exchange”, Exchange Market, Statutory basis of Foreign Exchange,
Evolution of Exchange Control, Outline of Exchange Rate and Types, Import Export India
Scenario: BOP crisis of 1990, LOERMS, Convertibility.3 Introduction to International Monetary
Developments: Gold standard, Bretton Woods’s system, Fixed-Flexible Exchange Rate Systems,
Euro market.
Module II
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Finance Function: Financial Institutions in International Trade. 5 Non resident Accounts: Repatriable
and Non Repatriable, Significance for the Economy and Bank. -- Methods of IN Trade Settlement:
Open Account, Clean Advance, Documentary Credit, Documentary Collection. -- Documentary
Credits (Letter of Credit): Types of LC – Parties, Mechanism with illustration.
Module III
Documents involved in International trade: Statutory Documents, Financial Documents, Transport
Documents, Risk Bearing Documents. 9 INCOTERMS: C.I.F., F.O.B., C.I.P. -- Financing of Imports
by Opening of Letter of Credit: Documents required, Trade and Exchange Control Formalities,
Sanction of LC Limit. -- Export Finance: Financing of Export/ Deemed Export:
Pre ship, and Post Ship Finance, Export Methods --, E.C.G.C. and other formalities Uniform Custom
Practices of Documentary Credits -- Uniform Rules Collection
Module IV
Introduction to Exchange Rate Mechanism: Spot- Forward Rate, Exchange Arithmetic. -- Deriving
the Actual Exchange Rate: Forwards, Swap[s, Futures and Options. Guarantees in Trade:
Performance, Bid Bond etc.
Module V
International Financial Institution--• International Monetary Fund—functions--• Special Drawing
Rights
• International Bank for Reconstruction and Development--• International Finance Corporation--
• International Development Association
References
1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition, 2005.
2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication, 2006.
3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.
4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, John wiley, 2006.
5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Markets understanding derivatives & other
instrucments, Macmillan.
6. “B.P.Mathur”, Foreign Money in India
7. “Yarbrough”, The World Economy ,Trade & Finance, 7th edition, Cengage learning .
8. “Seethapathy.K.and Suhulakshmi.Y”, Foreign Exchange Management, ICFAI.
9. “Yadav”, Foreign Exchange Markets, Macmillan, 2007.
10. “Thomas von Ungern”, Strategic Foreign Exchange Management, Black well Publishers, 1990.
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 4 RISK MANAGEMENT AND DERIVATIVES
60 contact hours - 4 Credits
Module I
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Investors and risk management-evaluating the risk and return of individual securities and portfoliosdiversification,
asset allocation and expected return-diversification and risk management-bankruptcy
costs and cost of financial distress-taxes and risk management –optimal capital structure and risk
management- should a firm hedge to reduce risk-financial distress and investment.
Module II
Measuring risk for corporations-measuring value at risk in a financial firm implementing VaR –
Measuring cash flow at risk in a non financial firm- VaR CaR and firm value-the impact of projects
on VaR-Managing firm risk measured by VaR or CaR – reducing the cost of risk for a given level of
Var or CaR .
Module III
The growth of derivatives markets –types of derivatives- participants in the derivatives world-uses of
derivatives-effective study of derivatives-using derivatives the right way for risk management.
Module IV
.Basic principles of stock options-what options are and where they come from-why options are good
ideas – where and how options trade-the option premium-profits and losses with option- Basic option
strategies-using options as a hedge-using options to generate income-profit and loss diagram with
seasonal stock positions – improving on the market. Option pricing-Historic evolution-Arbitrage and
option pricing – intuition into black Scholes- The black-scholes option pricing model-calculating
black-schole prices from historical data-implied volatility-using black-scholes to solve for the put
premium option Greeks –other derivatives.
Module V
Fundamentals of futures market-the concept of futures contract-market mechanics market
participants-the clearing process-Principles of futures contract pricing spreading with commodity
futures-hedging with forwards, futures and option contracts
Reference
1. Robert A Strong : Derivatives an introduction.
2. Rene.M Stulz : Risk Management and derivatives
3. Suresh Sundaresan : Fixed income market and their derivatives
4 RobertA Strong : Portfolio construction, management and protection
5Bhalla V.K : Financial derivatives
6. Hull
7. Financial derivatives : Dr. SSS Kumar
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
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MBA FIN 5 CORPORATE TAXATION
60 Hours 4 Credits
Course objectives:
To acquaint the students with the corporate taxation laws in the country, and,
To gain enough knowledge to manage corporate taxes.
Module I
Income Tax Act- basic concepts and definitions; Income; Agricultural income; Assessee; Person;
Average rate of tax; Assessment year; Previous year; Residential status; Residence and incidence of
tax. Heads of income.
Module II
Computation of income under the head Profits and Gains from Business or Profession; Chargeability;
Deductions expressly allowed; Expenses allowable under certain restrictions; Expenses expressly
disallowed; Maintenance of accounts; Compulsory audit of accounts; Computation of profits and
gains; Problems on computation of income from business or profession.
Module III
Computation of total income; Set off and carry forward of losses; Deductions from total income
applicable to corporate assesses. Assessment of companies: Definition of company; Indian company;
Domestic company; Foreign company; Obligation of companies; Computation of taxable income;
Determination of tax liability; Problems on computation of tax liability of companies.
Module IV
Tax planning: Tax avoidance; Tax evasion; Tax management; Tax planning with reference to
financial management decisions such as Capital structure, intercorporate dividend and transfers,
dividend policy and bonus shares. Tax planning with reference to specific managerial decisions like
make or buy decisions, own or lease decisions, repair or replace decisions and shut down or continue
decisions.
Module V
Tax planning with respect to managerial remuneration, mergers and acquisitions, foreign
collaborations and joint ventures, Implications of avoidance of double taxation agreements.
Books:
1. Ahuja, G.K. and Gupta, Ravi: Systematic Approach to Income Tax, Bharat Law House, Allahabad
1999.
2. Singania, Vinod K.: Direct Taxes :Law and Practice, Taxman, Delhi
3. Prasad, Bhagavati: Direct Taxes: Law and Practice.
4. Sreenivas, E.A.: Handbook of Corporate Tax Planning, Tata McGraw Hill, New Delhi
Finance Elective
MASTER OF BUSINESS ADMINISTRATION
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MBA FIN 6 FINANCIAL SERVICES
60 Contact hours - 4 Credits
Module I
Indian financial system – an overview. Money market – call money market – commercial paper
market – commercial bill market – certificates of deposits – treasury bill market – gilt edged
securities market. Capital market – an overview - capital market instruments - capital market reforms
–primary markets – methods of raising funds from primary market- public issue global markets –
issue of American depository receipts and global depository receipts – guide lines on their issue –
emerging trends.
Module II
Financial services- nature – characteristics – role of financial services in economic development –
relevance of the study of financial services – factors influencing the growth and development of
financial services industry – types of financial services
Module III
Merchant banking – historical perceptive – nature of services provided by Merchant bankers –
structure of merchant banking firm – setting up and managing a merchant bank – SEBI regulations on
merchant banks – under writing – stock broking – depositories – tax planning services – port folio
management services – factoring services and practices – card business – credit cards and debit cards.
Module IV
Credit rating: approaches and process of rating – credit rating agencies – CRISIL and ICRA, CARE
ratings for financial instruments – methodology of rating. Leasing: concepts and classification of
leasing – present legislative frame work of leasing – lease evaluation (lessor’s and lessee’s point of
view)- tax aspects of leasing. Hire purchase: introduction – concepts and characteristics – legal
aspects and tax implications – financial evaluation.
Module V
Stock exchange business and practices – insurance – role of insurance in financial frame work –
general insurance – life insurance – marine insurance and others.
References
1 L.M. Bhole: Financial Institutions and Market
2 I. Friend M Blume, J Crocket: Mutual Funds and other Institutional Investors
3 N.J.Yasaswy: Personal Investment and Tax Planning
4 Julia Holyoake, William Weipers: Insurance 4th edition
5 M.Y.Khan: Financial Services
6 Sriam. K: Hand book of leasing, Hire purchase and Factoring.
7 Bhatt. R.S : Financial system for economic development
8 Pandey I.M: Venture Capital – The Indian Experience
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Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 7 BEHAVIOURAL FINANCE
Objectives:
To give a broad idea about the basic concepts of behavioral finance
To equip the student to manage personal finance.
Module I:
Conventional finance and challenges to market efficiency—expected utility, prospects theory—
mental accounting-Heuristics and biases, over confidence and emotions. Financial decision making—
Stemming from heuristics and biases.
Module II
Investor psychology and asset pricing—preferences and anomalies in financial markets—Individual
investor anomalous behavior—investor problems.
Module III
Retirement schemes, pension schemes and client management—behavioral explanation for anomalies
and behavioral investing—behavioral corporate finance.
Module IV
Winners curse—bubble and IPO’s—increments to winners curse—valuation of uncertainty—
historical bubbles—experimental bubbles—internet bubbles.
Module V
Limits to arbitrage—systematic trading—arbitrage theory—relative miss pricing— closed ended
mutual funds—equity carve outs—systematic noise. Anomalies—post earning announcement drifts,
event studies, test of joint hypothesis.
References:
1. Nafsingr,J.R. 2001: Investment madness, Prentice Hall
2. Plous: 1993 : The psychology of Judgment and decision making : Mc Grow Hill
3. Mitchell O.S & S.P. Utkus: Pension design and structure—New lessons from Behavioral Finance.
Mc Grow Hill
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Finance Elective
MASTER OF BUSINESS ADMINISTRATION
MBA FIN 8 TREASURY MANAGEMENT
60 Hours 4 Credits
Course objectives:
To gain an in-depth understanding of the concepts, tools and techniques of
Treasury management training, and,
To learn treasury operations.
Module I
Scope and Function of Treasury Management; Structure and Organization of Treasury Management –
Role of CFO – Function s of Treasurer and Controller – Responsibilities of Treasurer
Module II
Internal Treasury Control ; Structure and Organization of Treasury – Accounting and Control –
Various Measures of Controls – insights into Information Systems and Reporting Standards –
measuring Treasury Performance.
Module III
Tax Planning and Treasurer ; What is Tax Planning ? Avoidance and Evasion – Tax Planning.
Managing Bankruptcy ; Definition of Bankruptcy – Factors of Leading to Bankruptcy - Symptoms of
Bankruptcy – Bankruptcy Costs – Bankruptcy Prediction Models – Case Study – Barings
Module IV
Managing Customer and Investor Relationships ; Services Rendered by Banks – The Indian Banking
Services – Investor Relations Programs – Disseminating Information – Planning for Contingencies –
Dealing with Hostile Press.
Module V
Funds Management in Banks; Cash and Liquidity Management – Reserve Management –Investment
Portfolio Management – Transfer Pricing – Assets and Liability Management – Forex Management
Books:
1. R. M. SREEVATAVA- MANAGEMENT OF FINANACIAL INSTITUTIONS
2. BANK MANAGEMENT- INDIAN INSTITUTE OF BANK MANAGEMENT
3. N.S.BHOLE- FINANCIAL INSTITUTIONS AND MARKETS
4. Meera Sharma: Management of financial institution
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Marketing elective
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 1MARKETING RESEARCH
60 Hours 4 Credits
Course objectives:
To understand the process of systems analysis and design, and,
To gain a practical orientation to structured systems analysis and design.
Module I
Marketing Research – scope and importance; Marketing research management; Role of Marketing
Research in strategic decision making; Marketing research and market research; Cost value analysis
of marketing research; limitations of marketing research; Ethical issues in marketing research – issues
connected with the client, researcher and the informants. Marketing information system- need,
importance and functions; Components of Marketing Information systems; Marketing information
systems Vs Marketing research;
Module II
Marketing research process; major steps in marketing research process; Types of research exploratory
research and conclusive research; Descriptive research vs experimental research; Qualitative research
vs quantitative research; Data sources – internal and external sources; Methods of research – survey,
observation, Focus Group Discussion; Depth Interviews; Content Analysis; Projective Techniques;
Research design - meaning and importance of research design; types of research designs; Uses of
research designs; Sampling technique; theories of sampling; types of sampling; sampling distribution;
determination of sample size.
Module III
Measurement and Scaling techniques – nominal scale; ordinal scale; interval scale and ratio scale;
variables and attributes; Attitude scaling – Likert scale; Semantic-differential scale; Stapel scale;
Questionnaire design – factors to be considered in questionnaire design;
Module IV
Data analysis and interpretation – tools of data analysis; hypothesis setting and testing; parametric
and non-parametric tests; Z test, t-test;
Chi Squaretest; AVOVA- Univariate and multivariate;
Chi Squaretest; AVOVA- Univariate and multivariate;
Analysis of experimental designs; Use of MS Excel and SPSS package for data analysis – Cluster
analysis; Conjoint analysis, Factor analysis; Multi-dimensional analysis, Discriminant analysis.
Report writing.
Module V
Market research; product research; packaging research; consumer research; motivation research;
Communication research; sales research; advertising research; testing of media effectiveness; pre-test
and post test; copy research.
Books:
1. Parasuraman A, Druv Grewal and R.Krishnan: Marketing Research, Biztandra, New Delhi 2004.
2. Nargundkar, Rajendra: Marketing Research- Text and Cases, Tata McGraw Hill, New Delhi
2004.
3. Green, Paul E. , Donald S.Tull and Gerald Albaum: Research for Marketing Decisions, Prentice
Hall of India, New Delhi
4. Hair, Joseph: Marketing Research, Tata McGraw Hill, New Delhi 2005.
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5. Malhotra, Naresh: Marketing Research, Prentice Hall of India, new Delhi 2002.
6. Luck, David and Donald Rubin: Marketing Research, Prentice Hall of India, New
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 2: PRODUCT MANAGEMENT
60 Hours 4 Credits
Course objectives:
To understand the process of systems analysis and design, and,
To gain a practical orientation to structured systems analysis and design.
Module I
Product management – Introduction and importance of product management. Product- core, tangible
and augmented. Types of products; Role of product manager in different industries; Demand
forecasting; market segmentation; product plan- components of product plan; Product differentiation;
product deletion. Future of product management.
Module II
New product development- stages of new product development; Product modification; Product
variants; diffusion and adoption process; Industrial and consumer innovations; Diffusion of
innovation cycle; New product launch strategies; successes and failures. Packaging methods and
strategies. Channel management and the product manager; Customer contact and the product
manager; Channel selection; Monitoring profitability by channel; Customer relations and the product
manager; Customer acquisition;
Module III
Product positioning; Organising product teams; product policy; product life cycle; new product
demand forecasting; models of demand forecasting; product portfolio models.
Module IV
Category attractiveness analysis- aggregate market factors, Category factors and environmental
analysis. Competitor analysis- assessing competitors current objectives and strategies, Differential
advantage analysis; Customer analysis; Beyond category brand extension.
Module V
Developing product strategy- Elements of product strategy; Strategic options for product; Product
strategy over the life cycle; Financial analysis for product management: Sales analysis; Profitability
analysis. Case studies in new product introductions and product management.
Books:
1. Lehmann, Donald R and Winer, Russel S.: Product Management, Tata McGraw Hill., New
Delhi 2004.
2. Majumdar, Ramanuj: Product Management, Prentice Hall of India.
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3. Ulrich, Karl T. and Eppinger, Steven D: Product Design and Development, Tata McGraw
Hill, New Delhi 2004.
MASTER OF BUSINESS ADMINISTRATION
MBA MAR. 3 BRAND MANAGEMENT
60 Hours 4 Credits
Course objectives:
To understand the strategic significance of brand building, and,
To understand the formulation and implementation of brand building strategies.
Module I
Concepts of Brand: Importance of branding; types of branding; Brand awareness; Brand essence;
Brand personality; Brand identity; Brand associations, brand image and; Brand loyalty; Brand equity;
Product vs corporate branding. New band development.
Module II
Branding strategies: Brand name selection; Brand building tools; Brand extension decisions; Related
extension and unrelated extension; family vs individual brand names; Multiple branding; Private vs
national branding.
Module III
Brand positioning and re-launch: Brand building and communication. Brand repositioning.
Indian cases on brand positioning and repositioning.
Module IV
Evaluation of brand equity: Models for evaluation of brand equity.
Module V
Branding for international markets. Protection of brand assets. Brand audit;
Books:
1. Aaker, David A: Managing Brand Equity, Free Press, New York
2. Sen Gupta, Subrato: Brand Positioning, Tata McGraw Hill, Delhi 2004.
3. Chaturvedi, M: New Product Development, Wheeler Publications, New Delhi
4. Kapferer, J.N.: Strategic Brand Management, Kogan Page, London
5. Kuller, K.L.: Strategic Brand Management, Prentice Hall, New Delhi
6. Moorthy, Y.L.R.: Brand Management, Vikas Publication House, New Delhi
7. Aaker, David A: Building Strong Brands, Free Press, New York
Behind
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MASTER OF BUSINESS ADMINISTRATION
MBA MAR 4 CONSUMER BEHAVIOUR
60 Hours 4 Credits
Course objectives:
1. To understand the basics of consumer decision-making processes, and,
2. To understand the information needs for helping the consumer in decision making.
Module I
Consumer behaviour – concepts; nature, scope and applications of consumer behaviour; Consumer
behaviour and marketing strategy; profiling consumers and their needs; Market segmentation and
consumer research; psychographics and life-style; Consumer behaviour audit.
Module II
Consumer involvement and decision-making; Consumer decision-making process; Information
search process; Evaluative criteria and decision rules.
Module III
Individual influences on buying behaviour; Consumer as an individual; Theories of personality;
personality and market segmentation; consumer perception; consumer needs and motivation. Personal
influences and attitude formation. Learning and consumer involvement; Communication and
consumer behaviour. Reference group influence in buying decisions; opinion leadership. Family life
cycle and decision-making; Social class concept and measurement
Module IV
The buying process: problem recognition and information search behaviour; information processing;
alternative evaluation; Purchase process and post purchase behaviour. Models of consumer decisionmaking-
early models, Howard Sheth model. Recent developments in modelling consumer behaviour.
Module V
Culture and Consumer behaviour: Core culture and sub cultures. Role of culture in consumer buying
behaviour. Profile of Indian consumers; Behavioural patterns of Indian consumers; Problems faced
by Indian consumers; Consumer protection in India
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Books:
1. Hawkins, Best and Coney: Consumer Behaviour, Tata McGraw Hill, New Delhi 2004.
2. Schiffman, L.G. and Kanuk, L.L.: Consumer Behaviour, Prentice Hall of India, New Delhi
1994.
3. Laudon, David L and Bitta Albert J Della: Consumer Behaviour, Tata McGraw Hill, New
Delhi 2005.
4. Mowen, John C: Consumer Behaviour, Macmillan , New York
5. Assael, H: Consumer Behaviour and Marketing Action, South Western, Ohio
Marketing Elective
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 5 ADVERTISING AND SALES PROMOTION
60 Hours 4 Credits
Course objectives:
To understand the process of marketing communication and,
To gain an in-depth understanding about sales promotion.
Module I
Marketing communications: Introduction to integrated marketing communications; Advertising,
personal selling, sales promotion, publicity and public relations. Need and importance of integrated
marketing communications. Legal and regulatory aspects of integrated marketing communications;
Advantages and disadvantages of marketing communications to the producer, consumer, advertising
agencies and society.
Module II
Consumer behaviour and marketing communications; Communication process; Wilber Schramam’s
model, Two step Flow of Communication, Theory of cognitive dissonance and clues for advertising
strategists.
Module III
Advertising: Meaning; Definitions; importance and scope; Advertising agencies; functions of
advertising agencies; Building of advertising programme- Message, headlines, Copy, Logo,
illustration, Appeals, Layout; Creativity in advertising; Copy preparation and testing; Campaign
planning; Media planning; Budgeting; Evaluation; Timing of advertising; Selection, Compensating
and appraisal of advertising agency; Television advertising; News paper advertising; Magazine and
periodical advertising; Ethics in advertising; Regulatory framework for advertising.
Module IV
Sales promotion: Importance and scope; Need and objectives of sales promotion; Consumer
promotion; channel promotion; Timing of sales promotion; Measurement of impact of sales
promotion; sales promotion budgeting.
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Module V
Publicity and public relations: Relevance, scope and importance. Methods of publicity. Different
types of publics and their role in marketing; Managing publics; Methods of publicity; Publicity
materials; Public relations officer- role and functions; Personal selling strategy- importance and role;
Scope of personal selling.
Books:
1. Aaker, David A et. el.: Advertising Management, Prentice Hall of India, New Delhi
2. Belch, Geroge E. and Belch, Michael A: Advertising and Sales Promotion, Tata McGraw
Hill, New Delhi 2004.
3. Jones, John Philip: Behind Powerful Brands, Tata McGraw Hill, New Delhi 2000.
4. Hard, Norman: The Practice of Advertising, Butterworth Heinemann, Oxford
5. Sengupta, Subroto: Brand Positioning, Strategies for Competitive Advantages, Tata McGraw
Hill, New Delhi
Marketing elective
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 6 SALES MANAGEMENT
60 Hours 4 Credits
Course objectives:
To acquaint the students with the concepts and practices of sales management, and,
To enable them to develop capabilities to design and implement sales programmes.
Module I
Sales management- Concepts, scope and importance; Objectives of sales management. Sales function
and the sales organisation; Types of sales organisation. Nature of selling;
Module II
Sales force management- selection and training; Sales job analysis; Sales job description; Recruiting;
Sales person selection; Screening, interviewing/testing, induction and placement. Designing sales
training programmes; Deciding training content, selection of training methods; Execution and
evaluation of training programmes.
Module III
Salesmanship; Theories of salesmanship- AIDA theory; Right set of circumstances theory; Buying
formula theory and Behavioural equation theory. Qualities of salesman; Motivating salesmen;
Compensating salesmen; Requirements of a good sales compensation plan; Types of compensation
plans; steps in designing a salesman compensation plan.
Module IV
Sales territories – Concept of sales territory; Procedures for setting up sales territories; Assignment of
sales personnel to territories; Sales budget and sales quota; Purpose, form and content of sales
budget; Sales quota- Concept and types of sales quota; Quota setting procedures; Administering sales
quota.
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Module V
Performance evaluation for salesmen: standards of performance; Relation of performance Standard to
personal selling objectives. Sales meetings; Planning and staging sales meetings, sales contests; Sales
control; Sales audit; Sales analysis; Marketing cost analysis.
Books:
1. Anderson, R: Professional Sales Management, Prentice Hall of Inc., New Jersety 1992.
2. Spiro, Rosann L, Stanton, William J and Rich, Gregory A: Management of Sales Force, Tata
McGraw Hill, New Delhi 2005.
3. Dalrymple, D.J.: Sales Management: Concepts and Cases, John Wiley, New York
4. Stilt, Cundiff and Govoni: Sales Management- Decisions, Strategies and Cases, Prentice Hall
of India , New Delhi
5. Donaldson, Bill: Sales Management, McMillan,
Marketing Elective
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 7 INTERNATIONAL MARKETING
60 Hours 4 Credits
Course objectives:
To understand the international environment for marketing, and,
To gain an in-depth understanding of global marketing practices.
Module I
International Marketing: Meaning and Definition; Scope and Importance of International marketing;
International, multinational and global marketing. Reasons for international marketing; Forces
restricting international marketing; Management orientation to international marketing; Challenges of
international marketing.
Module II
International economic environment: Different economic systems; Big emerging nations; Low
income, middle income and high income countries. International trade environment; Preferential
trade agreements; Specific trading groups; International social and cultural environment;
Understanding culture. Political, legal and regulatory environment. Concept of sovereignty; Political
risk; International legal system; Business issues in legal systems; Approaches to dispute settlement.
International regulatory environment; WTO.
Module III
International market entry strategy: Factors influencing entry strategy; Modes of entry; Exporting;
Problems in exporting; Measures of import restriction and export promotion; International payment
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system. Licensing; Foreign Direct Investment; Strategic Alliances; Global strategic partnership and
relationship enterprise.
Module IV
International marketing mix strategy: International product strategy; Factors affecting product
strategy; International promotion strategy; Integrated marketing communications; Global advertising;
Global personal selling; Global sales promotion and publicity; International distribution strategy.
Module V
International marketing information system and marketing research; Steps in international marketing
research; Special issues in international marketing research. International marketing organisation
system; International marketing control system. Foreign trade policy of India
of foreign trade of India
Books:
1. Keegen, Warren and Mark Green: Global Marketing, Prentice Hall of India,New Delhi
2. Cateora, Philip R, and John L Graham: International Marketing. Tata McGraw Hill, New
Delhi 2005.
3. Kripalani, V.H.: International Marketing, Prentice Hall of India, New Delhi
4. Ministry of Commerce, Government of India
5. U.C Mathur: International Marketing- Text and cases : Sage publications
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 8: SERVICE MARKETING
60 Hours 100 marks
Course objectives:
To develop insights into emerging trends in service sector of the economy, and,
To gain practical knowledge in marketing service products.
Module I
Emergence of Service economy: Nature of services; Unique characteristics of services; Goods and
services marketing; Classification of services; Origin and growth of Service marketing. Service
marketing mix;
Module II
Service product development: The service encounters; Service consumer behaviour; Service
management trinity; Service experience; Service quality. Service failure and recovery; Service blue
printing.
Module III
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Service vision and service strategy; Quality issues and quality models of service management;
Quality function deployment; Customer defined service standards; service scape; Customer
satisfaction; Customer satisfaction surveys; integrated marketing of services.
Module IV
Demand and supply management for services; Advertising, branding and packaging of services;
Employees’ roles in service delivery. Customers’ role in service delivery.
Module V
Marketing of Various Services: Marketing of financial services; Marketing of Healthcare services;
Marketing of Tourism services; Marketing of educational services; Marketing of legal and
professional services.
Books:
1. Zeithaml, Valarie A and Bitner, Mary Jo: Services Marketing, Tata McGraw Hill, New Delhi
2004.
2. Woodruffe, Helen : Services Marketing, Macmillan India , New Delhi
3. Lovelock, Christopher H.: Managing Services: Marketing Operations and Human Resources,
Prentice Hall Inc, New Jersey
4. McDonald, Malcom and Payne: A Marketing Planning for Services, Heinemann, Butterworth
1996.
Marketing Elective
MASTER OF BUSINESS ADMINISTRATION
MBA MAR 9 RETAIL MANAGEMENT
60 Hours 4 Credits
Course objectives:
* To give a broad understanding of the retail marketing
Module I
Introduction to retailing-reason for studying retailing-special characteristics of retailing-importance
of developing retail strategy—values and value chain— retailing relationship—technology and retail
relationship-ethical performance and relationship building in retailing- social responsibility and
consumerism.
Module II
` Strategic planning in retailing—situation analysis--objectives— identification of consumer
characteristics and needs—overall strategy- consideration in planning retail strategy-. Retail
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institution –independent, chain, franchising, leased departments, VMS.WEB, non store based and
other forms of non traditional retailing- direct marketing-electronic retailing-other non traditional
forms of retailing.
Module III
Targeting consumers and gathering information- Understanding consumer-need and desire—
shopping attitude and behaviour—environmental influence—mass retailing, concentrated retailing,
differentiated retailing. Retail information system—marketing research process—site selection and
store location.
Module IV
Retail management— Operations management--Financial management—Human resource
management—merchandising management –merchandising philosophy-plans-logistics-inventory
management—retail pricing—strategies.
Module V
Retail marketing communication—advertising, personal selling , sales promotion and publicity. store
appearance and community relations. Retail promotion mix— Integrating and controlling retail
strategy—retail audit—trends in retailing.
Reference:
1. Barry Berman and Joel. R Evans: Retail management – A strategic approach:— Pearson
education
2. Pradhan: Retail Management, Tat McGraw Hill, New Delhi
3. Berman, Barry and Joel Evans: Retail Management, Prentice Hall, New Jersey
4. Levy, Michael and Barton A Weitz: Retail Management, Tata McGraw Hill, New Delhi 2003
5. Cooper, J: Strategy Planning in Logistics and Transportation, Hogan page, London
6. Cox, Roger and Paul Britain: Retail Management, Prentice Hall, Harlow.
HRM Elective
MASTER OF BUSINESS ADMINISTRATION
MBA HRM 1: HUMAN RESOURCE PLANNING AND DEVELOPMENT
60 Hours 4 Credits
Course objectives:
1. To give the students a deep understanding of process of HR planning, and
2. To familiarize them with the methods for HR development.
Module I
Introduction to HR planning—meaning and definition, objectives of HRP, benefits of HRP, problems
of HRP, process of HRP, Hr demand forecasting-techniques-HR supply forecasting-skill inventoriesmanagement
inventories, wastage analysis. Redundancy strategies, retention strategy, retention plan,
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macro level man power planning and labour market analysis- work flow mapping, recruitment and
succession planning. Macro level manpower planning and labor market analysis; Organizational HR
Planning; Stock taking; Workforce flow mapping; Age and grade distribution mapping. Recruitment
and succession planning.
Module II
Job analysis, meaning and definition, job description and job specifications, steps in job analysis,
process of job analysis, method of collecting job data. Why job analysis, job design—career
management and career planning- selection process.
Module III
Performance management: Performance planning; Potentials appraisal and career development; Tools
for measuring performance.
Module IV
HRD climate; work culture; Quality of work life(QWL) and management of change; TQM and HRD
strategies; HRD in strategic organization;
Module V
HR Information systems; HR Valuation and accounting; HR Audit; Culture Audit; Career
assessment;-Models.
Books:
1. Bernardin, John H: Human Resource Management, Tata McGraw Hill, New Delhi 2004.
2. Arthur M, Career Theory Handbook, Prentice Hall Inc, Englewood
3. Belkaoui, A.R. and Belkaoui ,JM, Human Resource Valuation: A Guide to Strategies and
Techniques, Quarum Books, Greenwood
4. Dale, B, Total Quality and Human Resources: An Executive Guide, Blackwell, Oxford
5. Greenhaus, J.H., Career Management, Dryden , New York
6. Mabey, C and Salama, G., Strategic Human Resource Management, Blackwell, Oxford
HRM Elective
MASTER OF BUSINESS ADMINISTRATION
HRM 2: MANAGEMENT OF INDUSTRIAL RELATIONS
60 Hours 4 Credits
Course objectives:
1. To sensitize the students to the tasks of industrial relations, and,
2. To familiarize them with the current IR practices.
Module I
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Industrial relations perspectives; IR and the emerging socio-economic scenario- IR and the statelegal
framework of IR; Industrial conflict and disputes. Salient features of Industrial Employment
(Standing Orders) Act,1946.
Module II
IR and Trade Unions; Role and future of trade unions; Trade union and the employee; Industrial
unrest; Trade union and the management; Plant level labor relations; Works committees; Joint
management committees.
Module III
Discipline and grievance management; Negotiation and collective settlements; Participative
management and co-ownership; Productivity bargaining and gain sharing.
Module IV
Employee empowerment and quality management; Quality circles; Employee suggestion schemes;
Industrial relations and technology management.
Module V
Role of state in IR; Labor office, labor courts and industrial tribunals; Conciliation and mediation.
Books:
1. Niland J.R. et el, The Future of Industrial Relations, Sage Publications, New Delhi
2. Mamkootam, K, Trade Unionism–Myth and Reality, Oxford University Press, New Delhi
1982.
3. Papola T.S.and Rodgers,G, Labor Institutions and Economic Development in India
4. Ramaswamy , E.A, The Rayon Spinners The Strategic Management of Industrial Relations,
5. Virmani, B.R., Participative Management vs Collective Bargaining, Vision Books, New
HRM Elective
MASTER OF BUSINESS ADMINISTRATION
MBA HRM 3: ORGANISATIONAL DEVELOPMENT AND CHANGE
60 Hours 4 Credits
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Objective:
This course is aimed at providing the students with a frame work of what change and organization
Development is, how it works, its change techniques and what the future of Organisation
Development might be.
Unit I Nature of Change: Necessity for Change, factors affecting change, organizational factors
affected by change, impact of change on structure, communicative patterns and human relations,
Situational analysis and patterns of change, Learning, Training and Development - definitions,
objectives and interlinkages, Basic concepts of Human Resources Development (HRD).
Unit II Change perspectives: Different perspectives related to change; changes as a strategic
management tool; change for internal re-organisation; impact of change on Human Resources
Planning; Global perspectives related to change; quality consciousness as an emerging catalyst for
change; cultural and climatic factors affected by change.
Unit III Organisational transformation: Change cycles; leadership patterns and transformational
strategies; resistance to change - cause and counteractive measures; reward system as an effective
tool to effect and sustain changes; impact of disciplinary measures on behaviour modification;
Business Process Reengineering(BPR)
Unit IV Organisational Development for planned change : Introduction; definition; historical
development and nature of OD; focussed activities - individuals, roles, dyads, groups, inter-groups, as
targets of planned change; problem area; conflict, frustration and stress - impact on behaviour and
productivity, coping strategies; intra-group and inter group conflicts; major OD intervention
strategies and their expected effects.
Unit V Team intervention strategies: Team and groups; Team building interventions; leadership
skills for team building; sensitivity training (T - groups); Transactional analysis; communicating
skills and group dynamics; developmental activities based on simulations, role-plays and games.
References:
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HRM Elective
MASTER OF BUSINESS ADMINISTRATION
HRM 4: GLOBAL HUMAN RESOURCE MANAGEMENT
60 Hours 4 Credits
Course objectives: The objective of the course is to develop a diagnostic and conceptual
understanding of the cultural and related behavioral variables in the management of global
organizations.
Module I: International organization – approaches to the study of comparative employment policy –
convergence theory, Marxist theory, the cultural approach –the institutionalism perspective/functions-
Globalization and
HRM.
Module II: International HRM models –Poles adaptation of the Harvard model- the Brewster and
Bournois model of International HRM –controversy International HRM- Problems of global research
– evidence of international HRM-Internationalization of business – types of global business-Impact
of inter country differences on HRM.
Module III : International staffing –Policies and practices –Techniques and sources of global
recruitment ,selection process-global labour market differences-global compensation –Managerial
transfers-Global Management Development- techniques- management qualifications and
characteristics, motivation and retention of talent, 360 degree feedbackinternational
adjustments- repatriation.
Module IV:Comparative Labour Relations- International Pressures on National Practices-
Multinational Ownership and collective bargaining- women in global business- quality circlesparticipative
management- An overview of HRM in USA , UK , Japan , West Germany and Russia-
Innovative management techniques and their influences
Module V: HRM in Global Organizations – Ethics in International business- Western and Eastern
Management thoughts in the Indian context.
References:
VSP Rao: Human Resource Management—Text and Cases
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HRM Elective
MASTER OF BUSINESS ADMINISTRATION
HRM 5 MANAGEMENT OF TRAINING AND DEVELOPMENT
60 Hours 4 Credits
Objectives: To familiarize the students with the requirements for designing appropriate systems for
management of organizational career development, roles identity and with the concepts of the
Managerial competency approach and its relevance to career management.
Module I: Training process an overview—training, development and education, structure of
training origination—role competencies and positions of training professionals—training as a system,
training process models-evolution of training role—strategic training and development process,
implications of strategies for training—training environment, models of organizing and training
departments.
Module II: Learning and learning styles—David Kolb’s learning style model, VAK model,
principles of learning, Blooms taxonomy, andragogy and pedagogy, synergogy for team learning—
learning theories, reinforcement theory, social learning theory, goal theory, need theory, expectancy
theory, adult learning theory, information processing theory, learning and knowledge management-
Robert Gagne’s The nine events of instruction.
Module III: Training needs analysis, organization analysis, person analysis, task analysis. Need
assessment techniques, training design and development—Principles, design process, Types of costs
in training program, lesion plans- Training implementation, approaches, seating arrangements,
selection and training of trainees, training aids, teaching and facilitation skills.
Module IV: Technical training—training for TQM, attitudinal training, training for management of
change, training for productivity, training for creativity and problem solving, training for leadership.
Training communication, evaluation process .Donald Kirkpatrick’s evaluation model-outcomes used
in evaluation training program—Methods of data collection for training evaluation—cost benefit
analysis, Future of training and development.
Module V: Management development—objectives of MD—Methods of MD, models of management
development. Compulsory case analysis.
References:
1. Lyntop R. Pareek.U: Training for development.
2. Buckley R and Caple: The theory and practice of Training
3. Peppar, Allan D: Managing the training and development function.
4. John Patrick: Training Research and practice.
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HRM elective
MASTER OF BUSINESS ADMINISTRATION
MBA HRM 6: PERFORMANCE MANAGEMENT
60 Hours 4 Credits
Course objectives:
To gain an in-depth understanding of organizational and managerial performance, and,
To gain practical knowledge in setting up team management, target setting and achievement.
Module I
Concepts of organizational performance: Vision and mission: Communicating and living shared
view; Competencies and behaviors for effective performance; Establishing the skills, knowledge and
attitude required for the organization’s future; Recruiting and developing against the agreed
competencies; Performance standards and targets; Clarifying, communicating and reviewing
organizational goals and targets; Linking group and individual responsibilities to organizational
performance.
Module II
Performance management: Meaning and importance of Managerial Performance; Critical success
factors analysis for managerial performance; Business System analysis; Management styles and
performance; Style of communication; Performance appraisal: Instrument for performance appraisal;
Evaluation of managerial performance. Setting performance standards; measurement of performance;
Time management;
Module III
Management style: Relationship orientation; Task orientation; Working in teams: Team development;
coaching and training; Leadership Skills and Motivation. Setting objectives and targets; Setting smart
goals; chasing targets;
Module IV
Indicators of performance for different levels of management; Criteria for evaluating performance of
junior level managers, middle level managers and top level managers; Tracking performance;
Feedback management for performance improvement.
Module V
Organizational culture and managerial performance: Developing appropriate culture for superior
performance; Focusing individual and organizational learning on improved performance; Rewards
and performance - Defining appropriate reward systems; Ensuring the link between performance and
rewards; Limitations and boundaries of performance related rewards; Using effective methods of
reviewing performance and development; Performance based cultures and structures.
Books:
1. White, Alasdair.: Performance Management
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International Business Elective
MASTER OF BUSINESS ADMINISTRATION
MBA IBS: 1 STRATEGIC FINANCIAL MANAGEMENT
60 Contact hours - 4 Credits
Module I
Strategic financial management an overview—Agency theory-Conflict of interist. Business valuation
methods – dividend yield method – earnings yield method- earnings ratio method – ROI valuation
method. Capital asset pricing model – dividend growth valuation model.
Module II
Valuation of securities: approaches to corporate valuation, valuation of equities including cash flow,
dividends and earnings approach- valuation of debt – valuation of convertibles and derivatives.
Black- Scholes model -valuation for mergers and acquisitions.
Module III
Corporate restructuring – Broad areas of restructuring – rationale for diversification –techniques for
corporate restructuring – expansion techniques - joint ventures, business alliances, foreign franchises,
intellectual property rights – Disinvestment techniques – sell off – de merger (spin off) management
buy out – liquidation- leveraging buyout- other techniques – going private – share repurchase – buyin
reverse merger.
Module III
Mergers and acquisitions – types of amalgamations- methods of take over – motives and strategies
influencing M&A- Motives of cross boarder M&A- Categories of M&A- methods of payment in
M&A – steps in merger transactions – tax benefits of merger transactions – reverse mergers – steps in
reverse mergers – defensive strategies in hostile takeovers.
Module IV
Corporate restructuring – Broad areas of restructuring – rationale for diversification – techniques for
corporate restructuring – expansion techniques – M&A , takeovers , joint ventures, business alliances,
foreign franchises, intellectual property rights – Disinvestment techniques – sell off – de merger (spin
off) management buy out – liquidation- leveraging buyout- other techniques – going private – share
repurchase – buy-in reverse merger.
Module V
Financial reorganization – leverage buy-out- concept of LBOs – stages of LBO operation - sources of
value generation through LBO . International sources of finance – GDR,ADR,ADS.
References
1. Ravi . M. Kishore : Financial management
2. Prasanna Chandra : Financial management
3. I.M.Pandey: Financial management
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International Business Elective
MASTER OF BUSINESS ADMINISTRATION
MBA IBS: 2 INTERNATIONAL FINANCE
60 Contact hours - 4 Credits
Module I
Balance of payments – Structures – Disequilibrium – Adjustment mechanism – Relation between
balance of payments and foreign exchange rates – Theories of exchange rates – macro economic
factors affecting exchange rates – effects of exchange rate changes.
Module II
Exchange rate determination – Under Bretton woods system – the present system of floating rates –
value of Indian rupee – How it was and in determined – the recent trends in exchange rate of the
rupee – the issue of convertibility of rupee.
Module III
IMF- its functions- special schemes of landing – conditionality of IMF loans – IMF’s role in
providing international liquidity SDR’s – International financial markets and instruments
Module IV
Foreign exchange markets in India
of banks – Exchange position and fund position – Vostro and Nostro accounts
Forward markets – Forward margins – Factors affecting forward rates – Swap operation – arbitrage
operations – Option delivery – Early delivery – Cancellation and extension of forward contracts
Module V
Exchange rate quotations – Inter bank customs rates for different types of foreign exchange
transactions – TT’s, MTs, Drafts, Bill of exchange – Meaning of transfers between countries.
Reference:
1. M.L. Thingan : International economics
2. S.K. Varghese : Foreign exchange and financing of foreign trade
3. S.S.M. Desai : International economies
4. A.K. Chatterjee : Principles of foreign exchange
5. Indian institute of bankers: Finance of foreign trade and foreign exchange
6. Maurice Levi : International finance
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International Business Elective
MASTER OF BUSINESS ADMINISTRATION
MBA IBS: 3 INTERNATIONAL MARKETING
60 Hours 4 Credits
Course objectives:
To understand the international environment for marketing, and,
To gain an in-depth understanding of global marketing practices.
Module I
International Marketing: Meaning and Definition; Scope and Importance of International marketing;
International, multinational and global marketing. Reasons for international marketing; Forces
restricting international marketing; Management orientation to international marketing; Challenges of
international marketing.
Module II
International economic environment: Different economic systems; Big emerging nations; Low
income, middle income and high income countries. International trade environment; Preferential
trade agreements; Specific trading groups; International social and cultural environment;
Understanding culture. Political, legal and regulatory environment. Concept of sovereignty; Political
risk; International legal system; Business issues in legal systems; Approaches to dispute settlement.
International regulatory environment; WTO.
Module III
International market entry strategy: Factors influencing entry strategy; Modes of entry; Exporting;
Problems in exporting; Measures of import restriction and export promotion; International payment
system. Licensing; Foreign Direct Investment; Strategic Alliances; Global strategic partnership and
relationship enterprise.
Module IV
International marketing mix strategy: International product strategy; Factors affecting product
strategy; International promotion strategy; Integrated marketing communications; Global advertising;
Global personal selling; Global sales promotion and publicity; International distribution strategy.
Module V
International marketing information system and marketing research; Steps in international marketing
research; Special issues in international marketing research. International marketing organisation
system; International marketing control system. Foreign trade policy of India
of foreign trade of India
Books:
1. Keegen, Warren and Mark Green: Global Marketing, Prentice Hall of India,New Delhi
2. Cateora, Philip R, and John L Graham: International Marketing. TataMcGraw Hill, New
Delhi 2005.
3. Kripalani, V.H.: International Marketing, Prentice Hall of India, New Delhi
4. Ministry of Commerce, Government of India
5. U.C Mathur: International Marketing- Text and cases : Sage publications
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International Business Elective
MASTER OF BUSINESS ADMINISTRATION
MBA IBS 4: GLOBAL HUMAN RESOURCE MANAGEMENT
60 Hours 4 Credits
Course objectives: The objective of the course is to develop a diagnostic and conceptual
understanding of the cultural and related behavioral variables in the management of global
organizations.
Module I: International organization – approaches to the study of comparative employment policy –
convergence theory, Marxist theory, the cultural approach –the institutionalism perspective/functions-
Globalization and HRM.
Module II: International HRM models –Poles adaptation of the Harvard model- the Brewster and
Bournois model of International HRM –controversy International HRM- Problems of global research
– evidence of international HRM-Internationalization of business – types of global business-Impact
of inter country differences on HRM.
Module III : International staffing –Policies and practices –Techniques and sources of global
recruitment ,selection process-global labour market differences-global compensation –Managerial
transfers-Global Management Development- techniques- management qualifications and
characteristics, motivation and retention of talent, 360 degree feedbackinternational
adjustments- repatriation.
Module IV:Comparative Labour Relations- International Pressures on National Practices-
Multinational Ownership and collective bargaining- women in global business- quality circlesparticipative
management- An overview of HRM in USA, UK, Japan, West Germany and Russia-
Innovative management techniques and their influences
Module V: HRM in Global Organizations – Ethics in International business- Western and Eastern
Management thoughts in the Indian context.
References:
VSP Rao: Human Resource Management—Text and Cases
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International Business
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA IBS 5 FOREX MANAGEMENT
Time 60 hours 4 Credits
Module I
Meaning of the Term “Foreign Exchange”, Exchange Market, Statutory basis of Foreign Exchange,
Evolution of Exchange Control, Outline of Exchange Rate and Types, Import Export India’s Forex
Scenario: BOP crisis of 1990, LOERMS, Convertibility.3 Introduction to International Monetary
Developments: Gold standard, Bretton Woods’s system, Fixed-Flexible Exchange Rate Systems,
Euro market.
Module II
Finance Function: Financial Institutions in International Trade. 5 Non resident Accounts: Repatriable
and Non Repatriable, Significance for the Economy and Bank. -- Methods of IN Trade Settlement:
Open Account, Clean Advance, Documentary Credit, Documentary Collection. -- Documentary
Credits (Letter of Credit): Types of LC – Parties, Mechanism with illustration.
Module III
Documents involved in International trade: Statutory Documents, Financial Documents, Transport
Documents, Risk Bearing Documents. 9 INCOTERMS: C.I.F., F.O.B., C.I.P. -- Financing of Imports
by Opening of Letter of Credit: Documents required, Trade and Exchange Control Formalities,
Sanction of LC Limit. -- Export Finance: Financing of Export/ Deemed Export: Pre ship, and Post
Ship Finance, Export Methods --, E.C.G.C. and other formalities Uniform Custom Practices of
Documentary Credits -- Uniform Rules Collection
Module IV
Introduction to Exchange Rate Mechanism: Spot- Forward Rate, Exchange Arithmetic. -- Deriving
the Actual Exchange Rate: Forwards, Swap[s, Futures and Options. Guarantees in Trade:
Performance, Bid Bond etc.
Module V
International Financial Institution--• International Monetary Fund—functions--• Special Drawing
Rights• International Bank for Reconstruction and Development--• International Finance
Corporation--• International Development Association
References
1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition, 2005.
2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication, 2006.
3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.
4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, John wiley, 2006.
5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Markets understanding
derivatives & other instrucments, Macmillan.
6. “B.P.Mathur”, Foreign Money in India, Macmillan
7. “Yarbrough”, The World Economy ,Trade & Finance, 7th edition, Cengage learning .
8. “Seethapathy.K.and Suhulakshmi.Y”, Foreign Exchange Management, ICFAI.
9. “Yadav”, Foreign Exchange Markets, Macmillan, 2007.
10. “Thomas von Ungern”, Strategic Foreign Exchange Management, Black well Publishers, 1990.
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International Business Elective
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA IBS 6: ELECTRONIC COMMERCE
60 Hours 4 Credits
Course objectives:
To understand the importance of database systems for business management, and,
To gain a practical orientation to database development and maintenance.
Module I
Electronic Commerce (EC)- Definition, Scope and Types: B2B, B2C, C2B, C2C, Intra-business EC .
Electronic Marketing Process, Interdisciplinary nature of EC. Driving forces of EC. Business models
in E-commerce.
Module II
E-business strategies and their implementation; E-commerce for service oriented industries-
Online publishing, Securities broking, Travel and Tourism, Job market services, Real estate, Cyber
banking and auctions; B2B Electronic Commerce: characteristics and Models of B2B E Commerce;
Module III
Technology Infrastructure for E-Commerce: The Internet T\technology and standards; Internet
Protocols; EDI, Mark up languages, Web servers, browsers and Clients. Search Engines, E-mails;
Intranet and Extranet; Biometrics and grid computing. Development of E-Commerce Portals:
Module IV
Electronic payment systems: Online Credit card; Electronic fund Transfer and Debit Cards; Stored
Value Cards and E-Cash, E-Cheque, Unified payment systems. Security schemas in Electronic
payment Systems.
ModuleV
Marketing for E-Commerce: Electronic marketing in B2B; Retailing on the Net – Online shops,
Online services, Career and job search services; Internet Marketing Technologies: Web transaction
logs and Customer profiling and targeting; Data warehousing and mining; Spam; Marketing and
Branding Strategies in E-Commerce. Online Marketing Research.
Books:
1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective,
Pearson Education Asia, Delhi 2002.
2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi 1999.
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3. Rayport, Jeffrey F and Jaworksi, Bernard J: Introduction to E-Commerce, Tata McGraw
Hill, New Delhi 2003.
4. Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley, Singapore 2001.
5. Rich, Jason R: Starting an E-Commerce Business, IDG Books, Delhi 2000.
6. Laudon, Kenneth C and Carol Guercio Traver : E-Commerce business. Technology. Society,
Pearson Education, Delhi 2005.
7. Stamper David A, and Thomas L.Case: Business Data Communications, Pearson Education,
New Delhi 2005.
8. Willam Stallings: Business Data Communications, Pearson Education, New Delhi 2004.
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA SYS 1: SYSTEMS ANALYSIS AND DESIGN
60 Hours 100 marks
Course objectives:
To understand the process of systems analysis and design, and,
To gain a practical orientation to structured systems analysis and design.
Module I
Systems Development; Project Selection; Sources of Project Requests; Managing Project Review and
Selection; Project Investigation; Project Planning and Estimating; Project Monitoring and Control;
Module II
Role of Systems Analyst and Designer; Approaches to Systems Analysis and Design- Traditional
approaches; Structured Approaches;
Module III
Structured Systems Analysis- The PARIS model; Planning the Approach- Objectives and
Constraints, Preparing for detailed analysis, Feasibility Study; Asking questions for Collection of
Data- planning and conducting interviews; Questionnaires, Observation, Record searching,
Document analysis; Recording Information – Data Dictionaries and Case Tools, DFDs, Entity
models; Interpreting information and Specifying Requirements.
Module IV
Systems Design: Design Objectives and Constraints; Human-computer interface design; Systems
Interfaces; Logical Data Design; File and Database Design; Physical Data Design; Program Design.
Software Testing- Unit Testing, System Testing, Integration Testing.
Module V
Selection of Hardware and Software- Processor, memory, Peripherals, Vendor Selection, Software
Selection; Operating System. Performance and Acceptance Criteria.
Books:
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1. Awad Elias M: Systems Analysis and Design, Prentice Hall of India, New Delhi 1990.
2. Kendall, E.Kenneth and Julie E.Kendall: Systems Analysis and Design, Pearson Education, New
Delhi 2005.
3. Whitten, Bentley and Dittman: Systems Analysis and Design Methods, Tata McGraw Hill, New
Delhi 2003.
4. Hawryszkiewyez, I.T.: Introduction to Systems Analysis and Design, Prentice Hall of India, New
Delhi 1991.
5. Marco, T.D: Structured Systems Analysis and System Specification, Yourdon Press, New Delhi
1989.
6. Whitten, J.L. et. El. : Systems Analysis and Design Methods, Galgotia, New Delhi 1994.
7. Yates, Don, Maura Shields and David Helmy;Ed.: Systems Analysis and Design, Macmillan, Delhi
1994.
8. Hoffer, Jeffrey A, Marry B.Prescott, and Fred R.McFadden: Modern Systems Analysis and
Design; Pearson Education, New Delhi 2004.
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA SYS 2: DATABASE MANAGEMENT SYSTEMS
60 Hours 4 Credits
Course objectives:
To understand the importance of database systems for business management, and,
To gain a practical orientation to database development and maintenance.
Module I
Concepts of Database: Data structures; File Processing and Access Methods; Data independence;
Schema; Database languages; Database users; Classification of database systems; Evolution of
DBMS.
Module II
E-R modelling; Features of data model; Entities and Entity sets; Attributes and Keys; ER
Diagrams; Weak entities; generalisation and specialisation; Extended E-R model. Physical Data
Organisation; File organisation concepts – Sequential, indexed sequential, hashed,
multi ring and inverted B trees;
Module III
Relational model: Domains, Attributes, keys, Tuples, Relations; Relational database schemas;
Relational Algebra; Operations using SQL queries. Hierarchical network models: Network model
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concepts; Records and Sets; CODASYL and DBTG system architecture; Navigation; Simple queries.
Hierarchical model concepts; Record and links; Virtual records; DDL and simple queries.
Module IV
Database system architecture overview: Catalogs, Data dictionary, Query translator, Optimiser,
Access planner; Transaction processing; Concurrency control and Recovery buffer management.
Module V
Oracle 9i: Features; Use of ORACLE for database applications; Simple applications for management
functions.
Books:
1. Hoffer, Jeffrey A, Marry B.Prescott, and Fred R.McFadden: Modern Database Management;
Pearson Education, New Delhi 2004.
2. Silberschatz, Korth and Sudarshan: Database System and Concepts, Tata McGraw Hill, New
Delhi 2004.
3. Novathe and Elmasri: Fundamentals of Database Systems, Addison Wesley, 1991.
4. Loney, Kevin and George Kochi, Oracle 9i, The Complete Reference, Tata McGraw Hill, New
Delhi 2000.
5. Ullmann, Jeffry D, Principles of Database Systems, Galgotia, New Delhi 1990.
6. Post, Gerald V., Database Management Systems, Tata McGraw Hill.
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA SYS 3: ELECTRONIC COMMERCE
60 Hours 4 Credits
Course objectives:
To understand the importance of database systems for business management, and,
To gain a practical orientation to database development and maintenance.
Module I
Electronic Commerce (EC)- Definition, Scope and Types: B2B, B2C, C2B, C2C, Intra-business
EC . Electronic Marketing Process, Interdisciplinary nature of EC. Driving forces of EC. Business
models in E-commerce.
Module II
E-business strategies and their implementation; E-commerce for service oriented industries-
Online publishing, Securities broking, Travel and Tourism, Job market services, Real estate,
Cyber banking and auctions; B2B Electronic Commerce: characteristics and Models of B2B
ECommerce;
Module III
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Technology Infrastructure for E-Commerce: The Internet T\technology and standards; Internet
Protocols; EDI, Mark up languages, Web servers, browsers and Clients. Search Engines, E-mails;
Intranet and Extranet; Biometrics and grid computing. Development of E-Commerce Portals:
Module IV
Electronic payment systems: Online Credit card; Electronic fund Transfer and Debit Cards; Stored
Value Cards and E-Cash, E-Cheque, Unified payment systems. Security schemas in Electronic
payment Systems.
ModuleV
Marketing for E-Commerce: Electronic marketing in B2B; Retailing on the Net – Online
shops, Online services, Career and job search services; Internet Marketing Technologies: Web
transaction logs and Customer profiling and targeting; Data warehousing and mining; Spam;
Marketing and Branding Strategies in E-Commerce. Online Marketing Research.
Books:
1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective,
Pearson Education Asia, Delhi 2002.
2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi 1999.
3. Rayport, Jeffrey F and Jaworksi, Bernard J: Introduction to E-Commerce, Tata McGraw
Hill, New Delhi 2003.
4. Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley, Singapore 2001.
5. Rich, Jason R: Starting an E-Commerce Business, IDG Books, Delhi 2000.
6. Laudon, Kenneth C and Carol Guercio Traver : E-Commerce business. Technology. Society,
Pearson Education, Delhi 2005.
7. Stamper David A, and Thomas L.Case: Business Data Communications, Pearson Education,
New Delhi 2005.
8. Willam Stallings: Business Data Communications, Pearson Education, New Delhi 2004.
UNIVERSITY OF CALICUT
MASTER OF BUSINESS ADMINISTRATION
MBA SYS 4: ENTERPRISE RESOURCE PLANNING
60 Hours 4 Credits
Course objectives:
To understand the need for integration of business functions and processes, and,
To gain a practical insight into the implementation of ERP package.
Module I
Enterprise Resource Planning: Evolution of ERP- MRP and MRP II; Need for system integration;
Early ERP packages; ERP products and markets.
Module II
ERP implementation: Identifying benefits from ERP implementation; Consultant intervention;
Selection of ERP; Process of ERP implementation;
Module III
Managing changes in IT organisation; Preparing IT infrastructure; Measuring benefits of ERP;
Integrating with other systems;
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Module IV
Modules in ERP: Business modules of Popular ERP Packages; and their functionalities. ERP for
SMEs.
Module V
ERP implementation. Project planning, Package selection, Gap analysis, Customising and
configuration; Implementation control. Case studies in ERP implementation
Books:
1. Leon, Alexis : Enterprise Resources Planning, Tata McGraw Hill, new
Delhi 2003.
2. Ptak, Carol and Eli Schragenheim: ERP, St Lucie Press , New York
MASTER OF BUSINESS ADMINISTRATION
MBA SYS 5: BUSINESS PROCESS REENGINEERING
60 Hours 4 Credits
Course objectives:
To understand the concepts, tools and techniques of BPR, and,
To learn about the experiences of Indian business firms with BPR.
Module I
Business Process Reengineering: Conceptual foundations of Business Process Reengineering; Need
for BPR; Business process vs management process; Role of Information Technology in Business
Process Reengineering; Process of Business Reengineering; BPR and TQM.
Module II
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Process identification and mapping; Role/ Activity Diagrams; Process visioning and Benchmarking.
Types and process of benchmarking; Business Reengineering – a strategy driven approach.
Module III
Business Process improvement; Business process redesign; Reengineering methodologies and tools-
Project management, coordination, modelling, business process analysis, HR analysis and design and
systems development.
Module IV
Man-management of BPR implementation; Reorganising people for organisational change.
Module V
BPR experiences in Indian industry: Case studies of two Indian companies.
Books:
1. Carr, D.K. and Johasson, H.J.: Best Practices in Re-engineering, McGraw Hill, New York 1995.
2. Champy, James: Re-engineering Management: The Mandate for New Leadership, Harper Collins,
London 1995.
3. Jayaraman, M.S. et el: Business Process Re-engineering, Tata McGraw Hill, New Delhi 1994.
4. Coulson, Thomas, C.: Business Process Re-engineering: Myth and Reality, Kogan Page, London
1994.
5. Vikram Sethi and William R.King: Organisational Transformation through Business Process
Reengineering, Pearson Education, New Delhi 2003.
6. Davenport, T.H.: Process Innovation: Reengineering Work Through Information Technology,
Harvard Business School Press, Boston 1993.
7. Hammer, Michael: Re-Engineering the Corporation: A Manifesto for Business Revolution,
Nicholas Brealey, London
8. Peppard, J and Rowland P: The Essence of Business Process Re-engineering, Prentice Hall Inc.,
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